marketing your community's events using social media
Post on 13-Sep-2014
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DESCRIPTION
Webinar given on March 11, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.TRANSCRIPT
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Marketing Your Community’s Events Using Social Media
Land of Lincoln Webinar #1March 11, 2014
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Get these slides here::http://sarahtpage.com/LandOfLincoln-Events/
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Step 1:Open Instagram /
Take a photo
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Step 2:Add
#LOLWebinar tag
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Step 3: Upload to Instagram
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Step 4: Stay tuned
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Why social media and events?
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PLAN PROMOTE ENGAGE EXTEND
Source: OgilvyOne
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Plan
Develop a timeline for promotions and announcements
Choose a social tool for event planning and registrations
Compile photos and videos needed for promotionCreate an event page on FacebookAssign social media roles to your team– Content creators– Content monitors
Schedule posts and tweets
Source: OgilvyOne and Marketo
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Social Tool
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Social Tool
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Facebook Event
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Scheduling
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Scheduling
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PromoteCreate website or web presence
Social integrationDistribute printed material– Social integration
Advertise on FacebookSend out teasers based on timeline– Announcements (e.g., bands, speakers, vendors,
activities, etc.)– Photos and videos from previous events
Create a hashtag and publicize itEngage with local influencers
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Web/Social Integration
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Print/Social Integration
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• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
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Teasers
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Teasers
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Teasers
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Engage
Create and monitor conversations with fans, attendees, and influencers
Post in real timeEncourage attendees to create and share their
own contentShowcase user-generated content at the event
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Conversations
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Conversations
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Post in Real Time
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Post in Real Time
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Encourage Sharing
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Photo: felinebird on Flickr
Encourage Sharing
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Encourage Sharing
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Encourage Sharing
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Showcase User-Generated Content
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Showcase User-Generated Content
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Extend
Keep the conversation goingPeek behind the curtainEncourage social feedbackOffers, specials, discounts
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Extend
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Prolong Conversation
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Prolong Conversation
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Prolong Conversation
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Prolong Conversation
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Prolong Conversation
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Social Feedback
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Social Feedback
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Behind the Curtain
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Behind the Curtain
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Offers
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Can I Help?
Call Me!
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Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
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Thank You!Questions?