Marketing, Communicationsand Corporate Sponsorships

Corporate Sponsorships

Overall ObjectiveTo increase the funding support and awareness of FCA through:• the development of synergistic national FCA corporate sponsorships • with support to (and coordination with) local, regional and FCA Sports Action Plan:• Prioritizing the FCA assets to pursue sponsorships• Defining the value – including the “intangibles”

• above actual expenses covered and marketing tactics provided• Developing criteria/guidelines for appropriate sponsors• Identifying the corporate prospects and contacts• Preparing the proposals and “making the calls” • Develop templates for local and FCA Sports

Your Help Needed: Contacts and proposals 

General Information Brochure

New FCA Sports Materials• Brochure• “Book Mark”• Serving you

Needs:•Your Top 10 - 20 photos (each year)

Logos / Branding Guidelines

FCA Branding Objective:To have synergistic support of the FCA branding across the world, while recognizing and connecting with the different target audiences and personalities of each sport and geographic area 

Current overall FCA Ministry Logos:

Logos / Branding Guidelines

Sport-Specific Ministries Branding Guidelines:Develop logos and graphics that capture the different target audiences and personalities of each sport, but still have FCA identification

Different degrees of FCA identification and association are acceptable• Use the FCA cross and banner within the SSM logo (the “olive branch wreath” is not required). It can be in an “endorsement position” size*

• Optional: include “A ministry of the Fellowship of Christian Athletes”

Logos / Branding Guidelines

Logos / Branding Guidelines

Sport-Specific Logos: Recently Completed or in Progress • Outdoors• Regional• Skateboarding: Axiom (Trademark applied for)• Hockey• Motocross

Publicity / Media Relations

Press Releases:• Serve you: Help with the creation • Let us know your media contacts for national releases

Media Relations• Position Statements• Media Headliner Stories

Marketing Resources on Your Team NetCheck it out! (swear)

Example: Print Ads:

her goal: to shoot par.our goal: to keep her on course.Accuracy. Precision. Timing. While she prepares for her shot, we prepare her for life. Join FCA as we strive to put “the heart and soul in sports” by impacting the world for Jesus Christ. With honorable ambitions, she will stay on course. To learn more, contact us at 800-289-0909 or fca.org.

his goal: 100 yards rushing.our goal: to keep him in bounds.Huddle up. Call the play. Break. While he covers the plays, we cover his heart with the Word of God. Join FCA as we strive to put “the heart and soul in sports” by impacting the world for Jesus Christ. With the Bibleas his playbook, he is certain to keep in bounds. To learn more, contact us at 800-289-0909 or fca.org.

Marketing Resources: The Future…

Phase 1: October/November

Customizeable…• Stationary Needs• Print Ads• Event “Store”

• Banners• Table Skirts• Podium Signs

Contacts to Serve You…

Marketing MaterialsShea Vailes, x245

Publicity/Media Relations:Rebecca Carter, x222

Overall, Branding/Logos, Corproate Sponsoships:Nancy Hedrick, x 303