mark ledbetter global vice president, retail industry ... · rapid deployment solution for global...

SAP Road Map for Retail

Mark Ledbetter

Global Vice President, Retail Industry Business Unit

© 2011 SAP AG. All rights reserved. 2 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

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kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness

for a particular purpose, or non-infringement. This document is for informational purposes and may not be

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Legal disclaimer


Redefined

customer

interaction

How will Retail look in 2015?

Today 2015

Customer Store

Web

Mobile

Social

Media

1

Store

B2COrders

Goods Issue

Customer

New level of

real time

customer data

Global,

verticalized

supply chain

2

3

Merc

handis

ing

Mark

eting

Supply

Chain

...

Customer Data

Merchandising

Marketing

Supply Chain

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Planned Innovations Future Direction Solution Today

Overview of SAP Road Map for Retail

Corporate Operations

Customer Driven Supply

Network

Customer Interaction

Strategic Technology

Customer Insight Plan & Market

Better

Supply & Distribute

Better

Sell & Service

Better

Operate Better


SOLUTION TODAY Planned Innovations Future Direction




Network

Customer Insight



Plan & Market

Better

Supply & Distribute

Better

Sell & Service

Better

Operate Better


Retail 2012 Solution Portfolio

SOLUTION TODAY

Shopper Insight

Merchandise & Assortment

Product , Store, Customer Lifecycle

Lifecycle Pricing

Marketing & Promotions

Loyalty Management

Finance

Real Estate & Asset Management

Human Capital

Risk & Compliance

Sustainable Operations

Integrated Demand & Replenishment Planning

Sourcing & Buying

Integrated Product Development

Private Label Production

Logistics & Fulfillment Management

Supply Chain Performance Mgmt

Store & Point of Sale

E-Commerce

M-Commerce

Social Media

Customer Service Contact Center

Multi Channel Order Mgmt

Customer Service Management Business Intelligence

IT Operational & Service Excellence

Enterprise Information Management

Enterprise Data Warehousing

Business Integration

User Productivity Focus Innovations in 2011


Solutions Today for Retail Overview: Customer Insight – Plan & Market Better

SOLUTION TODAY

Key Needs Key Innovations Release

Shopper

Insight

High volume customer data

Real time customer insight

Monitor and manage customer

sentiment towards your brand and

products

In-Memory Customer Segmentation

POS DM on HANA side by side

(consulting service)

Social Media Analytics by Netbase

CRM 7.0 EhP2

Consulting Service

Partner Solution

Marketing &

Promotions End to end integrated promotion

process from planning to execution

Promotion Management for Retail

integrated with Logistics and

Procurement

PMR 7.1 SP 4,

ERP 6.0 EhP5 SP7


Solutions Today for Retail Overview: Customer Driven Supply Network – Supply & Distribute Better

SOLUTION TODAY


Integrated Demand &

Replenishment Planning

Improved DC

replenishment, increased

transparency

Enhancements in Forecasting and

Replenishment

F&R 5.2

Sourcing & Buying Accurate and timely

settlement of vendor funds

Vendor Funds Settlement ERP 6.0 EhP 6

Integrated Product

Development

Integration of product

development and

production process

Improved integration and efficiency of

PLM process

ERP 6.0 EhP 6

Logistics & Fulfillment Retail relevant

enhancements in EWM

Transportation Planning

Reduced implementation

cost for order fulfillment

process

Enhancements in EWM

Transportation Management for

Freight Forwarders and Shippers

Rapid deployment solution for global

available-to-promise check

EWM 7.02

TM 8.1

RDS


Solutions Today for Retail Overview: Customer Interaction – Sell & Service Better

SOLUTION TODAY


Store & Point of

Sale

Support country specific requirements,

lower TCO for implementation,

standard compliance (PCI)

Detect fraud at the Point-of-Sale

Enhancements in Point of Sale

Improved Flexibility in Loss

Prevention Analytics Reporting

POS 2.3

BI_CONT 7.06

Customer

Service

Management

End to end after sales service process Complaints, Repairs and Returns

Processing

ERP 6.0 EhP 6


Solutions Today for Retail Overview: Corporate Operations

SOLUTION TODAY


Finance Accelerated financial close

Process automation, compliance in

invoicing

Common user experience across

processes and analytics in EPM

Accelerated reporting and month-

end closing processes

Collaborative Disclosure

Management

E-Invoicing with digital

signatures

Enterprise performance

management

Real-time, flexible insights

into customer and product

profitability

SAP BusinessObjects

Disclosure Mgmt. 10.0

SAP E-Invoicing

Compliance OnDemand

SAP BusinessObjects

EPM 10.0

SAP CO-PA Accelerator

Real Estate and

Asset Lifecycle

Management

Compliance and improved

planning of real estate assets

Functional and compliance

enhancements in Real Estate

Management

ERP 6.0 EhP 6

Human Capital Attract and retail high quality talent Talent Management Success Factors

