MASSTALKThe “New” MyMassTV NetworkBy Jeff Hansell

In 2009, several of us on the Info Services Committee (Terry Duenas, Bill Nay & myself) developed MyMassTV as a “statewide government access TV network”, with the goal of connecting the Commonwealth to communities. On one hand we saw that state agencies & non-profits, including Governor Patrick’s office, were asking for an efficient way to distribute timely programs and vital public service information to the over 140 community TV channels in Massachusetts. On the other hand, we heard that many smaller community media centers were looking for programming that would be relevant and informative to residents in their communities. We felt that MassAccess could play an indispensable role in providing a network to host and distribute programming to serve the Commonwealth and its citizens. So in January 2009, MassAccess introduced MyMassTV, at a very well attended event, at the Statehouse with help from Governor Patrick and the Department of Elder Affairs. Though the first version of MyMassTV proved to be a bit too clunky and time consuming to keep updated, our committee kept working on it, until technology advanced so that we could put together a more direct way for access TV channels to preview and download programs.

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Keeping it Local!By  Robert  S.  Kelly,  Chairman

Alternative Revenues! How many Community Media Center’s out there are completely dependent on cable revenues? Have you looked at what percentage of your annual revenues is strictly from cable? Is it 100%? 98%? Or is it 90%? Chances are it is in the 90’s for sure. It is time to introduce other revenue streams to your annual budget. If we are to survive and thrive as a true Community Media Center, we must recognize that cable revenues may not be adequate enough to sustain us. So what do we do? Try these on for size…

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VISIT US ON THE WEB:

www.MassAccess,org

FACEBOOK.COM/GROUPS/MASSACCESS

INSIDE THIS ISSUE:

PAGE 6FLASH FILM FEST

PAGE 9EXPO WRAP UP

UPCOMING EVENTS:

ANNUAL MEETINGJANUARY 27, 2011

MassAccess Mini Conference

April 19. 2012

National ACM ConferenceJuly 31-August 2ndChicago, ILHyatt Regency McCormick Place

Congratula*ons  to  all  of  the  ACM  Northeast  Regional  Video  Fes*val  winners!

To  see  a  complete  list  of  winners  go  to:

h"p://www.acm-­‐ne.org/final-­‐list-­‐video-­‐fes9val-­‐winners

FALL 2011 EDITION NEWS & IDEAS FROM MASSACCESS/ACM MASS CHAPTER MEMBERS & FRIENDS

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Earlier this year we rolled out MyMassTV Network 2.0 (massaccess.telvue.com) with much less fanfare, and instead we have concentrated in making sure it works, that it is updated, and that individual media centers know how to use it efficiently and easily.

Today, I’m pleased to report that 75 community media centers have registered on the MyMassTV Network, so far; and the number keeps growing. We’ve also seen more state departments & elected officials, federal agencies and non-profits seek out MassAccess & MyMassTV to distribute video content across the state.

Though still a work in progress, MyMassTV Network is working and is available to all MassAccess members. For more information, just go to MassAccess.org and click on the MyMassTV link.

FALL 2011 EDITION NEWS & IDEAS FROM MASSACCESS/ACM MASS CHAPTER MEMBERS & FRIENDS

If you have a active website, consider selling the following: Home page banner or tower adsVOD/Streaming Video page underwriter Health tips section sponsored by local hospital or medical groupEquipment tips section sponsored by vendor“Our Partners” section with logo click through capability

If you have a Newsletter (preferably printed AND Email version), consider selling: Primary sponsor Full, half, ¼ page and business card size ads Sponsors of contributed articles from various related NPO’s Health tips, nutrition, insurance articles underwritten by local businessesIf you have a weekly News program or a flagship show, consider selling: Primary sponsor

Sponsors of contributed pieces from such as health tips, nutrition, insurance and more - all underwritten by local businesses

If you have a widely watched Local Origination program, consider selling: Primary sponsor

Sponsors of contributed pieces from such as health tips, nutrition, insurance and more - all underwritten by local businesses

If you have a contract that allows you to lease your equipment and/or facility, consider selling: Conference Room use Off hour studio use Equipment rental Training class opportunities for colleges and othersHave you tried the following?Annual Auction – live with cable and internet viewers bidding for donated itemsVan Sponsors – add logo to section of van under the header “Thank you to our community partners”Community Bulletin Board sponsorsLobby Bulletin Board – flat screen TV with video loop and lower thirds sponsor crawlMany local businesses (Banks, Hospitals, Insurance Companies, large scale employers and taxpayers) should be approached as:Community Partners – Platinum, Gold, Silver and Bronze level (3 year commitment) – assign $$ value to each level and combine any number of the above opportunities to lock them in to this long-term commitment.These are just a few suggestions for you to consider as you lower your dependency on cable revenues moving forward. A few of you have already instituted some of these revenues streams into you annual budget. But if have not, maybe now is the time to consider it.

Watch the MassAccess newsletter for more alternative revenue opportunities. If you have any questions, please contact me at Bobk@newtv.org. Remember folks - Keep it Local!

FALL 2011 EDITION NEWS & IDEAS FROM MASSACCESS/ACM MASS CHAPTER MEMBERS & FRIENDS

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