making wearables tip

Making Wearables TipA discussion of questions that can help frame the

summit over the next two days.

One quarter innovator, one quarter provocateur, and the remaining; iconoclast.

V

Getting design right

excessive pride in

one’s appearance

vanity

OGetting value right

to have the state of

owner on a property

ownership

GGetting bus. Model right

excessive desire for wealth or

possessions

greed

The TechnologyBeyond

UGetting data right

the quality or state of being

useful

utility

EGetting paradigm right

a process of slow

change and development

evolution

@RichieEtwaru

Vanity“Unless wearables satisfy our vain desire to

look better than we actually are, they will not tip.” – Richie Etwaru

V

Getting design rightvanity

Shall We WearWhat Else @RichieEtwaru

• 29% - clipped on clothing on forearm

• 28% - on wrist

• 18% - clipped on shoe

• 15% - embedded in clothing around calves

• 12% - jewelry on the ankles

At the end of the limbs

20 Billion2012 was a record year on spending on luxury

watches globally.

V

Getting design rightvanityGetting design rightvanity

Brand vs. Design“The brand of most companies is what

consumers think they get, design is what those customers actually get.” – Richie Etwaru

V


Vanity“It is important to be a watch first, a good one,

then be smart.” – Richie Etwaru

Ownership“Wearables must become our primary

belongings, right now every wearable is a second class belonging.” – Richie Etwaru


ownership


ownership

5 10 20

2 5 10


ownership

the smartback

Ownership“It will be difficult to be a smart shirt, or hat, or

shoe because it means you will be my only shirt.” – Richie Etwaru

V


excessive pride in

one’s appearance

vanity



owner on a property

ownership



possessions

greed


UGetting data right


useful

utility


a process of slow


evolution

@RichieEtwaru

Greed“If every wearable device continues to have an

App of it is own, we should be afraid of hypochondria more than Ebola.” – Richie Etwaru


greed

Greed“For wearables to enable digital health, we must

go from a set of competing products to an industry of cooperating stakeholders.” – Richie

Etwaru

Utility“Wearables intending to change behavior should focus on psychology (data) first, and hardware &

software at the very last” – Richie Etwaru

UGetting data rightutility


21 Billion


System of Record

System of Engagement

vs

Utility“For wearables to stick, and eventually tip we must go from systems of record to systems of

engagement.” – Richie Etwaru

Evolution“Wearables is one of the smallest subsets of all of the edge computing that is driving The Internet

of Things” – Richie Etwaru

EGetting paradigm rightevolution

Evolution“Things in me, one me, around me, surrounding me (home), takes me around (automotive), and

where I do my rounds (offices, factories, and hospitals) ” – Richie Etwaru

V


excessive pride in

one’s appearance

vanity



owner on a property

ownership



possessions

greed


UGetting data right


useful

utility


a process of slow


evolution

@RichieEtwaru

Keep In [email protected]

m 917.403.0642o 908.443.2535

TL

EMAIL & PHONE SOCIAL MEDIA

@richieetwaru

in/richieetwaru

Let’s

Thank You

making wearables tip

Devices & Hardware