LotusCase Study – January 2015

Based in Hethel (UK), Lotus Cars is a British

manufacturer of sports and racing cars with a

diverse range, such as the Lotus Elise, the Lotus

Exige S and the Lotus Evora. Our objective was

simple – to increase sales and promote the Lotus

brand. At Carve, we took the gamble to achieve this

objective using social media and online lead

generation.

The Challenge

The key element of our solution was our content

strategy, based on bringing life at TVHA to the

fore, as well as highlighting key career vacancies.

In creating a Facebook page, we used highly

targeted advertising to form a community of

people living in or near Twickenham and

interested in careers at housing associations. We

also utilised TVHA’s existing channels (Twitter and

LinkedIn) as platforms for our content.

Collaboration between client and consultant was

essential – all content was supplied by TVHA

based on our recommendations.

The Solution

After a complete takeover of Lotus Cars’ online

communities (Facebook & Twitter) and an in-

depth redesign of their social media strategy, we

created lead-capturing landing pages to start

driving traffic down the sales funnel. Four main

traffic drivers have been implemented :

• Community management: maximise Lotus’

organic reach within its communities on

social media

• Paid ads: target those likely to invest in a

Lotus

• Bloggers: relationships with automotive

and lifestyle blogs were created in order to

initiate partnerships and collaborative

projects

• Monitoring: listening of online

conversations looking for buying signals

where Lotus could engage and generate

interest or consideration

The Results

Click infographic to see high

resolution

About us

Founded in 2006 and headquartered

in London, Carve is a boutique

consultancy that advises some of the

world’s leading organisations on the

strategic use of social media.

 

Our people-first approach helps

businesses build the systemic

capability to create value through

better connectivity and collaboration.

Results-driven, our programmes

include transformation through Social

Recruiting, Social Selling and

Enterprise Social Networking.

Thank you for reading. If you’d like to do work with us, please click on any of the buttons below.