master of business administration awarded by nottingham...

Prepared by: - Zubair Saleem April 12, 2009 /25

MASTER OF BUSINESS ADMINISTRATION

AWARDED BY NOTTINGHAM TRENT UNIVERSITY

ASSIGNMENT SUBMISSION FORM

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Name of Student: ZUBAIR SALEEM

Student Registration Number: KL102047

Module Name: MANAGING STRATEGIC MARKETING

Module Number: WEC-MBA-03-502

Assignment Title: Strategic analysis of Marketing Mix and its strategies

Submission Due Date: APRIL 12, 2009

Student’s Electronic Signature: Zubair Saleem

Plagiarism is to be treated seriously. Students caught plagiarizing, can be expelled from the

programme

Assignment Form MBA Jan04


EXECUTIVE SUMMARY

This piece of work is done to meet the requirements of the module Managing Strategic

Marketing of MBA program and to create a strategic way of thinking by doing some research

and practice on my selected company of “PROTON HOLDINGS BERHAD”.

In this analyzing report I have initially tried to give a review of Marketing and marketing

management followed by the writings on Marketing Mix and its 4 Ps.

After having a strategic review of 4 Ps of Marketing Mix for a Product oriented marketing I have

analyzed the selected company based on the different marketing strategies and strategic thinking

with data found from the company and some primary as well as secondary sources.

Based the analysis of Marketing Mix strategies of Proton Holdings Berhad I have given some

suggestions for the possible improvements of the organization for its 4 Ps or Marketing Mix.

Ending the report by having some strategic conclusions of Marketing mix of the Proton Holdings

Berhad I have tried to discuss some very important points of our analysis.


CONTENTS

Executive Summary……………………………………………………………….. 02

1.0 Introduction…………………………………………………………………. 03

2.0 Company Profile……..……………………………………………………... 05

2.1 Competitors of Company………………………………………………. 06

3.0 Strategic Marketing Mix…………………………………………………… 07

3.1 Product in Marketing Mix……………………………………………… 08

3.2 Pricing in Marketing Mix…………….………………………………… 11

3.3 Place in Marketing Mix…………….. ….………………………..……. 12

3.4 Promotion in Marketing Mix………………..……………..….………. 13

4.0 Existing Marketing Mix of Proton Holdings Berhad………….….………. 14

4.1 Product (Current)……………………………………………………… 14

4.2 Pricing (Current)………………………………………………………. 16

4.3 Place (Current)………………………………………………………… 17

4.4 Promotion (Current)…………………………………………………… 18

5.0 Suggestions And Proposed Marketing Mix……………………………….. 19

5.1 Product (Proposed)……………………………………………………. 19

5.2 Pricing (Proposed)…………………………………………………….. 20

5.3 Place (Proposed)………………………………………………………. 20

5.1 Promotion (Proposed)…………………………………………………. 21

6.0 Conclusions………………………..………………………………………. 22

7.0 References…………………………………………………………………. 23

Appendix 1…………………..……………………………………………………. 24

Appendix 2…………………..……………………………………………………. 25


1.0 INTRODUCTION

“Marketing is an organizational function and a set of process for creating, capturing,

communicating and delivering value to customers and for managing customer relationships in a

way that benefits the organization and stakeholders”. (Dhruv Grewal & Michael Levy, 2008)

Marketing is the way of organization’s presentation of products to their target customers and

target markets.

Marketing management is always thought to be a challenge for the organizations because of

always changing marketing environment and due to these innovations in markets day by day

most of the organization, even the globe oriented that are focusing global markets are also not

following one fixed marketing plans.

Markets are customer based and customers are culture and innovation based, whose requirements

are always changing and in changing environments it is a challenge to market your products or

make a way to attract customers and sell your products under one particular methodology is very

much challenging.

Because of these reasons organizations always keep innovations in their target markets and try to

continuously change their marketing plans according to the customer requirements to meet their

needs and wants.


2.0 COMPANY PROFILE

Proton Holdings Berhad is the Malaysian national brand in car manufacturing industry producing

automotives, related parts and accessories. Proton was established in 1983 and launched its first

product with the trade name of “Proton Saga” in 1983 in the local automotive market of

Malaysia. This project was mainly introduced to produce the national brand of Malaysia for

Malaysian citizens to provide them cars in their range of affordability.

