.

Mother DairySubmitted To:

Ms. Ripal MadhaniPrepared by:-Paneliya RahulNakarani Akash

General information

Name Mother Dairy Fruit & Vegetable Pvt. Ltd

Year of Establishment 2005

Registered Office Mother Dairy Fruit & Vegetable Pvt. Ltd Jaffer Maidan.Junagadh-362001

 Form of Organization Private Limited Company

Size of Organization Medium Scale

Employees 3000

Covered Area 50000 Square Feet

Accounting Year 1st April to 31st March

Bankers State Bank of India,ICICI, HSBC,Corporation Bank,Central Bank of India.

Website www.motherdairy.com

Managerial Information

.

Planning

Organizing

Staffing

Directing

Controlling

•Planning

Planning Procedure

Planning in following steps:

1. Forecast the Agriculture areas 2. Analysis the availability of milk 3. Selection the best alternative or All areas 4. Do work on milk for better quality5. Supply the milk and milk product

Forecasting

Forecasting is done in Mother Dairy Fruit & Vegetable Pvt. Ltd.

The factors for forecasting are as under:

Agricultural environment Raw material ( Milk ) Competitors ( Sumul dairy, Dhara dairy, Amul ) New products Customers Preference

Decisions Making

All the important decision of the company are taken by the board of

directors.

Such types of decisions taken by board of directors like as:

Launch of New Products

Purchase of raw material

Quality of Raw material

Financial Decision

Marketing Decision

Key Strategies

-- Quality of the product

-- Availability of the product

-- Packing of the product

-- Price of the product

-- Healthy product

Organizing

Organizing

Organizing involves decision about distribution of work and authority and responsibility.

Organizing is the distribution of work in group wise or

section wise for effective performance.

Organizational Structure of the company

In Mother Dairy Fruit & Vegetable Pvt. Ltd. There is a line type

of organization in which responsibility flow upward and

authorities flow downward and upward.

The following is the organizational structure of Mother Dairy

Fruit & Vegetable Pvt. Ltd.

BOARD OF DIRECTORS

CHAIRMAN

MANAGING DIRECTOR (1)

DAIRY ENGINEER (1)

ACCOUNTS OFFICER (1)

SALES MANAGER (1)

SUPERVISORS (3)

FITTERS (3)

ELECTRICIANS (3)

LAB CHEMIST (1)

CLERKS (4)

WEIGHING CLERKS (2)

PUEN (2)

STORE INCHARGE

(1)

ASSISTANT (1)

LAB. ASST. (1)

OPERATORS (9)

D.G. OPERATOR (2)

LABOURS (20)

WATCHMAN (3)

STAFFING

Staffing process

• Advertisement• Selection• Training

Staffing Techniques

1)Application form 2)Reference checking3)Interview4)Final selection5)Placement

•

Directing

PROCESS OF INDUCTION

Firstly, information is given to newly appointed person to

whom he has to give a report and the place of report.

Secondly, the respective manager welcomes the employees.

Thirdly it gives overall information about the department in

which he/she is designated.

Training and Development

-In Mother Dairy Fruit & Vegetable Pvt. Ltd. give training

to its employees according to the job required from them.

- They mostly train their employees as per on job training.

- If on job training is not enough, they also give their

employees external training.

Motivation

• The company provides some non-financial motivation as under :

a) Medical Facilitiesb) Canteen facilityc) Transport Facilityd) Other Benefits

• They also provide bonus, gratuity, provident fund etc. Festival

holidays, causal leaves and earns etc.

Controlling

Controlling

Process of Controlling

Future plans

Future plans of Mother Dairy Fruit & Vegetable

Pvt. Ltd. Are as follows :

1. To get more and cheaper production.

2. To launch new Milk products.

3. To establish a new plant in Gujarat region so as to reduce the

burden on Junagadh unit.4. Increase the Market power more than Amul.