WELCOME TO OUR WELCOME TO OUR PRESENTATIONPRESENTATION

Topic

“Planning of a new business”

Product Profile• Name of the Product : Quicy Juice

• Type of Product : Soft Drinks• Ingredients : Orange , Salt

• Container : Tetra Pack•  • Container size : 250 ml 

• Product Price : 250 ml for Tk. 25

• Estimated Durability : 12 Months from date of manufactured•  • Machinery used : Advanced technology imported from • USA, UK and Netherlands•  • Brand Slogan : Khailai shanti ….

Why Quicy Juice• Quicy Juice is especially for the children and

diabetic people .

• It is a sugar free and diet juice.

• Quicy Juice is also providing the totally fresh juices.

• People are very much conscious about their health and mostly people are like the fresh food rather than the Soda, Carbonated drinks.

Business Plan

• There is no such juice pack for diabetic patient which creates a gap for them and we are filling that gap by producing diabetic juice and fullfilling the needs of the diabetic patient

Target Market

Objective

• Become as the Best New Juice Shop in the Bangladesh

• Improving the customer satisfaction through the good quality of products

• The creation of unique, innovative and healthy products that will differentiate Quicy Juice from local juice shops

• Four new Outlets in next five years in other city of Bangladesh

MISSION• Establish Quicy Juice as the Local leading source of healthy

energy in the form of freshly juices with an uncompromising commitment to making a difference through our values.

VISION• Explore all over the Bangladesh from fresh juices, providing

for all their needs always with the assurance of outstanding quality.

Competitive Advantage(mukhe bolte hbe)

Benefits Of Our Product

• High Quality & good for health.

• Juice For Diabetic people is a new product in the market.

• Diet

• Mixed Flavour

• Tetra Pack Protection

• First Comer in the market

• Enough Consumer to go on a large production

• Experienced Management team

• Product Differentiation

SIZE OF BUSINESSSIZE OF BUSINESS

This business will produce & provide consumer product and

organize medium size business. Initially we will cover the 1

division of the country but our prospect will be whole of the

country.

OFFICE EQUIPMENT

As a Medium business we start our business with some necessary

equipment. Our main office established in 250 Square ft Space and

industry is established in 3000 square ft space. We arrange our main

office with; 10 computers, 6 printers, 10 tables, 50 chairs, 10 fans,

and 6 air- conditioners. These are our main office equipments but

there are also some other stationary .

Why did we choose the location?

• Supply of electricity is available.

•  Supply of gas is available.

•  Financial institutions are available in Khatunganj’s why the transaction of money is very easy.

•  Transportation system is very good

Threat Of SubstitutesThreat of substitutes towards For Quicy Juice Company can be very high. This is because of the –

• buyers might think the substitute product's quality and performance are equal to or greater than the our product.

• substitute products price is lower than our product

Threat of Supplier Bargaining Power

supplier bargaining power toward Quicy Juice

Company can be very high. This is because of the -

• Suppliers have substantial resources and provide a high differentiated product. In addition, the supplier can create high switching costs and increase the price anytime.

Threat of Buyer Bargaining Power.

Buyer’s bargaining power towards Quicy Juice Company can be very high. This is because of the –

• Buyers want the cheapest and the best quality products

But we are providing the best quality diabetic juice at lower cost though we are new comer in the market

Threat of New Entrants• Existing juice companies can

come in the market

• Minimization of profit

Product differentiation

Threat of Existing Rivalry

Rivalry refers to the competitive struggle for market

share between firms in an industry. Threat of

existing rivalry towards Quicy Juice Company can

very high. This is because of –

Current society has developed a lot of drinks

company such as pran, Acme etc. Therefore, these

might make Quicy Juice Company facing a highly

competitive. 

ARRANGEMENTS OF THE CAPITAL & FORM Of BUSINESS

• The development cost is about tk2.5 million.

• 60% of the capital will be given by the partners.

• 40% capital will be collected by taking a loan from a bank.

• 15.5% interest will be given for the bank loan.

• Partnership business.

• 5 partners are working to create a new place in market.

Marketing Strategies

SMART objectives give the business a clearly defined target like..

Market Segmentation & Target Market

•Market Segmentation•Target Market

Marketing Tactics

• Pricing Strategies • Setting the pricing objectives• Determining Demand• Estimating costs• Types of cost and level of production• Analyzing competitor’s costs, prices and offer• Selecting a pricing method

Promotional Strategies

•Advertising•Personal Selling•Promotional Tools•Public Relations

PlaceDistribution Channel

Manufacturer

Manufacturer Whole

seller Distributor

Whole seller Distributor

Retail Distributor Retail Distributor

Final Customer Final Customer

Sylhet Sylhet

Rajshahi Rajshahi

Khulna Khulna

Barishal Barishal

Chittagong

Chittagong Dhaka Dhaka

Within area

Within area

Management Activities

• Location• Technological Aspects• Human Resource

Staffing

Training and Development

Motivation

Maintenance

Management Orientation

Chairman & President

Director FinanceDirector

Manufacturing

Director SalesDirector

Marketing

Manager Manager Manager Manager

Executive Executive Executive ExecutiveExecutive Executive Executive Executive

Financial Analysis & DocumentationSales Forecasting

0

2000000

4000000

6000000

8000000

1st 2nd 3rd 4th 5th

Year

Expected Sales for 5 Years

250 ml. Bottle

500 ml. bottle

1 Litre bottle

Situation Analysis• SWOT Analysis

STRENGTHS

•Available input materials•Low production cost•Technological and marketing knowledge•Strong distribution channel•Reasonable price•Easy manufacturing process

WEAKNESSES

•It is easy to copy the idea by others•Taste differ from the natural green coconut water•Green coconut water cannot be preserved for longer period

OPPORTUNITIES

•Monopoly market•Large market•High demand•Might have a chance to get subsidies by Govt. to export

THREATS•High competition in future by copying the idea•Entrance of new product•Alternatives are avoidable in some segment•Uncertainty of launching a new product.

Continue…

PEST Analysis

POLITICAL FACTORS

•Tax Laws •Stability of Government •Law of hiring and promotion

ECONOMICAL FACTORS

•Increasing GDP•Easy availability of loans from banks•Increasing middle class ,hence more consumer buying power

SOCIOCULTURAL FACTORS

•Changing consumer habits & lifestyles •Consumer buying behavior

TECHNOLOGICAL FACTORS

•Advancement of newer technology•Government providing thrust on R&D

Conclusion Bangladesh is a large populated country. We have targeted a

huge market segment for the product. Lots of people are looking for such a product. Our target market includes health conscious people, sick people, sportspersons & many other consumers, which we have segmented from the Demographical, Geographical, Psycho graphical & Behavioral point of view. Through provide good quality of product, selling reasonable price, effective promotional activities and maintain demand & supply of the product , put emphasize on customer choice etc. In such way we want detain the market by our product.

Thank You