Risk and

Compliance

Management

Integration of risk and control

management into line of business

and industry processes

GRC 10.0 SAP BusinessObjects

GRC 10.0


Solutions Today for Retail Overview: Strategic Technology

SOLUTION TODAY


Enterprise

Information

Management

Analyze, monitor and report

on the quality of your data

Archive data based on retention

policies

Discover what’s happening, while it’s

happening, in time to act

Information Steward

Information Lifecycle

Management

Event Insight

EIM 4.0

SAP NetWeaver

ILM 7.3

EIM 4.0

Enterprise Data

Warehousing

Real time operational planning and

simulation capabilities

Superior Reporting Performance on

real-time data

Accelerated Warehouse &

Analytical Applications

SAP NetWeaver BW powered

by HANA

HANA 1.0

BW 7.3 SP5

Unicode only,

SAP HANA 1.0 SPS

03

Business

Integration

Simplify Trading Partner Connectivity

and Communication

SAP Information Interchange

by Crossgate

Crossgate

Mobility Bring your own device

Enabling unique mobility solutions

Afaria

Sybase Unwired Platform


SAP Predefined Services for Retail*

SOLUTION TODAY

Portfolio Segment „End-to-End“

• Starter Pack (Service) for Grocery Retailing

• Starter Pack (Service) for Fashion Retailing

Portfolio Segment „Point Solutions“

• Implementation Guidance (Service) for SAP F&R

• Meat Processing Starter Pack (Service) for SAP for Retail

• Predefined Enablement (Service) of Retail Inventory Lookup

Portfolio Segment „Retail Analytics“

• Implementation of POS Reporting using SAP In-Memory Computing

• Starter Implementation (Service) for SAP POS DM

• ERP Connectivity (Service) for SAP POS DM

• Enterprise Data Warehouse (Service) for POS data

• EDW (Service) for POS data – Assortments (AddOn)

• EDW (Service) for POS data – Promotions (AddOn)

• Enterprise Data Warehouse (Service) for Retail Inventories

* List includes only Services from the Retail Portfolio. Please check further services available from BTS, CRM, ITTS…

Your Global Trade

Hub Contacts:

Björn Goller (APJ)

[email protected]

+49 173 3090255

Dieter Becker (EMEA)

[email protected]

+49 160 90821658

Andreas Mainka (AMERICAS)

[email protected]

+49 151 57118222

mailto:[email protected]




Plan Buy Allocate Promote Sell

Market Basket Performance Analysis

Key Value Items

Assortment Insight & Rationalization

Zone Optimization

Size Optimization

Fashion Markdown Optimization

Promo Insight

Performance Simulation & Visualization

Optimal Profitability

Multi-Channel Insight

Modeling Services

Site Performance

Young Fashion

Reality

Performance and Insight Optimization Services for Retail

SOLUTION TODAY


SAP Rapid-Deployment Solutions for Retail

SOLUTION TODAY

SAP RDS for customer

segmentation with SAP HANA

SAP BusinessObjects Sales

Analysis for Retail 2.0

SAP CRM RDS for Sales, Service

and Marketing

SAP Business Communications

Management RDS

SAP Sybase Mobile Sales RDS

for SAP CRM

SAP Treasury and Risk Management RDS

SAP BusinessObjects Spend Performance

Management RDS

• SAP ERP RDS for Employee and

Manager self service

SAP Real Estate Management RDS

SAP ERP RDS for operational reporting with

SAP In-Memory Appliance Software

SAP RDS for Mobile Apps and Infrastructure

SAP RDS for Sybase Unwired Platform

SAP RDS for database migration to Sybase

Adaptive Server Enterprise

Rapid Database Migration of SAP

Netweaver BW to SAP HANA

SAP Planning for Retail RDS

SAP Portfolio and Project

Management RDS for portfolio

monitoring

SAP CRM RDS for Sales, Service

and Marketing

SAP Best Practices for Retail V1.605

localized for Russia, US

SAP Best Practices for Retail V1.603

localized for Brazil, India, France

SAP Event Mgmt. RDS for

order tracking and exception

management


Solution Extensions from SAP Partners

SOLUTION TODAY

SAP BusinessObjects Sales Analysis for Retail to prevent out of stocks

Root-cause analysis and fact-based resolutions to performance issues

SAP Paybacks and Chargebacks application by Vistex

SAP Incentive Administration by Vistex

Balance labor cost with excellent service

Link strategy, budgeting, performance, and compliance processes

Forms-enabled processes

SAP Quality Center application by HP

HP LoadRunner software

Strategic Supply Chain Network Design

Social Media Insight & Analysis by Netbase

SAP Invoice Management application by Open Text

SAP Document Access application by Open Text

SAP Archiving application by Open Text

Trilogy project - Comprehensive benchmarking across core

business processes and three key SAP applications

//upload.wikimedia.org/wikipedia/en/1/1f/Netbaselogo.jpg


Future Direction Solution Today PLANNED INNOVATIONS




Network

Customer Insight



Plan & Market

Better

Supply & Distribute

Better

Sell & Service

Better

Operate Better


Planned Innovations for Retail Overview: Customer Insight – Plan & Market Better

PLANNED INNOVATIONS

Key Needs Key Innovations

Shopper Insight High volume customer data

Real time insight to POS data

Visibility to channel specific and

cross channel sales performance

Real time customer insight

Integration of Social Media Analytics

with SAP content and applications

Predictive Customer Segmentation

POS DM on HANA

Sales Analysis on POS DM / HANA

Customer Activity Repository

Social Media Analytics by Netbase

Merchandise & Assortment High volume planning, efficient

planning process, flexible layouts

Merchandise & Assortment Planning

enabled by SAP HANA and SAP

Business Objects User Interface

Marketing & Promotions Precision retailing

Enhanced performance, usability

and integration in promotion

planning

Real-time Personalized Consumer

Marketing

Promotion Management enhancements

and HANA deployment option


Planned Innovations for Retail Overview: Customer Driven Supply Network – Supply & Deliver Better

