INTRODUCTION

TOPIC

"To understand the retail business of fresh fruits and vegetables and Safal processed products through Safal outlets of Delhi NCR and recommend ways to enhance the same.“

SUMMER TRAINING OBJECTIVE:

OBJECTIVE -1: To capture the customer base of the area(outlet specific)and suggest ways to increase the same. OBJECTIVE-2: To do focused activities in the outlets and surrounding areas for bringing an increase in sales of Fresh Fruit & Vegetables and Products. OBJECTIVE-3:To analyse the overall ambience of the outlets and work on the Booth Management – Visual Merchandising/Rack Display etc.

ABOUT MOTHERDAIRY

Mother dairy is one of the largest liquid milk plants in Asia. It started its operations in 1974 under the Operation Flood Programmers of the National Dairy development Board. MotherDairy sources its requirement of liquid milk from dairy co-operatives and producer institutions.Presently, Mother Dairy sells more than 25 lakh liters of milk per day, out of which approximately 9lakh liters of milk is sold as bulk vended milk and another 16 lakh liters of milk is sold in sachets in five different variants across six states.Mother Dairy's range of products include the brands Mother Dairy products, curd, ice cream, butter, etc, Dhara and Safal (range of fresh fruits and vegetables, frozen vegetables, fruit juices).Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following products: Mother Dairy markets dairy products like Liquid Milk, Ice Creams, Flavoured Milk, Dahi, Lassi, Mishti Doi, Ghee, White Butter, Table Butter, Cheese, UHT Milk, Dhara range of edible oils and the Safal range of fresh Fruits & Vegetables, Frozen Vegetables and Fruit Juices at a national level, through its sales and distribution networks, for marketing food items. Mother Dairy milk (Bulk Vended Milk) is fortified with vitamin A @2000 IU per litre of milk as a part of social accountability.

COMPANY PRODUCTS●SAFAL JUICES

●SAFAL FRUIT AND VEGETABLE●SAFAL TOMATO KETCHUP●SAFAL FROZEN

●MOTHERDAIRY ICECREAM

SAFAL JUICESTypes of Safal Juices:

Mango, Guava,Mixed Fruit Juice, Litchi,Pineapple, Plum.

SAFAL FRUIT AND VEGETABLE

Establish:-1988

Fruit and Vegetable Unit was set up in the year 1988 by National Dairy Development Board , an institute of national importance, a body corporate created by Government of India , with an objective to provide a direct link between fruit and vegetable growers and consumers.

SAFAL TOMATO KETCHUP

Safal Totato Ketchup is manufactured with finest quality Tomato Paste to give you the consistent perfect taste with delicious Tomato flavour. Safal Tomato Ketchup is the perfect to accompaniest for your all favourite snake and meals. 

TRAINING METHODOLOGY

DATA COLLECTED

PRIMARY SOURCEThe Training is done by questionnaire filled through customer of different Booths.

SECONDARY SOURCEThe secondary data collected by website of motherdairy,safal, www.scribd.com, www.slidshare.com, www.managementparadise.com, www.docstoc.com

SAMPLE UNIT

Customer of different Booths in Gurgaon.

SAMPLING TECHINIQUERandom sampling

SAMPLE SIZE

50 customers

RESPONDENT

●CUSTOMERS OF MOTHER DAIRY BOOTHS

●CUSTOMERS OF SAFAL BOOTHS

FINDING GRAPH

Question-1: Are you aware about the schemes running on Safal Products?

35

15

YesNo

Question-2: If yes, through which medium did you come to know about the schemes?

Owner Display Newspaper Sms Mouth Others0

2

4

6

8

10

12

14

16

18

20

Series1

Question-3: Did you avail the scheme on Safal Juices/Nectar 1 litre?

24

16

YesNo

Question-4: If No, then what is the reason?

1

4

3

2

PriceQualityBetter schemesCompetitors

Question-5: Did you avail the scheme on Safal Frozen Peas 500g/1kg?

37

13

YesNo

Question-6: If No, then what is the reason?

Price Quality Scheme Other0

1

2

3

4

5

6

Series1

Question-7: Did you try the New & Improved Safal Tomato Ketchup 500g/ 1kg launched recently?

22

28YesNo

Question-8: If No, then what is the reason?

Price Quality Schemes Others0

1

2

3

4

5

6

7

8

9

Series1

Question-9: If Yes, please give your feedback on following parameters vis-à-vis Old Safal Tomato Ketchup?

8

7

4

3

Sales

1st Qtr2nd Qtr3rd Qtr4th Qtr

SUGGESTION

Suggestion for Mother dairy The Booth is specially recommended and utilized to Fulfill the customer needs for their daily works. But I suggest that the company should open the booth in every city of India by which most of the persons can take the utility of it.Suggestion for Safal products Safal products are very much useful for household purposes, but for increasing the sale the company should go for different types of schemes which can attract the customers.

LIMITATIONS

► The study is confined to Gurgaon and delhi-ncr area only. ► There is possibility of sampling errors in the study. ► The responses of the consumers may not be genuine. ► The questions included in the questionnaire may not be comprehensive.

QUESTIONNAIRE

 

QUESTION-1:Are you aware about the schemes running on Safal Products(a)Yes b) No QUESTION-2:If yes, Through which medium did you come to know about the schemes?(a)Through Safal Outlet Owner(b)Display PoP at Booths (Banner, Poster, etc.)(c)Newspaper leaflets (d)SMS(e)Word of mouth (f)Others …………….. 

QUESTION-3:Did you avail the scheme on Safal Juices/ Nectar 1 litre?(a(Yes b) No QUESTION-4:If No, then what is the reason?(a)Price b) Quality c) Better Schemes of Competitors (Specify) d) Any Other (Specify)

 

QUESTION-5:Did you avail the scheme on Safal Frozen Peas 500g/1kg?a) Yes (please specify size)

b) No QUESTION-6:If No, then what is the reason?a) Price b) Quality c) Better Schemes of Competitors (Specify) (e)Any Other (Specify)

QUESTION-7:Did you try the New & Improved Safal Tomato Ketchup 500g/ 1kg launched recently?a) Yes (please specify size)

b) No QUESTION-8:If No, then what is the reason?a) Price b) Quality c) Better Schemes of Competitors (Specify) d) Any Other (Specify)

QUESTION-9: If Yes, please give your feedback on following parameters vis-à-vis Old Safal Tomato Ketchup:

THANK YOU