Lead Generation

WebsiteHow to generate more internal referrals and promote a positive ROI with your

web presence

Do you want more Leads?

Standard Website

Web Keywor

dVisit Bounce

What’s your Conversion Rate?

Other Services?• Drain• Repairs• Water• Domestic Gas• Maintenance• Service Replacement

o Loss leader model

• What is the most important service you offer?

What is Web Lead Generation?

Visit Site

Opt In

Lead

Customer

WOM Referral

s

Customer Relationship

Who is your Ideal Customer?

• What do they want?• What Demographic?• What Age?• What Income?• What type of job?

Your Business• Areas Served• What separates you from your competitors?

o People doing business with people• Responsiveness

o Home protection plan• Shoe covers• Respect Family• Respect Pets• Respect You

o Pricing Structure o Customer Satisfaction Guarantee

• Why do customers choose you?

Examples

Examples

Examples• http://appleaireinc.com/• http://www.steelt.com/denver-hvac-company.html• http://www.altitudecomfort.com/• http://www.denverheating.org/

This is not a Miracle• This is a strategy that you must be diligent to

implement• We provide the tools for your success• It is ultimately up to you to implement

o Content developmento Social media postingo Customer relationo Email marketing

• This is the first step• The website will generate you leads • We will help you with implementation

Questions?