PLANNED INNOVATIONS


Sourcing & Buying Full transparency into supplier

portfolio and lifecycle

End to end integrated and user

friendly procurement process

Enable self-service procurement on a

mobile device

Manage sourcing and contract

process across SAP Sourcing and

SAP SRM

Increase productivity, visibility and

data accuracy for spend data

Supplier Lifecycle Management

Improved functionality and TCO

reduction in SAP SRM

New mobile solutions for self-service

procurement and supplier

management

Integration, usability and analytics

enhancements in SAP Sourcing

Improved data enrichment, simulation

and analytics in Spend Performance

Management

Integrated Demand &

Replenishment Planning

Prevent out-of-shelf situations

On-shelf availability analysis

Logistics & Fulfillment Retail relevant enhancements in

EWM

Transportation Planning

Enhancements in EWM

Supply Chain Execution Platform


Planned Innovations for Retail Overview: Customer Interaction – Sell & Service Better

PLANNED INNOVATIONS


Store & Point of Sale Provide localization for Retail Workforce

Management

Mobilize the store employee and manager

Localization functionality for Retail

Workforce Management

Mobile In-Store Merchandise and

Inventory Management

E-Commerce Provide a state of the art B2C Web Channel

solution that integrates with Marketing,

Services and Store Channel

B2C Web Channel for Retail

Mobile Commerce Deliver personalized mobile shopping

experience

SAP Precision Retailing

Social Media Respond to customer conversations on

Facebook and Twitter

Social Customer Engagement

OnDemand

Customer Interaction Center Provide superior customer experience

across channels

Interaction Center for Retail


Planned innovations for Retail Overview: Corporation Operations – Operate Better

PLANNED INNOVATIONS

Function Key needs Key innovations

Optimized assets Geospatial representation of assets

Ability to survey assets based on geographic boundaries

Integrated geospatial visualization for assets

Accounting and

financial close

Powerful orchestration of entity-close activities

Comprehensive insight into the status of the entity close

SAP Financial Closing cockpit

Enhanced entity-close management

Sustainability Mobile safety observation incident recording SAP EHS safety issue mobile application

Time and attendance

management

Ability of managers to maintain appropriate staffing levels

on a mobile device

Find substitutes if employees are unavailable

Check the current availability of the workforce

Make sure that all tasks can be appropriately staffed

Mobile work management

Ability of managers to identify staffing

shortages quickly and find substitutes while

on the store floor or otherwise away from

their desk

Talent management Ability of managers to take notes, assign actions, and

collect feedback for their employees and teams throughout

the year to support employee performance and

development better

Mobile team book:

Enablement of manager productivity and

continuous engagement

Travel management Creation of expense reports on a mobile device SAP Travel Expense Report mobile app

