mastering visual marketing on pinterest and instagram - david christopher at the american marketing...
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Mastering Visual Marketing on Pinterest and Instagram
Mastering Visual Marketing
on Pinterest and InstagramDavid Christopher
@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
Mary MeekersInternet Trends Report
@davidmchris tailwindapp.comGlobal Photos Shared Daily (select platforms) Source: comScore Media Metrix Multi-Platform, U.S., Dec 2015
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@davidmchris tailwindapp.com
Average Interactions per Post per 1,000 FollowersSource: Track Maven, 2016
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Image - 13 millisecondsWord - 200 millisecondsProcessing:
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@davidmchris tailwindapp.com
Source: MIT Study, 2014
Thanks to Eds Toy Box
(NSFW)bit.ly/2d6Wmz0
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@davidmchris tailwindapp.com
Were gonna need bigger brains
Charismatic Brands HaveThe Brand Gap, Marty Neumeier
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@davidmchris tailwindapp.com
A Clear Competitive Stance
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A Sense of Righteousness
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And a Dedication to Aesthetics
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@davidmchris tailwindapp.com
Aesthetics is the language of feeling, and, in a society thats information rich and time-poor, people value feeling more than information.The Brand Gap, Marty Neumeier
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@davidmchris tailwindapp.com
Create an Emotional Impact
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@davidmchris tailwindapp.comCreate an Emotional Impact
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@davidmchris tailwindapp.com
The Brand Gap, Marty Neumeier
@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
The Brand Gap, Marty Neumeier
@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
The Brand Gap, Marty Neumeier
@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
Were gonna need bigger brains
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@davidmchris tailwindapp.com
13 millisecondsSource: MIT Study, 2014
Pinterest - Beginners Guide
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@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
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@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
Is Pinterest a Fit for My Business?
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@davidmchris tailwindapp.comAudience Skews: Affluent (>$75K); female; college grad
- Ecommerce- Bloggers/Media- Brands
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bit.ly/2cYGcMO
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@davidmchris tailwindapp.com
bit.ly/2cYGcMO
@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
bit.ly/2cYGcMO
@davidmchris tailwindapp.com
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Making Magic on Pinterest
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Curate
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6,400 RepinsBeautifulUsefulDistinctiveOn-BrandConsistentStrong CTAAspirationalLong ImageKeywords
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bit.ly/2cYGcMO
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@davidmchris tailwindapp.comSource: MIT Study, 2014
Average Number of Pins per Day from Tailwind Members28
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@davidmchris tailwindapp.com80% Other Peoples
20% Your Content
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@davidmchris tailwindapp.com
Source: MIT Study, 2014
2 Free Months - bit.ly/30offtw
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Pinterest Ads
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schedule.tailwindapp.com/etsy-secrets/
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schedule.tailwindapp.com/etsy-secrets/
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schedule.tailwindapp.com/etsy-secrets/
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schedule.tailwindapp.com/etsy-secrets/
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schedule.tailwindapp.com/etsy-secrets/
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@davidmchris tailwindapp.comPinterest Ad:
$0.11 per click
12.80% conversion rate
= $0.86 per download & emailschedule.tailwindapp.com/etsy-secrets/
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@davidmchris tailwindapp.comFacebook Ad:
$0.76 per click
12.80% conversion rate
= $5.93 per download & email+7xschedule.tailwindapp.com/etsy-secrets/
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@davidmchris tailwindapp.com
schedule.tailwindapp.com/etsy-secrets/
@davidmchris tailwindapp.com
@davidmchris tailwindapp.com
Pinterest captures more brand value and drives more sales to my Etsy shop than any other social media platform.
She turns to Tailwind every Sunday to schedule her Pins for the coming week.
schedule.tailwindapp.com/etsy-secrets/
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@davidmchris tailwindapp.combit.ly/30offtw
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$41,254 sales from $775 Pinterest Ad spendbit.ly/29KeYob
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Source: MIT Study, 2014
Instagram - Beginners Guide
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Choosing Hashtags
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@davidmchris tailwindapp.com#Hashtags
Use hashtag predictUse hashtags where your posts wont get buriedUse hashtags your customers engage withMaintain lists of commonly used hashtags in a note on your phoneBut customize them for each gram
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@davidmchris tailwindapp.com
The Brand Gap, Marty Neumeier
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#CakeTop Posts
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#CakeTop Posts
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#CakeTop Posts
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#CakeTop Posts
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Tailwind Hashtag Analytics - Enterprise Only
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@davidmchris tailwindapp.com
Tailwind Hashtag Analytics - Enterprise Only
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@davidmchris tailwindapp.com
Tailwind Hashtag Analytics - Enterprise Only
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Acceptable
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Despicable
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Instagram Video
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BeautifulUsefulOn-BrandConsistentStrong CTAAspirational~ Distinctive#HashtagsLink in BioRegramComment Back
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#MostLiked
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bit.ly/2c86Sp7Engagement Rate = (Likes + Comments) / Following
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This post ended up in the top 9 results for #pearls for over 36hrs and got over 800 likes. I went from 274 followers to over 500 in less than a week!Post Engagement Score 77bit.ly/2c86Sp7
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I made a commitment at the beginning of September to start posting 2-3 times a day instead of 4-5 times a week and it seems like the algorithm is favoring people who post frequently because my engagement immediately went up.bit.ly/2c86Sp7
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bit.ly/2c86Sp7
@davidmchris tailwindapp.com
@davidmchris tailwindapp.combit.ly/2c86Sp7
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Dont Be Afraid to Experiment
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Tailwind Post Inspector
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Tailwind Analytics
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Source: MIT Study, 2014
Instagram Stories
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CTAs:
Point to a PromotionLink in BioDirect Message (Stories)
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A brand is a persons gut feeling about a product, service, or company.The Brand Gap, Marty Neumeier
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@davidmchris tailwindapp.com
Create an Emotional Impact
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Questions?
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