With the goal of “Driving Malaysia’s transformation into a leader in technology and quality”,

Proton is working under the helping shadow of Malaysian government and was also introduced

as Malaysian brand by former prime minister of Malaysia Mr. Mahathir Muhammad.

The marketing of Proton products is followed by customer focus of “Customers are the source of

our income. We deliver on our promises to our customer’s satisfaction.” But since a long time

company is loosing its brand name and brand image because of increasing customers and

consumers requirements in quality and performance of the cars.

Since the start of the organization, it has faced many industrial up and downs in market because

it don’t have its own engineering and organization was initially started with the engineering

services of Mitsubishi Ltd: but since year 2004 company is facing continuous downfall in its

market shares and earnings per share which was thought to be because of less interest of

Mitsubishi Ltd: in Proton’s quality and plant improvement which company was trying to

improve but after having no way of success it has replaced its engineering services with Lotus

Engineering and now its is using Lotus Engineering services to produce more effective and

competitive cars of the current innovative global market and according to the annual report of

financial year 2008 Proton is again retaining its earnings per shares with comparatively higher

sales which were increased from 4,687.3 Millions of 2007 to 5,621.6 millions in 2008.

According to its Board of directors and its annual report of financial year 2008 also Proton is

again increasing its earnings per share which were continuously dropping since year 2004 as

given below.


Earnings per share (Sen) of Proton Holdings Berhad

Source: Self made from Proton annual report of financial year 2008

Proton have produced many cars like, Proton Aeroback, Proton Gen.2, Proton Iswara, Proton

Perdana, Proton Perdana V6, Proton Putra, Proton Saga, Proton Satria, Proton Satria GTi,

Proton Tiara, Proton Waja, Proton Wira.

Proton is also exporting its products to other right hand driving countries like New Zealand,

Ireland, South asia, Australia and United Kingdom since 1980.

2.1 COMPITITORS OF COMPANY

Proton since its start is mainly dealing with Malaysian local automotive market which is

gradually increasing and looking to be more competitive by the entrance of many other

automotive industries as given in appendix 1. But most of these organizations have marketing

strategy of Prestige pricing with very much high quality and high speed cars while our

organization Proton Holdings Berhad after a continuous crises is using Market or price

penetration strategy to sustain in the market.

92.9 80.6 33.6 8.5 (107.3) 2004 2005 2006 2007 2008


3.0 STRATEGIC MARKETING MIX

“Marketing mix is an imperative concept in modern marketing and academically it is referred to

as the set of controllable tools that the firm blends to produce the response it wants in the target

market, so it consist of everything the firm can do to influence the demand for its product.”

(Philip Kotler and Armstrong, 2004)

More simply Proctor, 2000 has given scope of Marketing mix as, “It is very important to realize

that Marketing mix strategy of any company can have one major function, i.e. Strategic

communication of the organization with its customers.”

Marketing mix of any organization is its positive strategy to add values to its products in order to

increase its sales and profitability by attracting more customers and to create barriers for its

competitors. Marketing mix is thought to be very important mean for a company when it

launches its new products as well as its improvement helps company to stabilize its position in

the market and even the strategies of marketing are very much helpful on the decline of market

shares of the company. Thoroughly marketing mix and its strategies are very much important for

the profitability and create barriers for its competitors for its product and are applicable and

helpful to all stages of product life cycle. Also its main focus is on the target market whether the

current or the new market and marketing mix help company to sustain in the competitive market

and also to enter new markets.

In a marketing plan formation, the marketing mix and its strategies formation always come after

formation of marketing objectives on the basis of organization’s internal and external analysis

and its capability of meeting the customer requirements and organization objectives. Also the

analysis of marketing mix of any organization comes after the internal and external analysis and

marketing objectives of the organization.

Marketing mix in depth comprises of four main factors to target the markets by which with

marketing mix Strategies Company add values to increase its market shares. These four main

factors are also called as 4 Ps of the marketing mix which firstly were introduced by McCarthy


in 1960 These 4 Ps of marketing mix are as given in following figure which refers the company

to its target market.

Source: Self Made

These four main factors of value addition to the product of organization are simultaneously

discussed below;

3.1 PRODUCT IN MARKETING MIX

Products in terms of marketing mix and strategic marketing are combination of all goods and

services which are provide along with these goods to the customers. E.g. Pizza as a product of

Pizza Hut includes all the beverages, time value of money, sales and home delivery services.