Viewing of credit card charges and adding

them to reports

Creation of travel expense reports

Real estate lifecycle

management

Improved end-user experience Enhanced lease administration


SAP Rapid-Deployment Solutions for Retail

Planned Innovations

PLANNED INNOVATIONS

• Afaria Implementation

• SUP 2.1 & Gateway

Implementation

• Mobile Applications and

Infrastructure - wave 2

SAP Best Practices for

Retail V1.606 localized for Germany

SAP Shopper Insight CAR RDS

SAP Shopper Insight RDS

SAP eWM for Retail

SAP Event Mgmt. RDS for

order tracking and exception

management


FUTURE DIRECTION Planned Innovations Solution Today




Network

Customer Insight



Plan & Market

Better

Supply & Distribute

Better

Sell & Service

Better

Operate Better


Customer Insight Plan & Market Better

Business Process

Proof point

Future • Unified Forecast

• Market Basket &

Customer Analytics

• Store/Customer

Segmentation

• Assortment

Planning &

Optimization

• Cross-Industry

Collaboration

• Integrated

Marketing,

Planning,

Promotions

• Price and Markdown

Optimization

Drive fine-tuned

strategic programs

with real time

customer insight

Predict consumer

buying behavior

Develop

merchandise plan

Collaborate

Optimize

Assortments

Create integrated

marketing and

promotions plan

Integrate loyalty

data

Plan targeted cross-

channel promotions

Optimize prices and

markdowns

Plan & Market Better

Target 1-1

Promotions

Real-time offers

in any channel

• Real-time

personalized

marketing

Analyze

customers

Collaborate

and plan

Prepare

campaigns

Promote and

upsell Execute

channels R

eta

il W

ithout

Boundaries


Business Process

Proof point

Future

Customer Driven Supply Network Supply & Distribute Better

• Unified Forecast

• Demand Planning

and Forecasting

• Inventory

Analytics

• Inventory

Optimization

• Replenishment &

Allocation Planning

• Vendor

Collaboration

• Supply Network

Design and

Optimization

• Supply Chain

Execution Hub

with Real-Time

Collaboration

• Demand and

Fulfillment

Analytics

• Distributed

Order Fulfillment

Supply &

Distribute

Better

Improve availability and

reduce discounting with

real-time unified

demand visibility for

optimum stock levels

Collaborate with

vendors for

improved inventory

availability

Manage and optimize

vendor relationships

to ensure robust

supply and margin

return

Match demand with

optimal receiving

and picking of

products in any

location

Ensure product

delivery on time at

optimal cost with

efficient distribution

to all locations

Analyze

demand

Collaborate

and plan

Manage supply

network

Execute

inventory plan Fulfill demand

Reta

il W

ithout

Boundaries


Reta

il W

ithout

Boundaries

Proof point

Customer Interaction Sell & Service Better

Business Process

Future • Distributed Order

Management

• End-to-end worker

and manager

mobility

• Integrated Service

Operations and

Analytics

• Integrated Multi-

Channel

Repository with

Harmonized User

Experience

Sell & Service

Better

Deliver exciting cross

channel shopping

experience on a

unified customer and

product platform

Improve employee

effectivness with

mobile apps that bring

realtime information to

their fingter tips

Maximize profitability by

connecting customer

processes from inquiry,

order, delivery, return

and service

• Mobile Commerce

• Mobile Payment

Execute targeted

promotions and

real-time offers to

increase sales

and loyalty

Manage

unified

channels

Effective

operations

Superior

service Execute

channels


SAP.COM

Retail landing page

Brochures & white papers

Retail brochures & white papers

Customer references

Retail references

Other

SAP Retail at BPX community

SAP Retail Wiki on SAP Community Network

Key links for more information

LINKS FOR MORE INFORMATION

Road maps

Road maps on SAP Service Marketplace

Live SAP road map sessions on SAP

Service Marketplace

Release information

SAP’s release strategy

http://www.sap.com/usa/industries/retail/index.epx

http://www.sap.com/usa/industries/retail/brochures/index.epx

http://www.sap.com/usa/industries/retail/customers/index.epx


http://www.sdn.sap.com/irj/bpx/retail


http://wiki.sdn.sap.com/wiki/display/Retail/IS-Retail


http://service.sap.com/roadmap


https://websmp203.sap-ag.de/~sapidb/011000358700001120122010E

https://websmp203.sap-ag.de/~sapidb/011000358700001120122010E


http://www.service.sap.com/releasestrategy


© 2011 SAP AG. All rights reserved. 27 This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement 27

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SESSION CODE: 3505

Please remember to complete and return your

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For ongoing education on this area of focus, visit the

Year-Round Community page at www.asug.com/yrc

Mark Ledbetter

Global Vice President, Retail Industry Business Unit

[email protected]

Appendix: Planned


Solution Enhancements Key Benefits

Shopper Insight Predictive Customer Segmentation

Delivers powerful customer segmentation and predictive analysis on very large data sets

Model target groups across different data

sources

Get instant response even on very large data

sets

Model against non aggregated and unstructured

data

Visualize underlying data

Optimize target groups with predictive analytics

Create target list for execution of campaigns

across desired channels

PLANNED INNOVATIONS

Reduced cost of marketing campaigns

Provide highly relevant offers to customers

Increased conversion rate and margins

Improved customer experience

Improved campaign effectiveness

Orchestrate marketing campaigns across

channels



In-memory data storage and high

speed processing of large volume

consumer transaction data

POS transactions are stored in

structured format and enables

instant, flexible analysis

Instant aggregation to any desired

level while data is kept at lowest

level

Data cleansing, auditing and

enrichment as well as error

resolution functionality

Extensible data structures and

model

Loss Prevention and POS

Analytics enabled to run on same

in-memory POS data with

extended history (2+ years)

Decoupled from but seamlessly

integrated with existing BW data

warehouse for retail

PLANNED INNOVATIONS

Real time visibility into consumer

sales data down to transaction

level


level without losing the detailed

information (keep data at lowest

level)

Support high speed analytics and

calculation of mass data

Avoid replication of POS data and

perform extensive calculations and

predictive analytics where the data

resides

Shopper Insight POS DM on SAP HANA

SAP POS DM on HANA

delivers near real-time, high

speed analytical reporting

based on detailed TLOG

information.



In-memory processing of sales

data provides visibility into real

time sales/demand information

as well as external and internal

factors influencing demand.

Provide visibility into overall sales

performance corporate level.

Enable regional sales visibility

Provide additional relevant KPIs

for VP of Merchandising and VP

of Store Operations

PLANNED INNOVATIONS

Enables the VP of Merchandising

and VP of Store Operations to

Obtain real time visibility to

sales performance

Check the health of the

business in real time

Enable analysis of margin and

profitability

Identify critical areas

Take corrective measures

Improve same store sales

Sales Analysis on POS DM

provides advanced analytics

and alerting functionality for

merchants and store

managers to make informed

decisions that drive profitable

growth.

