Mastering Twitter… 
Getting Results from 140 Characters

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Getting Results from 140 Characters

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  • Mastering Twitter Getting Results from 140 Characters

    Richard Harrington | RHED Pixel

    plus.google.com/+RichardHarrington

    facebook.com/RichHarringtonStu

    linkedin.com/in/richardharrington

    twitter.com/ rhedpixel

  • Agenda

    Learn essential strategies to increase your reach on Twitter Learn how to build a strong network Leverage your network to get your message out Explore helper services for automation Strategies to enhance tweets with graphics and video Focuses on genuine connections rather than gimmicks

  • Who Am I?What Shapes My Perspectives

    linkedin.com/in/richardharrington

    twitter.com/ rhedpixel

  • Who Am I? TWITTER BIO:

    Im a visual storyteller exploring the fusion of photography and video. I'm a husband & father Publisher Photofocus & CCU | CEO RHED Pixel

    RHED Pixel | Founder Creative Cloud User &

    Photofocus | Publisher Certified PMP Consultant to

    Turner, CNN, ABC, MLB Network,Discovery Channel

  • Getting In Touchtwitter.com/rhedpixel

    facebook.com/RichHarringtonStuff

    plus.google.com/+RichardHarrington/

    linkedin.com/in/richardharrington

    RichardHarrington.com

    vimeo.com/rhedpixel

    www.pinterest.com/rhedpixel/

  • www.Photofocus.com

  • www.RichardHarrington.com

  • www.lynda.com

  • What is Twitter?I know Ive heard of it...

  • Our MissionTo give everyone the power to create and share ideas and information instantly, without barriers.

  • What is Twitter?

    A micro-blogging platform (similar to texting) Limited to only 140 characters You can insert links Photos with helper services Audio and video also available

    https://about.twitter.com/company

  • Core Technology

    Device agnostic message routing system

    Contains rudimentary social networking features.

    Accepts messages from SMS, web, mobile web, instant message, and third-party API projects

    Twitter is designed to be easy to-use

  • Twitter Usage 284 millionmonthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile 77% of accounts are outside the U.S. Twitter supports 35+ languages Vine: More than 40 million users

    https://about.twitter.com/company

  • Company Facts

    3,600 employees in offices around the world 50% of employees are engineers Incorporated April 19, 2007 At Twitter HQ we consume 1,440 hard boiled eggs weekly. We also drink 585 gallons of coffee per week.

    https://about.twitter.com/company

  • Benefits of Platform Nearly two-thirds of active Twitter users access social networking sites

    using a mobile phone

    Over half of all tweets (60 percent) come from third party applications. 51% of active Twitter users follow companies, brands or products on

    social networks

    Twitter users are 3 times more likely to follow brands than Facebook users Twitter users propensity to interact with brands make them a huge

    potential source for Mass Influencers

  • Social Media Usage

    http://www.pewinternet.org/2014/01/08/social-media-update-2013/social-media-sites-2012-2013/