Though Pizza is a service and not the product but in marketing mix it is referred as “service

products” For service like CIMB bank, Olympia College and any Malaysian airlines and likewise

other services will be termed as “service products” according to Philip Kotler and Armstrong,

2004.

Product

Pricing

MARKETING

MIX

Place

Promotion

TARGET MARKET


Marketing mix strategies refers the products to be value added and must be able to compete in

the existing as well as the new markets which depends upon the target market of the company.

Marketing mix refers the product of any company to following main features or the terms of

adding values to the product. But these features differ from company to company and are also

dependant on the type of product of the organization.

Design of Product Packaging of Product

Style of Product Variety of Product

Branding of Product Safety of Product

Quality of Product Life of Product

Source: Self Made

Looking on the limitations of words and size of the assignment we will be discussing briefly only

those features which Proton Holdings Berhad is using or proposed for improvement of marketing

mix of its product Proton SAGA.

1. Design of the Product

2. Branding of the Product

3. Style of Product

4. Quality of Product

For analysis and marketing mix strategies it is very useful to discuss each and every factor given

above in detail but I want to give more importance to the analysis of the company, so I will

discuss them not separately but as w whole.

Also there are some experimentally proved marketing mix models and their strategies, which we

will use in analysis of our chosen product i.e. Proton SAGA. Also the suggestions we will make

from these strategies.


But we will discuss briefly only those strategies which we will be using or will suggest after

analysis.

The most common methods of evaluation of Product position in the market to have a focused

view of the product are Product life cycle and its strategies, Ansoff’s Matrix, BCG matrix.

I am not able to define all of them because of limitations of words, so just giving the graph of

Product life cycle which we will be using in our analysis. Also Ansoff’s matrix which is very

important according to current and new products and markets can not be defined and we will

focus on our view point from product life cycle.

3.1.1 PRODUCT LIFE CYCLE

PLC is the total life cycle of the product through out its age in market.

PRODUCT LIFE CYCLE

Source: Self Made

Product Introduction Growth Maturity Decline Development

saga

V P O R L O U F M I Sales E T S A L E Profitability S 0

L O S S

TIME


3.2 PRICING IN MARKETING MIX

In marketing and marketing mix Pricing is termed as the set prices for the product of the

company. These prices are set by different marketing strategies looking on the competitive

advantages of the company, marketing objectives of the organization like if a company is using

market penetration strategy to switch internationally to increase or restart its product life cycle

then it will not be good idea for the company to increase the prices and trying to compete in

same prices of its competitors. E.g. Proton Holdings Berhad tried to stretch product life cycle of

its product SAGA and switched to European markets where it is selling in very cheaper prices

and is not focusing on its competitor’s prices.

According to marketing mix, the pricing is also very important factor and according to McCarthy

with value addition to the pricing of the products also the companies can improve their market

shares. Like discounts, setting different prices on geographical basis or reduction of prices for

competition like TESCO and GIANT. But this also depends upon the marketing objectives of

the organization.

In order to analyze our company we will also be looking some pricing strategies which our

company is using for its product and will also discuss the proposed strategies to support our

analysis and have a background and focus of those used pricing strategies.

The pricing strategies used by the companies for their marketing mix are as given below;

1. Penetration Pricing Strategy

2. Skimming Pricing Strategy

3. Expansionist Pricing Strategy

4. Prestige Pricing Strategy

5. Pre-emptive Pricing Strategy

6. Extinction Pricing Strategy.


All those marketing strategies are used to set the marketing objectives of the organizations and at

the same time they also help us to evaluate and suggest the different pricing strategies to add

value to our products and improve its marketing and marketing strategies as well.

As our chosen company Proton Holdings Berhad is following Expansionist pricing strategy in its

international market to penetrate into the market and increase the product life cycle of the

product but at the same time it is using penetration pricing strategy in its local market where a

large segment of the market or high number of consumers are very conscious about prices.

3.3 PLACE IN MARKETING MIX

Placement of a company involves all the number of activities that make the product available to

the customer. (Philip Kotler, 2004)

Different companies are using different best possible ways to insure the provision of their

products easily to their customers by using different channels. These channels can differ

according to the type of product and also according to the company marketing strategies.