Shopper Insight Sales Analysis on POS DM



Predefined data model to capture

sales transactions across channels

in one consolidated repository

Enriched data model to support

flexible reporting and analytics

Real time feed of sales data from

any channel

Data cleansing, auditing and

enrichment as well as error

resolution functionality provided

through POS DM


level while data is kept at lowest

level

Foundation for predictive

applications (e.g. MAP, PMR,

F&R)

Unified forecasting enables

prediction of future sales and one

version of truth

PLANNED INNOVATIONS

Real time visibility into consumer

sales data across channel and

channels specific down to

transaction level


level without losing the detailed

information (keep data at lowest

level)

Support flexible, high speed

analytics and calculation of mass

data

Avoid replication of POS data and

perform extensive calculations and

predictive analytics where the data

resides

Common foundation and one

version of truth for predictive

applications

Historic and predictive sales data

available in one view

Shopper Insight Customer Activity Repository

The first release of the in-memory

based Customer Activity Repository

provides real time access and

visibility into consumer sales data

across channels. A game changing

foundation to process and analyze

consumer behavior and impact on

future business in real time.



Shopper Insight SAP Social Media Analytics by NetBase

Support for Italian, Japanese

User definable HTML5 UI enables

custom scorecards

Improved geographical tagging

Embeddable widgets

Integration with SAP Demand

Signal Management

Filter on influence

PLANNED INNOVATIONS

Quickly discover insights and

uncover trends in consumer

preferences.

Quantify market perceptions

about products, services, and

companies.

Effectively track the success of

marketing campaigns.

Rapidly monitor and respond to

market reaction to new product

launches.

Accurately identify strengths and

weaknesses in competing

products.

Make smarter business decisions

faster.

SAP Social Media Analytics

by NetBase helps organizations

monitor and manage sentiment

towards their products and brands.



Functionality

– Cell locking (enhanced)

– Rules of precedence

Implementation

– RDS Package for Planning (SAP

Planning for Retail – Channel

Financial, Merchandise and Key

Item Planning)

– New ABAP based planning modeler

Premium Microsoft Office user

interface: SAP Business Objects

Analysis, edition for Microsoft Office

– Conditional formatting

– Filters by measure

– Notes at cell level

– Sort breaks by hierarchy

– Easy and dynamic calculations

– Interactive multi dimensional

analysis

SAP Planning for Retail powered by

HANA

– Planning engine and Starter

Package support

PLANNED INNOVATIONS

Functionality

– Complete session locking

– Flexible rules based calculation

Implementation

– Reduced implementation cost

– Simplified implementation

– Best business practice templates

User Experience

– Superior user experience for power

users

– Excel based application design

– Common user experience for

planning and reporting / analytics

– Easy publishing to MS Power Point

and Live Power Point

presentations

– Superior user experience for

occasional users

– Custom / industry specific planning

features

Performance

– High volume, high speed

Innovation without disruption

Merchandise & Assortment In-Memory Retail Planning

The SAP Planning Suite for

Retail evolves to an in-

memory planning application

with best in class user

experience and a highly

flexible planning engine.



Enhance offer construction speed

and performance through mass

creation and maintenance

capabilities

Enhanced display planning and

forecasting capabilities

More flexible desktop publishing

views and integration with third

party printing and execution

systems

Option to leverage a HANA

based platform with on-demand

database

General usability enhancements

and feature updates to improve

overall performance

PLANNED INNOVATIONS

Reduce data entry times with

automation and reduced clicks

Integrate with display planning

and planogram systems –

including forecasting and in-store

placement

Reduce promotional print and

execution costs

Improve financial analytics and

performance measurements now

possible with speed and flexibility

of HANA database

Marketing & Promotions PMR Enhancements and HANA Infrastructure

The SAP Promotion

Management for Retail

application extends to a HANA

infrastructure and enhances

display planning features,

desktop publishing functionality,

and general performance and

usability.



Marketing & Promotions Real Time Personalized Consumer Marketing

Extended marketing database

continuously enriched from multiple

sources, including customers – Previous Purchases

– Product Ratings and Reviews

– Loyalty Program Data

– Lifestyle Choices / Preferences

– Web / Newsletter Data

– Consumer Support Data

– Market Research Data

Real time marketing engine

influences composition and size

of shopping cart, proposes

personalized offers – Consider consumer location, CRM

profile and consumer lifestyle choices

– Provide real-time personalized

suggestions and special offers

– Optimized shopping list

– Up-sell, cross-sell

User-friendly, useful, collaborative

and Multi/cross channel e-services – Shopping list

– Product Rating and Review

PLANNED INNOVATIONS

Creating one-to-one, real time

interaction with consumers

360 degree customer knowledge

Easier shopping leads to improved

shopping experience

Personalized treatment leads to

increased customer satisfaction and

increased loyalty

Multi channel cross-sell & up-sell

and personalized promotions lead to

increased sales

This is a marketing platform that

enables real time interaction with

the consumer at the point of

decision to inform and influence

consumer behavior, drive traffic

and increase average spend.

Retailers and CP’s can analyze

consumer behavior from the time

they leave their computers to the

time they reach check-out in the

store.