    0%

    20%

    40%

    60%

    80%

    Facebook LinkedIn Pinterest Twitter Instagram

    17%18%21%22%

    71%

    13%16%15%20%

    67%

  • Twitter UsersAll internet users 19%

    Men 22%

    Women 15%

    1829 35%

    3049 20%

    5064 11%

    65+ 5%

    Less than $30,000 year 23%

    $30,000$49,999 15%

    $50,000$74,999 13%

    $75,000+ 21%

    http://www.pewinternet.org/files/2013/12/Twitter-demographics.png

  • Top Ten Twitter Accounts KATY PERRY

    (@katyperry) 60,500,110

    Justin Bieber (@justinbieber) 57,160,002

    Barack Obama (@BarackObama) 50,227,496

    Taylor Swift (@taylorswift13) 47,303,806

    YouTube (@YouTube) 46,708,622

    Lady Gaga (@ladygaga) 42,870,715

    Britney Spears (@britneyspears) 39,650,239

    Rihanna (@rihanna) 38,138,118

    Justin Timberlake (@jtimberlake) 37,955,654

    Instagram (@instagram) 36,22,1632

    http://www.socialbakers.com/twitter/

  • Top Ten Media Accounts YouTube

    (@YouTube) 46,708,622

    Instagram (@instagram) 36,221,632

    Twitter (@twitter) 33,53,3461

    CNN Breaking News (@cnnbrk) 21,118,952

    CNN (@CNN) 14,900,899

    The New York Times (@nytimes) 14,110,501

    Twitter en espaol (@twitter_es) 14,015,658

    Facebook (@facebook) 13,902,519

    ESPN (@espn) 13,317,918

    BBC Breaking News (@BBCBreaking) 12,299,494

    http://www.socialbakers.com/twitter/

  • TWITTER IS...

  • MANY CHOICES

  • BROADCASTING

  • BROADCASTING

  • BROADCASTING

  • Why to Not Use Twitter

  • Why People Dont Use Twitter

    It takes too long I dont have anything to say Im boring My company wont let me Its just a waste of time I cant measure results

  • THE PROCESS

  • LISTEN

  • FOLLOW

  • CURATE

  • TRY TO HELP

  • ORIGINAL CONTENT

  • How Often and What to Post

  • How Often Should I Post? Search engines index blogs that have regularly scheduled posts. Post on the same day of the week. Pick a schedule:

    1 x per week (Tuesday OR Wednesday OR Thursday) 3 x per week (Monday/Wednesday/Friday) 5 x or 7 x per week (Daily or Weekdays)

  • Images for Your Posts

    People are far more likely to read a post with an image than without Include at least one image Dont borrow images or content from other blogs or online content Use images in public domain (Government, Wikipedia Commons,

    Flickr) or your own images

    Use stock sites like iStockphoto, Fotolia, Dollar Photo Club

  • How to Write for Social Media

    People scan; dont read word-for-word Put the important info first Use headlines and subheads Use bullets and boldface (no underline) Boldface important terms keywords Use links & images

  • Good Posting Habits

    Post updates whenever you add new blog post about app

    Post quick tips related to your industry Ask provocative/open-ended questions Share good news and

    accomplishments

    Engage others and comment

  • SENDING AMESSAGE

  • NEEDY

  • FULL OF IT

  • FIGHTER

  • UNTRUSTWORTHY

  • MANIPULATING

  • SHARING

  • ITS ALL ABOUTCONTENT

  • Advice on TweetingJust what should you say?

  • What You Can Do On Twitter?

    Limited to 140 characters You can insert links to any content Photos with helper services Audio and video also available

  • Good Posting Habits

    Post updates whenever you add new blog post

    Post quick tips related to your content Ask provocative/open-ended questions Share good news and accomplishments Include links to useful articles relevant to

    your interests

    Engage others and comment

  • Some Special Language Use hashtags # to indicate the subject of your tweet

    hashtags.org directory to tags Use @ to indicate the person you are tweeting

    @rhedpixel to talk to me Re-Tweet something you want to share

    Start tweet with RT Consider official Retweet function

  • Use Twitter to Build a Following

    Who do you want to meet? What characterizes your niche? Follow people who are in that niche Next... follow their followers

    (they will often follow you back)

  • http://twitter.com/help/verified

  • PEOPLE YOULLMEET ONLINE

  • TARGET AUDIENCE

  • THOUGHTLEADERS

  • JEDI MASTERS

  • CLOWNS

  • TROLLS

  • Crowd SourcingAn Exercise in Twitter

  • USEFUL TOOLS

  • Getting In Touchtwitter.com/rhedpixel

    facebook.com/RichHarringtonStuff

    plus.google.com/+RichardHarrington/

    linkedin.com/in/richardharrington

    RichardHarrington.com

    vimeo.com/rhedpixel

    www.pinterest.com/rhedpixel/

  • http://bit.ly/rhedpixel

  • Mastering Twitter Getting Results from 140 Characters

    Richard Harrington | RHED Pixel

    plus.google.com/+RichardHarrington

    facebook.com/RichHarringtonStu

    linkedin.com/in/richardharrington

    twitter.com/ rhedpixel