marwar lifestyle

8/7/2019 Marwar Lifestyle

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SUBMITTED BY-

RIDHI NAHATA

MFM



� MARWAR LIFESTYLE is situated in a centrally located mall of jodhpur.

� It opened on 9th July 2010.

� The store has a variety of products such as garments, crockery etc.

� A small area of the store is dedicated for a coffee shop which is at the end

of the store.

� They are planning there next project in Chennai and Bangalore.



� The store is located in Ansal

Plaza on the second floor.

� The store is rented.

� Area of the store in around

10,000 sq ft.

� It is situated on high court road

which is one of the busiest roads

in the town.

� There is underground parking

facility in the mall which is veryimportant for a retail store.



ADVANTAGES

� As it is situated in a

mall so footfall in the

store increases.

�There is a proper parking facility

available.

�As the mall is centrally

located so it is

convenient for thecustomers.

�As it situated in a mall

so there is a proper

security.



Welingkar Institute of Management Studies

RetailMarketingMix

Product

Price

Place

Promotion

CustomerService

(Process)

People

Presentation

7 Ps of Retailing



� Jewellery� Garments Men¶s wear, women wear, children wear �

Crockery� Cutlery� Furniture� Stationery� Soft toys�

Books� Handmade products� Bags� Carpets� Cushion covers



CARPETS

FURNITURE BAGSSOFT TOYS

GLASSWARE



� They provide quality products with the affordable prices

because they directly deal with the manufacturers. There are

no middlemen in the process of acquiring the merchandise.

� Price of cotton Kutras for men ranges from Rs 199- Rs 1900

� Price of Cheemo ranges from Rs 2000- Rs 5000.

� Price of furniture ranges from Rs 4000- Rs 35000

� Price of jewellery ranges from Rs 50- Rs 1500



� 80% of the sales of the store depend on the locals of jodhpur.

� They don¶t have any middlemen in there distribution channel.

They directly purchase products from the manufacturers.

� Mainly there products are exported from Germany and

Belgium.

� They have franchisee of tribal zone for jewellery.

� They also have franchisee of cheemo, brand for high range

hand bags.



� Hoardings- on circuit road

�

Radio- Big FM are there official radio partners

� Local newspaper- Patrika and Dainik Bhaskar

�

Word of mouth publicity

� Sale section on special occasions



PRESENTATION

�Blue shopping arcade

�Mannequins

�

Wall racks

�Gondolas

�Display tables

�

Signage



� Maintenance of customer data base.

� Customized services

� Credit cards are accepted

� Inform customers about new range through mass messaging

and e-mail

� Free home delivery depending on the merchandise



� Promoters

Narendra Advani

Jitesh Mohnot

Bhawar Jain

Manager- Heena Singh Asst. manager ± Pooja Chauhan

� 2 in coffee shop

� 1 cashier

� 11 on floor

The store has tie up with designers for designing men wear, women wear and children wear.

The target customers of the store are upper middle class and the upper

class.



� The timings of the store are 10a.m.to 10p.m.� The promoters are responsible for buying the merchandise from various

places.� Manager of the store is one who take cares of all the areas like training

the employees, providing proper customer service. She reports to theowners of the store.

� Assistant manager in responsible for managing the merchandise in thestore.

� There is one cashier who do the billing and then maintain the records of the sales.

�

There are 11 people on the floor who are responsible for helping thecustomers in the store. They also keep on floor check so that there is noshoplifting.

� There is a weekly meeting of all the employees of the store to discussabout the weekly sales, customer response towards the products, andfeedback of the customers.



THANK YOU

marwar lifestyle

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