The most common channels to place the products of the organizations are either direct provision

of goods to the customer or by putting a third party in between company and customer or

consumer.

For example Wall mart is using network marketing as a channel and also at the same time has

different warehouses all over the world but both of the ways can be said direct dealing of goods

and exchange of values to the customer itself. This is only because of the marketing strategy of

Wall mart in which it is insuring the customers to remove the channels in between manufacturer

and customer with reduction of price and sell them in cheap price.

Toyota or any other car industry is dealing with the customers directly as well are putting their

products to their dealers who are channel between Toyota and customer etc.


3.4 PROMOTION IN MARKETING MIX

Promotions are company strategies of the organization by which it add values to its product and

give them other benefits and services along with their sold product.

These promotions may be in terms of addition of features or extra functions of the product,

discounts or installment facilities, presentations, warranties and after sales services etc.

In promotion organizations follow different strategies based on their products like Sales

promotion, Personal selling, Advertising campaign and Public relations.

But we will be looking in a general view in this section as our selected industry Proton Holdings

Berhad is following almost all of the promotion strategies looking on their market position and

historical data of their sales and profits.


4.0 EXISTING MARKETING MIX OF PROTON HOLDINGS BERHAD

Proton for its new product Proton Saga model 2008 have tried to change a lot of features in its

production as well as in its marketing in order to increase its sales and the sales of the year which

risen up to 5,621.6 millions in 2008 from 4,687.3 millions of 2007 also shows that these changes

made were helpful (See Appendix 1).

To evaluate these changes we will have a view of marketing mix strategies applied for all 4 Ps of

marketing mix below, which company has implemented to sustain in the market and recover its

market shares and also earnings per share which gradually went down since 2004 from 90.6% to

(107.3%) of 2007.

4.1 PRODUCT (CURRENT)

Proton Holdings Berhad as we discussed was using Mitsubishi engineering for its car

manufacturing which is thought to be very effective reason in company’s loss of market shares.

This obligation is also reflecting from company’s annual report with increasing results of sales

and profits of 2008 in comparison of last 5 years.

Here we will be discussing some of the main features of the Proton Saga adopted by the

company to improve its product, added features to improve its marketing and marketing mix

strategies to reposition the product of Saga in its life cycle.

I have analyzed the historical data of the sales and consumers view in general which is not

discussed here because of limitations of words. But I will given a reference of earnings per

shares which year by year are reflecting the sales of Saga as well and we can also see the sales of

Proton Saga from Appendix 1 which relate more to Proton Saga and not the previous stocks of

company because it is the launched product of same year.

In product by Product life cycle our product Proton Saga as whole starting its life since 1983 was

previously lying in the maturity stage and company was continuously trying to improve its sales


but was not able to do so. To give the existing strategies we have discussed below different

features of marketing mix.

Because of limitations of words again we will discuss the overall strategies of the organization

for its Product feature and will not go for discussion of each feature of Product separately.

Proton Saga as was launched in different generations but company was continuously loosing its

brand name after entrance of many automotive organizations in Malaysian automotive market as

whole. This also affected its Proton Saga and the sales were continuously going down. To cover

this gap Company made a try and launched Proton Wira as a replacement of Proton Saga but this

effort was also not successful and company in 2007 went in loss in terms of earnings per share of

(107.3%) which are very much for an automotive industry and the reason also can not be some

else coz an automotive industry always require a lot of capital to run.

This launching of Proton Wira was the Co-branding strategy of company which fail when

company made losses and to regain the market position company thought for Re-branding of the

product which was only possible if all the features were changed in production of new Proton

Saga in 2008. Also this was very much important to repositioning of the product.

For this re-branding and repositioning of Proton Saga company completed changed the

engineering services of the company and went for Lotus engineering which had completely

different features and this effort succeeded for this year as per company’s annual report where

sales of the company increased from sales of 2007 i.e. 4,687.3 millions to 5,621.6 millions in

2008 as given in company income statement in Appendix 2.

Also to increase sales company is exporting this car internationally in UK, Australia and other

related left hand markets. This also increased company sales on whole. But this is more

concerned to increase sales and not much to re-branding and re-positioning of the product.

Therefore we can say company is working on the strategy of Re-branding and also re-positioning

of Proton Saga and which it did by Proton Saga model 2008.


