CollegBuddy

VISIONONE

CLICK TO A

SORTEDCOLLEG

ELIFE

MISSION

Let’s revolutionize the lives of college students and provide them an easy access to the notes, books, completed practical files, ideas for projects and other relevant material on a single tap.“Take it easy and get a rid of the hassle of collecting notes from various different sources. One click and you have it.”

CollegBuddy is new to the world of mobile apps and aims at providing an easy access to notes, books, previous years’ question papers and completed practical files to the students across DTU, NSIT, DU and IPU.

Situation Analysis•New to the market• Closest competitor : ‘DTU Notes’

(but not true competitor)

1. Caters to needs of students of four different colleges.

2. For students of all courses, branches and years.

3. Not only soft copies, but orders can be placed for hard copies too.

POINTS OF DIFFERENCE

Both the apps provide notes for

the college students.

POINTS OF PARITY

STUDENTS OF:1.Delhi Technological University

(DTU)2.Netaji Subhash Institute of

Technology (NSIT)3.Delhi University (DU)4.GGSIPU (Guru Gobind Singh

Indraprastha University)

STRENGTHS:• New idea.• No strong competitors.• All material can be accessed from a

single place.• Content can be read in offline mode.• Free access to content of one subject.• Nominal charge for access to all content.• Hard copies of the material can be

bought.• Half rate return policy.

WEAKNESSES:• Content can’t be downloaded.• Cash on Delivery not available

for hard copies.• No home delivery, material to

be collected from college representatives.

THREATS:• Each college might launch its

own app.

OPPORTUNITIES:• Include material for colleges other

than these four.• Start home delivery of hard copies.

• To enable easy access to the study material to students of all years and courses.• To reduce the hassle of material

collection near exam days.• To facilitate portability of study material

through soft copies.• To reach out to large number of

students.

MARKET SEGMENTATI

ON•College•Course •Year/ Semester•Need – soft copy or hard copy

PRICING

1. Free download2. Free version:

access to notes and 1 previous year paper of one subject.

3. Place orders for hard copies.

4. Premium version: $15 half yearly (access to all study material).

5. Half rate return policy for the hard copies (If returned within 7 months from date of purchase).

• Publicity and promotion• Target a large segment• Affordable pricing• Superior quality of service• Periodic updates• Quick response• Collaborators: Photocopy shop, Book shop, and

College representatives

• Publicity on Whatsapp, Facebook, and other social networking sites.

• Direct mailing.

• Offline publicity (word of mouth, PR desks, Class to class visits, pamphlets)

• Discounts to students on referrals.

• Certificates to college representatives.

• Internships to interested students.

• College events.

• Number of app downloads.

• Number of orders placed for hard copies.

• Number of conversions from free to premium versions.

DISCLAIMERCreated by Srishti Wahie, DTU , during a marketing

management internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.