Key Benefits Solution Enhancements

Sourcing and Buying Supplier Lifecycle Management

Supplier evaluation

Strategic buyer workplace

Activity management for supplier development

Enhanced analytics

Supplier portfolio management

Additional deployment option

Enablement of service-oriented architecture (SOA)

PLANNED INNOVATIONS

Ability to manage the complete supplier lifecycle

A 360-degree view of the supply base to provide

complete transparency

Management of the performance and risk of your

supply base

Tight integration into other SAP and non-SAP

software

Ability to manage and distribute suppliers, potential

suppliers, and basic supplier master data centrally



Sourcing and Buying SRM Enhancements and Improved Integration

Self-service procurement UI providing a Web-like

shopping experience with improved user guidance

and information provisioning

Improved functionality and usability in procurement

process

PLANNED INNOVATIONS

Ease of use and improved efficiency

High level of user acceptance

Less interaction intervention by professional

purchasers

High degree of automation and end-user self-service

Streamlined substitution process



Sourcing and Buying New mobile solutions for self-service procurement and supplier management

Supplier briefing

Purchase request approval

Shopping cart creation

PLANNED INNOVATIONS

Expanded adoption of processes of SAP and

acceleration of transactions

Making functionality more accessible for the mobile

procurement worker

Enhanced procurement functionality

Efficient connection of people to value-generating

processes and insight the moment they need it

Incorporating the needs and expectations of

individuals who participate in business processes



Sourcing and Buying Enhancements in SAP Sourcing

Integration of SAP SRM (master agreement

– central contract)

Usability improvements

Formulas in master agreement

Multilevel agreement hierarchies

New project reports

RFX processing enhancements

Folder structure to manage attachments

Performance and scalability enhancements

PLANNED INNOVATIONS

Smooth process integration across SAP

Sourcing and SAP SRM

Ability to negotiate, manage, and control legal

and operational aspects of a contract

Effective management of RFX

Improved project monitoring

Flexible formula management across sourcing

event and master agreement



Sourcing and Buying Spend Performance Management / Data Enrichment and Classification

Simulation and Analytics

SAP BusinessObjects Spend Performance

Management in memory

Performance views (buyer and supplier)

KPI dashboards

Closed-loop analysis and collaboration

On-demand version

Data Enrichment and Classification

Utilize performance of the SAP HANA platform

Data collection dashboard

Revision tool

Centralized business content

Integrate SAP Sourcing with SAP Master Data

Management and SAP Master Data Governance

PLANNED INNOVATIONS

High-volume data processing and incremental

exports

Measurement of the degree of accuracy, integrity,

and completeness of a collection and at individual

source level

Drilling at different levels, from parent to local

supplier, showing aggregated spend; customers can

have a custom linkage

Common content repository maintained by the

content factory to improve alignment of processes

and performance across LoB (supply chain,

procurement, and finance) stakeholders

Integration of (import, process, and export) SAP

Sourcing with SAP Master Data Management and

SAP Master Data Governance



Analyze on-shelf-availability for

all types of products – slow or

fast movers – using scientific

algorithms which analyze sales

patterns.

Provide historic analysis at

aggregate levels as well as real

time analysis based on real time

POS data.

Based on POS DM using in-

memory technology (HANA).

No perpetual inventory at store

level is needed.

If available, system inventory and

other information can be used to

analyze possible root cause

Available on iPAD, easy to use

for store associates, alert driven.

PLANNED INNOVATIONS

Store Managers and VP of Sales

can analyze on-shelf availability at

aggregate level to detect patterns

of occurrence (e.g. weekdays,

categories, daytimes, etc),

analyze root causes and take

corrective measures to prevent

them from happening in the

future.

Store associates can detect on-

shelf availability in real time for

promotional and non-promotional

products, respond directly and

take corrective actions.

Perpetual inventory at store level

is no prerequisite but can be used

to provide additional information

to analyze root cause.

Helps store managers to optimize

resource deployment.

Inventory Analytics On-Shelf Availability

On-Shelf-Availability analysis

provides visibility to on-shelf

situations in retail stores. It can be

used to analyze patterns of out-of-

shelf situations after the fact to

proactively prevent them in the

future or it can be used to detect

and visualize on-shelf availability

situations when they happen in real

time and take immediate actions to

prevent further lost sales.



Logistics & Fulfillment Management Enhancements in EWM

Usability

Analytics: Top 15 KPI's out of the

box

Implementation

Voice picking Integration

Radio Frequency screens

adaptability

Enhanced functionality, e.g.

Door Appointment Scheduling

EWM/TM Integration (fulfillment

platform)

Stock keeping UOM

PLANNED INNOVATIONS

Help companies plan supply

chain execution activities

better within the warehouse

and optimize transportation

processes with integrated

solutions.

Improved user experience

Lower total cost of implementation

Manage and optimize

transportation and logistics

network



Logistics and Fulfillment Management Advanced Transportation Processes for Shippers

Optimized delivery synchronization

for multi-consignment orders,

optimized planning, execution and

costing.

Order to Cash processing for

shippers for order and delivery

requirements.

– Managing freight requirements

– Ocean and Air Freight Booking

– Rail Shipping

– Cost calculation and distribution

on product, item and delivery

level for consolidated shipping

and analysis with COPA.

