managing your online presence 2010.12

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Perry D. Lewis Back Alley Concepts 135 Bauer Ave Mancos, CO 81328 backalleyconcepts.com Managing your Online Presence

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Presentation by Back Alley Concepts for MPL's Brown Bag Tech Series, 2010.12

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Page 1: Managing Your Online Presence 2010.12

Perry D. Lewis

Back Alley Concepts135 Bauer Ave Mancos, CO 81328backalleyconcepts.com

Managing your Online Presence

Page 2: Managing Your Online Presence 2010.12

Managing your Online Presence

Take control of your Online Presence Information is already online

▪ Manta, Yelp, ZoomInfo

▪ Claim your listing▪ Some may have basic information already

Update with latest contact information Address Phone Internet Presence

Website, LinkedIn, Facebook, Twitter

Page 3: Managing Your Online Presence 2010.12

Managing your Online Presence

Establish your Google identity Shows up in searches▪ Create Google profile

Yahoo, Bing, Ask, AltaVista Create Profiles

Page 4: Managing Your Online Presence 2010.12

Managing your Online Presence

Sold! Buy your name

Website Blog Social Networking sites

Page 5: Managing Your Online Presence 2010.12

Managing your Online Presence Social Media sites

LinkedIn▪ LinkedIn is a professional network with over 65

million members Facebook▪ Fact or Fiction – Facebook is Social Media▪ TBD

Twitter▪ Are you a Tweeter?

Flicker▪ Picture sharing site

Page 6: Managing Your Online Presence 2010.12

Managing your Online Presence

Parking your Profile LinkedIn and Flicker allow unique url’s

flicker.com/Perrydlewis▪ Builds upon your SEO rankings

You Don’t have to be active to benefit, but it helps

Page 7: Managing Your Online Presence 2010.12

Managing your Online Presence

Engage the voices

Leave comments on blogs Write articles (establish your authority) Guest blog

Page 8: Managing Your Online Presence 2010.12

Managing your Online Presence

All Roads lead Home Company or personal website▪ Brick and Mortar for your Internet presence▪ Blog▪ Marketing and PR▪ Technical Support links

Link social networking sites on your website▪ Central distribution of information

Page 9: Managing Your Online Presence 2010.12

Managing your Online Presence

Be careful what you post Personal and business are becoming

more and more blurred. It’s forever out there to bite you in the

butt Good News! There are ways to help

“push” down bad or slanderous comments.