With this Company also have added some new engineering in Proton Saga for improvement of

its quality, Style and Status which is organization’s marketing strategy as well.

Also Proton have followed the mass market or combined market strategy by providing different

ranges of B-line, M-line and N-line products of Proton Saga model 2008 which differ with

respect to the fuel consumption. This difference is provided looking on different ranges of

customers in the market.

4.2 PRICING (CURRENT)

For Pricing of Proton Saga company is using two main strategies of Penetration Pricing and

selling price of Proton Saga ranges from RM 36,048 to RM 42,998 depending upon the dealers

and also the features ordered by the customers in different ranges of B-line, M-line and N-line

products which are based on different fuel consumption ranges. The source of prices is

http://www.proton-edar.com.my/index.php?page=newsaga. This is a cheaper price in Malaysian

automotive market where different automotive industries like Toyota, Honda and Mercedes Benz

etc are selling their cars at prices more than RM 150,000 but they are focusing prestige pricing

but if we compare to Produa automotive industry and its product of Myvi model 2008 the prices

are about same to saga but people are still more preferring Produa car than Proton’s because

Proton have just started its Re-branding and still need much more to improve its quality and

brand name to create willingness of its consumers to buy its cars.

http://www.proton-edar.com.my/index.php?page=newsaga


4.3 PLACE (CURRENT)

Proton on whole is selling all of its products by different channels and trying to create ease for

customers to buy its cars.

The main channels of means of sales of Proton Saga are also the same as given in below figure.

Source: Self Made

Here Internet marketing is not the direct source of provision of Cars but Proton is using it for

marketing of its cars and can be said a channel for the customer, which are also the consumers of

Proton Cars.

PROTON

Internet Car Marketing Dealers CUSTOMER


4.4 PROMOTION (CURRENT)

In Promotions which are added values to the product to attract the customers, Proton is offering

different promotional features to its customers. Some of those main features are as follows;

• Provision of Car on installment based payments on the payment of almost 10% of the

total amount and also these installments or loans are very long term.

• Proton has introduced Proton Saga model 2008 in different colors of Black, White, Grey,

White, Red and Silver in order to cover the requirements of mass market.

• Proton has offered scrap policy along with Proton Saga 2008 which is now also offered

by the government of Malaysia in which any car owner can buy a new car in replacement

of the old one on very cheap price.

• In engineering Proton is giving promotions of Power steering, Tilt steering, RadioW/CD

player, Central door lock, Reverse sensor and small cup holder etc. Also the M-line of the

product is with driver’s safety air bag.

• Proton is also offering after sales services to provide ease to its customers.

• Other promotions of addition of different features and car insurance are also offered on

requirement of the customer.


5.0 SUGGESTIONS OR PROPOSED MARKETING MIX

In terms of marketing mix which is very important factor for the success of the company and

also of increase in sales of any organization, following are some suggested strategies based on

the analysis made before;

5.1 PRODUCT (PROPOSED)

Proton Holdings Berhad have made a good step by re-branding its product Proton Saga in 2008

but still its consumers and customers are not seemed to be satisfied. This is because Proton

Holdings Berhad replaced their engineering services but they also had to re-train their workers

and also had to go for some changes in their marketing strategies and even on their website I

never found any particularities which can attract their customers.

Looking on this aspect I will suggest improving their websites and providing sufficient

information which can attract the customers.

Also company should focus small segments of market and can produce small cars, high speed,

large size cars and cars only for ladies from which large size cars and ladies cars is large number

requirement of the local Malaysian market where for guys and also for large families company

can launch large size car like Toyota and other companies are focusing and ladies is in very large

number in market and give them separate car is also very much beneficial in terms of marketing

and sales of the company.

Some days before one of my friends was working on a project, this was launched by Produa

automotive industry to have their customer’s feedback about their reactions towards their

product, promotions, sales, experience and after sales services.

This was looking a very good step to create an image in the customer minds and also to have a

feedback of company brand image which can help the Proton as well to improve its brand,

quality, style, shape, status and other features of Proton Saga.


To improve their product Features, Company should also go for benchmarking with its other

competitors.

5.2 PRICING (PROPOSED)

In terms of Pricing Proton is following penetration Pricing and according to the current market

segmentation and brand image company should still follow same strategy but to re-position the

brand image company market its low price products and can go for cost focus strategy looking

on the large quantity of customers of Malaysian market who are price conscious and want low

price products.