– Advanced analytics.

PLANNED INNOVATIONS

Advanced Transportation

Management processes for

Shippers.

Ability to support complex,

correlated consignment

transportation planning scenarios

and synchronized supply

services

Map based planning, greater

process usability and visibility



Store & Point of Sale Localization functionality for Retail Workforce Management

Additional Country Localization

– Phased release by country

– Legal compliance of employee

working directives

– Holiday calendar enhancements

User Interface (UI) Standardization

– Additional browser support

– SAP standard, flexible UI

– Shift replacement improvements

Enhanced clock functionality

– Mobile clock in/out

– Password/badge for clocking

– Punch edit reason code

– Punch type configurability

– Enhanced manager UI

BI extractors for time data

Miscellaneous enhancements

– Time off request usability

– Improved role authorization

– Forecasting improvements

– Additional HCM integration

PLANNED INNOVATIONS

Continuous improvement planned

for releases in 2012 and 2013

Release to additional countries -

Germany, UK, Russia, etc.

Increase productivity, improve

customer service, reduce labor

costs, & decrease lengthy back

office tasks through optimization

Improve visibility of labor costs

allowing for proactive, timely

adjustments

Gain compliance of working

regulations

Greater flexibility and legal

compliance with clock

enhancements

Enhanced time reporting -

flexibility of reporting capabilities

with iTime BI data

SAP Workforce

Management offers a robust

solution providing flexible

forecasting, optimized labor

scheduling with virtual time

administration via iTime

Clock.



Mobile enabled

Inventory/Price/Product Lookup

Customer Order Management

(COM) / Order Status / Create

Customer

Store Ordering

Receiving

Goods Movement

Cycle Counting / Physical

Inventory

Purchase Order

PLANNED INNOVATIONS

Lookup features enable store

associates to answer nearly any

question a customer might have

about inventory, price, and product

details.

COM enables store associates to

assist customers with order

creation for home delivery or

pickup.

Store Ordering enables efficient

replenishment through verification

of an the order proposal and

placing an order at the shelf.

Receiving, goods movements and

cycle counting / physical inventory

functionality helps keeping

inventory accurate and up to date

in real time.

Purchase Order allows ordering

from an external or internal vendor,

move products from one store to

other, and handle returns.

Store Operations Mobile In-Store Merchandise and Inventory Management

Mobile In-Store MIM enables

store associates to execute

core merchandising, inventory

and customer service

functionality on a mobile

device on the shop floor.



E-Commerce B2C Web Channel for Retail

Platform Web content management for business

users to create, target, and manage content

Search engine optimization helps improve

the volume and quality of incoming traffic

Modular architecture

Flexible site extension for site

customization via common Web design

tools and a flexible UI framework

E-Commerce & E-Marketing Innovative user interfaces for highly

interactive shopping experiences

Community-generated product ratings and

reviews

Online loyalty programs

Real-time product and pricing info

E-Service Guided processes for self-navigation

Self-service management of accounts,

service requests, complaints, and returns

Live support for immediate assistance

Online product registration

Knowledge management connectors to

deliver community forums and

self-service support

PLANNED INNOVATIONS

Platform Reduce TCO and time to market

Set up and configure your Web

presence

Make adjustments to Web sites as

needs evolve

E-Commerce & E-Marketing Differentiate customer online

experiences

Drive Web site traffic and user adoption

Increase conversion rates and customer

loyalty

E-Service Drive support traffic to lower-cost online

channel

Empower customers to research and

resolve issues

Foster customer community and crowd-

sourcing

SAP’s Web Channel

Experience Management

delivers innovative and rich

customer online experience

and enables companies to

turn the Internet into a

profitable sales and

interaction channel for both

business customers and

consumers.



CRM Interaction Center for Retail will

be enhanced to support integrated

channel experience. It will be aligned

with Web Channel and Store Channel

to support functions such as:

Product/inventory lookup

Support generic article

Search for generic articles

Store locator

Create orders for the customer

which are replicated to relevant

ERP system

PLANNED INNOVATIONS

Using product/inventory lookup

the IC agent can answer nearly

any question a customer might

have about inventory, price, and

product details.

Search functionality enables IC

agent to search and view variants

of a product and to assist the

customer to select the right

product.

Store locator can be used to

locate a close-by store for pickup.

IC agent can create an order for

home deliver or pickup, can

create a customer, handle returns,

or provide order status.

Customer Service Management CRM Interaction Center for Retail

This solution will help retailers to

differentiate themselves by creating

consistent customer experiences

across channels and to have a

consistent customer service

strategy across channels. It will

help to increase shopper loyalty,

customer and employee

satisfaction, and increase sales.



Mobile Commerce Mobile Personalized Consumer Marketing

Delivers personalized offers and

shopping assistance to

consumers through mobile

phones, or other digital channels

like self scanners, interactive

POS or ecommerce sites.

Personalized offers are defined

based on consumer’s physical

location, previous shopping

decisions and personal

preferences.

Mobile, personalized, and easy-

to-use shopping assistant that

supports consumers in decision

making and provides them with

meaningful offers and product

proposals.

