managing your online presence 2010.12
DESCRIPTION
Presentation by Back Alley Concepts for MPL's Brown Bag Tech Series, 2010.12TRANSCRIPT
Perry D. Lewis
Back Alley Concepts135 Bauer Ave Mancos, CO 81328backalleyconcepts.com
Managing your Online Presence
Managing your Online Presence
Take control of your Online Presence Information is already online
▪ Manta, Yelp, ZoomInfo
▪ Claim your listing▪ Some may have basic information already
Update with latest contact information Address Phone Internet Presence
Website, LinkedIn, Facebook, Twitter
Managing your Online Presence
Establish your Google identity Shows up in searches▪ Create Google profile
Yahoo, Bing, Ask, AltaVista Create Profiles
Managing your Online Presence
Sold! Buy your name
Website Blog Social Networking sites
Managing your Online Presence Social Media sites
LinkedIn▪ LinkedIn is a professional network with over 65
million members Facebook▪ Fact or Fiction – Facebook is Social Media▪ TBD
Twitter▪ Are you a Tweeter?
Flicker▪ Picture sharing site
Managing your Online Presence
Parking your Profile LinkedIn and Flicker allow unique url’s
flicker.com/Perrydlewis▪ Builds upon your SEO rankings
You Don’t have to be active to benefit, but it helps
Managing your Online Presence
Engage the voices
Leave comments on blogs Write articles (establish your authority) Guest blog
Managing your Online Presence
All Roads lead Home Company or personal website▪ Brick and Mortar for your Internet presence▪ Blog▪ Marketing and PR▪ Technical Support links
Link social networking sites on your website▪ Central distribution of information
Managing your Online Presence
Be careful what you post Personal and business are becoming
more and more blurred. It’s forever out there to bite you in the
butt Good News! There are ways to help
“push” down bad or slanderous comments.