This also can be said as re-branding of the company but in terms of pricing like TESCO,

GIANT, and CARREFOUR.

Company have launched different colored products at different prices but still company is

seemed to be following mass market strategy which company can enhance and produce range of

products to focus all large segments of the target local market to which other companies are

focusing.

Price is also a barrier for the competitors and low pricing always increase sales and profitability

but the marketing of low pricing and low pricing logo is very important for such company which

company can promote as a Malaysian national brand.

5.3 PLACE (PROPOSED)

Proton Holdings Berhad is following good plan in terms of its distribution but the marketing of

its distribution is also important and for that company can use internet facilities.


5.4 PROMOTIONS (PROPOSED)

Proton Holdings Berhad is giving a lot of promotions along with its product Proton Saga model

2008 as we have discussed in the current Promotion and its strategies of company. Most of the

promotions are seems to be company’s willingness to facilitate its customers to afford its cars

easily which is best way of company by which company is mainly focusing the large market

segment of those customers who are price conscious and want cheaper price.

This marketing strategy of the company is better choice as per its goal and marketing objectives

but company should also focus prestige segment of the market who want status and some who

want style, for whom company can give promotions of high speed and can also increase the size

of the product which in marketing sense are also promotions if company is providing these

facilities in cheaper price.


6.0 CONCLUSIONS

Proton Holdings Berhad is a national brand of Malaysia and also after its establishment given

very satisfactory results but due to some reason of innovations and challenges of competitive

automotive market it faced a lot of losses / decline and was trying to reposition its brand and

improve its quality to satisfy its customers. But from many years it fails to do so. But looking on

the last year sales it is again seems to have capability of regaining its position and can re-brand

its products.

From Marketing mix Point Of View Company has a better focus in terms of its pricing, place and

promotion strategies but its product still need a lot of focus to re-brand the lost brand image of

Proton Holdings Berhad.

Marketing mix as a whole seems to be very much focused on the focus of company itself and is

not providing sufficient view of customer’s focus and it will be essential if customer views are

kept in sight and along with marketing mix must also analyze them by either internet analysis or

direct feedbacks.


REFERENCES

1. Principles of Marketing, 7th Edition, Prentice Hall Inc, Philip Kotler & Gary Armstrong,

1996,

2. Lazer, W (1971), 'Marketing Management: A Systems Perspective' New York: John

Wiley & Sons.

3. McCarthy, E J (1960), 'Basic Marketing - A Managerial Approach', Illinois: Irwin.

4. Proctor, T (2000), 'Strategic Marketing: An Introduction', London: Routledge.

5. Richard M.S Wilson, 1997, Strategic Marketing Management, 2nd Edition, Butter

Worth- Heinemann Publishing Company.

6. http://www.scribd.com/doc/8659283/The-Four-Ps-of-Marketing-Mix-for-Pepsi,

Reviewed on 1st April.

7. http://www.freeworldacademy.com/newbizzadviser/fw15.htm#2, Reviewed on 1st April,

2009.

8. http://www.proton.com.sg/240708.html, Reviewed on 10th April, 2009.

9. http://www.proton.com.my/about_proton/press/full_details.php?intArticleID=280,

Reviewed on 28th March, 2009.

10. http://www.hoovers.com/proton/--ID__103957--/freeuk-co-factsheet.xhtml, Reviewed on

22nd March, 2009.

11. http://www.proton.com.my, Reviewed on 23rd March, 2009.

http://www.scribd.com/doc/8659283/The-Four-Ps-of-Marketing-Mix-for-Pepsi

http://www.freeworldacademy.com/newbizzadviser/fw15.htm#2

http://www.proton.com.sg/240708.html

http://www.proton.com.my/about_proton/press/full_details.php?intArticleID=280

http://www.hoovers.com/proton/--ID__103957--/freeuk-co-factsheet.xhtml

http://www.proton.com.my/


APPENDIX

MAA Vehicle Sales, Market Share and Ranking Summary for Passenger cars &

Commercial Vehicles in Malaysia

For Jan to June 2008

Source: http://www.autoworld.com.my/aw/resources/stats/2008_Jan_June_sales.asp


APPENDIX 2

Income Statement of Proton Holdings Berhad

For Financial Year 2008

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