PLANNED INNOVATIONS

Creating one-to-one, real time

interaction with consumers

Easier shopping leads to

improved shopping experience

Personalized treatment leads to

increased customer satisfaction

and increased loyalty

Multi channel cross-sell & up-sell

and personalized promotions

lead to increased sales

Personal shopping assistant for

consumers, that delivers rich

product information and special

offers in real time through mobile

phones, or other digital channels

like self scanners, interactive POS

or ecommerce sites.



Social Media Team-Based Social Media Engagement with SAP Customer Engagement

OnDemand

Text analysis to identify products,

discern sentiment and categorize

messages

Prioritization based on social

influence and issue severity

Assignment and routing to best

qualified resources

Modern collaboration with access

to all current and historical

information

Native integration to ERP and CRM

Inappropriate language check on

outbound messages

Leverages partner capabilities for

monitoring and analytics

PLANNED INNOVATIONS

Automatically identify top

influencers and key issues

Prioritize and manage multiple

channels from a single screen

Accelerate responses by

including the right experts

Craft the best response by

collaborating internally

Understand full context by

leveraging social and enterprise

data

Ensure that all responses are

aligned with social media policy

Understand larger brand-level

social media trends and patterns

SAP Service OnDemand is

a team-based social media

engagement tool that

enables organizations to

respond to customer

conversations on Facebook

and Twitter.


Solution enhancements Key benefits

Optimized asset operations and maintenance Integrated geospatial visualization for assets

Intuitive mapping of enterprise assets

Multiple map options (Google, Bing, and others)

Launch pad for asset management business processes

Web Dynpro development environment: user interface

Extensible for alternate display technologies

Geospatial display of critical assets, including linear assets

Map interactivity with assets such as accessing work

orders and other technical objects

Combination of asset information that spans ERP and GIS

systems

Planned innovations



Accounting and financial close SAP Financial Closing cockpit

Easier template maintenance (upload and download,

reusable task groups, and enhanced remote-task

definition)

Configurable built-in notification scenarios (task overdue,

task ready to execute, and so on)

Additional authorizations on organizational unit and task

level; HR organizational support for task responsibilities

Improved usability (custom variables, retention of spool

lists and job logs, dependency views, task IDs, enhanced

remote task output, and so on)

Status monitoring and analysis across templates, task

lists, organizational units, and fiscal years and period

Accelerated template creation and maintenance; increased

governance over rollout and adoption of corporate settings

on local level

Greater closing efficiency by automatic notifications

Tightened access control of closing execution; less effort

in assigning and changing responsibilities

Significant reduction of variant maintenance effort,

increased compliance, and more efficient task execution

Greatly increased insight into the closing status and

improvement potential of closing cycles across the

organization

PLANNED INNOVATIONS

Task list released

Task restarted

Task scheduled

Schedulable task completed … Further scenarios …

Prerequisite task completed

Task over due

Automatic task runs into error

Notification


Key benefits Solution enhancements

Operational risk management SAP EHS safety issue mobile application

Mobile application for recording

safety observations, including

photos and voice recordings

Easy to involve the entire

organization in identifying and

correcting safety issues, promoting

a safety culture and reducing the

likelihood and severity of incidents

PLANNED INNOVATIONS



Mobile applications for time and attendance management SAP Work Management mobile app

Workforce overview, i.e. who has clocked in and is

available to work

Access to work schedules, assigned tasks, and locations

Ability to enter time corrections or absences for an

employee

Searching and assigning substitutes for employee who are

not at work

Alerts, e.g. for missing time punches or overtime limits

Quick, anytime/anywhere access to staffing levels and

current availability of the workforce

Immediate action by searching for and assigning

substitutes (labor transfers)

Alerts where immediate action is required

PLANNED INNOVATIONS



Talent management Mobile team book

Quick capture of notes, pictures, and voice memos

Ability to assign notes, actions, and e-mails to specific

employees or to teams

Tagging of notes with custom tags or performance goals

Dashboard for a quick overview of the current status of

processes

Ability of managers to capture notes and other feedback

related to their direct reports or teams anytime and

anywhere and throughout the year

Apps that allow managers to keep track of processes and

deadlines

Ability to link notes, actions, and other feedback to

performance and development goals

Enable higher manager productivity and continuous

engagement

Team book mobile application for managers to support employee performance and development better

PLANNED INNOVATIONS



View credit card charges

Add credit card charges to expense report

Create travel expense report

Punctual and accurate expense reports

Ability to monitor expenses in real time

PLANNED INNOVATIONS

Travel management SAP Travel Expense Report mobile app



Real estate lifecycle management Enhanced lease administration*

Handling of outdated configuration like contract types,

condition types, and fixtures and fittings

User interface harmonization for conditions in display and

change mode

Tool for mass change of profit center assignment

Automatic open item clearing real estate contract based

Controlling line item report for all real object types (actual,

plan, and commitment)

Reporting on nonsettled advance payments for service

charges

Enhanced end-user experience when creating and

updating leases

Enhanced efficiency in lease accounting and controlling

Improved insight into accounting activities

Planned innovations

* Enhancements for SAP Customer Connection program together with the German SAP user group (DSAG)

mark ledbetter global vice president, retail industry ... · rapid deployment solution for global...

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