lojine consulting profile

b2b marketing

b2b sales

e-strategies

business plans

We help our clients improve their marketing and sales results, from strategy to execution.

We deliver value through our expertise in marketing and sales consulting, e-strategies and marketing outsourcing.g p g g, g g g

About UsAbout Us

What we can do for you:

Marketing and sales strategies and plans

Position or re-position your company / products or services

E-marketing utilization

Systemizing marketing and sales functionsSystemizing marketing and sales functions

Full execution through marketing outsourcing

www.LOJINE.comwww.lojine.com

Scope of services

Marketing O tso rcingConsulting Marketing Outsourcing

ManagementExecution

ConsultingAdvisoryStrategy

Measuringgy

Planning

As independent marketing consultants with solid business backgrounds and wide marketing expertise we deliver results from strategy toand wide marketing expertise, we deliver results from strategy to execution.


Who we are

Our Vision

Caring more for our clients and caring more for ourselves, offering effective practical business solutions with a commitment to pursue excellence in all operations.

Our Values

Respect Integrity

Q lit Quality


Industries we serve

Industry LOJINE Consulting

Manufacturing

Distribution

Technology Technology

Business Services

Trading

Dot-coms

We work with many types of firms: large and small, established or in the start-up phase


Consultation

Consultation involves a two-way exchange of ideas and information before a decision is made.

The higher client involvement is, the more effective the consultation process;Only then can consultants solve client problems while creating sustainable valuecreating sustainable value.

Consultants are not magicians who wave on their magic g gwands and solve clients’ problems!


Marketing outsourcing

A form of outsourcing that involves the contracting of marketing operations and responsibilities to a third-party g p p p yservice provider.

O tso rcing pro ides a ne and efficient alternati e bOutsourcing provides a new and efficient alternative by offering the company the flexibility of controlling just how much time and money it wants to allocate to marketing functions, and still have the highest quality expertise and experience to call upon.


Typical marketing approachMarketing Strategy

Marketing Planning

Marketing Research

Web Design

Your organization

Web Usability

Internet Marketing

PackagingPackaging Design

Direct Marketing

PR

Exhibitions

Advertising


Print

Outsourced marketing approachMarketing Strategy

Marketing Planning

Marketing Research

Web Design

Your organization

Web Usability

Internet Marketing

Your organization Packaging Design

Direct Marketing

PR

Exhibitions

Ad ti i


Print

Advertising

We would be your organizations’

Chief Marketing Officer (CMO) Marketing Manager

E-Marketing Manager Marketing Department


Service PortfolioService Portfolio

B2B Marketing

Marketing strategies Internet marketing strategiesg g Marketing plans / e-marketing plans Restructuring / establishing marketing departments

M k ti d t t l ( ) Marketing department manuals (processes) Product development Content writingContent writing Branding/ e-branding E-marketing research Marketing communication




B2B Sales

Restructuring sales departments Establishing the sales cycleEstablishing the sales cycle Standard operating procedures (SOP’s) Sales department manuals (processes)p (p ) Sales planning Developing the sales kit Lead generation plans Sales tactics

Cli t i ti Client communications Sales team evaluation


E-Strategies

E-strategy sets the direction for the entire organization; it is a subset of business strategygy

It is NOT ‘IT strategy’ for the InternetMuch like business strategy drives IT strategyE-strategy drives IT strategy


Our E-Pyramid Framework


http://blog.lojine.com/2011/05/e-pyramid-for-e-strategy.html

E-Strategies Services

Setting corporate e-strategies

E b h ki

E-Research Industry research

C titi l i E-benchmarking

E-Marketing Strategy Website requirements document

Competition analysis Product research Expert / vendor search

Social media strategy E-marketing plans

Integrate e marketing processes to your

Search engine marketing Search engine optimization Search engine registration Pay per click campaigns Integrate e-marketing processes to your

business

Setting measurement criteria & KPI’s

Pay per click campaigns

Social media marketing Social media optimization Online reputation monitoring

E-Press releases, blogging, etc.


Business Plans

Business plan market research

Business plan writing

Business plan presentations

Start ups Established companies

I t & it l Investors & capital sources


How We WorkHow We Work

Our basic principles

Sales is a function of marketing, marketing is not a function of sales!

There is a direct relationship between marketing & sales:Excellent marketing = Excellent $alesg $

If some companies think of marketing as an expense, they really don’t know the cost of ‘not investing in marketing’:don t know the cost of not investing in marketing : Lost sales opportunities Inability to acquire large key accounts

L i i ti li t Losing existing clients And more…


How we do it

Assess Define the End Game

Research & Benchmark Advise & Coach

DevelopDeployMonitorMeasure

Analyze Enhancement Plan

Choose Best Alternative Improve


Companies hire us because they…

Need an Expert Specialized knowledge (industry or functional) Unique tools & approachesNeed an Expert Unique tools & approaches Information about latest innovations

Objectivity (avoids internal politics)Need an Outsider

Objectivity (avoids internal politics) Fresh perspective Credibility

Need More Capacity

Infrequently performed work Short term, intensive work Cheaper than creating a full time position

Guidance in Project Management

Bring people together and improve team spirit Ensure tasks are accomplished on time & within budgets


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The experience !

Them - other consulting Firms Us - LOJINE Consulting

Academic & complex terminologies Simple English (and Arabic!)

Require lots of client resources Work with existing or relatively limited li tclient resources

Slower Faster & more agile

Theoretical business solutions Practical business solutions

Unneeded complexity We believe that simplicity is the ultimate sophistication


By the book Hands on experience

Why Us? From our clients’ words:

Our approach is focused on delivering results and making strategy happen

We carefully analyze your business environment and uncover the fundamental steps you need to take to sell more

O t l i ‘h d ’ t l ff ti l d t ff ti id Our style is ‘hands on’, we truly offer practical and cost effective guidance

Proven e-xperience

We provide valuable insights and innovative marketing thinking

W k ithi th liti f b d t d k t i i th We work within the realities of your budget and seek to maximize the productivity of your business

Continuous R&D in e-marketing - we are always up-to-date with the latest


Continuous R&D in e-marketing - we are always up-to-date with the latest worldwide e-marketing technology tactics and trends

Engagement models

Consultancy In one or more of our 4 core areas: marketing, b2b sales e-strategies & business plansConsultancy sales, e strategies & business plans Consultancy/ Advisory based on agreed man days

Y k ti d t t if d ’t h

Obj ti d l f i i d

Marketing Outsourcing

Your marketing department if you don’t have one More muscle if you do

Special Assignments

Objectives and goals for services required are clearly identified Characterized by having a starting and an ending date

Marketing Audit Full assessment of your marketing & sales strategies, tactics & performance


Have a nice business

Thank youThank you

8 Mostafa Kamel St., Sheraton Buildings, Heliopolis, Cairo - Egypt(+2) 010-518-6996 | [email protected] | www.lojine.com

http://blog.lojine.com/

http://www.youtube.com/LOJINEConsulting

http://twitter.com/lojineconsult

http://www.facebook.com/pages/Lojine-Consulting/158258590875697

lojine consulting profile

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