No Ammonia • No p-Phenylenediamine (PPD) • No Gluten • Vegan

Mastey is the Best Choice for Green Focused, Environmentally Friendly,

Organic Hair Salons & Stylists around the world.

Salon Certification Program Course 1

Introduction to Program & Healthier Hair Color Advanced Gray Coverage Solutions

Advanced Formulas and Color Correction High Lift Blondes and Tint Back Brunettes

Final Projects Invitation to our Educator Training program

Presentation Attendance live or through special arrangements an online video version

Review online or through email

Quiz online

Project submit through social media & Web

Mastey will provide you with the color products needed to complete hands on projects.

Knowledge • Professionalism • Integrity

Knowledge in your market

What are customers looking for?

Organic • Green • Eco Friendly

The problem with the term “Organic Hair Color”

U.S. Organic Product Standards

100% Organic 100% Organic Ingredients

Organic 90% Organic Ingredients

Made with or Contains Organic Ingredients At least 70% Organic Ingredients

Does any hair color on the market meet this standard?

NO

If a hair color has 31 ingredients and 5 ingredients are certified organic.

Is that hair color organic?

NO

What if they even put “ORGANIC” in the name of the company?

Is that hair color organic?

NO

Are there ways to color hair with Organic Alternatives…

Henna Too Orange

Indigo Too Purple

Coffee Tones Very Limited

Tea Very Unpredictable

Problems for the professional salon Limited Tonal Values

Uncontrollable Results

Very dark and very off tone

Over time products coat the hair shaft

Give it a plastic like texture

Madelyne Salon Owner / Mastey Educator - Sweden 25+ years experience with other brands

Developed Severe Allergies to Color Tried Teas and Coffee for a few years

2011 - Found Mastey Hair Color Can color again with no health problems

Using the terms like Organic • Organic System • Certifiably Organic

when referencing hair color that is NOT ORGANIC

is confusing and deceptive to both stylists and consumers

Organic is just a buzz word to salons But Organic is a real word in the real world

What are customers really looking for?

Healthier Hair Gentler Ingredients

Better Results

What do stylists really want?

Healthier Hair Gentler Ingredients

Better Results Something that works!

Because we use it 5 to 10 times a day

Ginny Salon Owner / Mastey Educator - USA

25+ years experience with other brands Developed Severe Allergies to specific chemicals in Colors and Bleaches

Could no longer do any color

Found Mastey Hair Color now can color again with no health problems

Knowledge in your product of choice

Color Mission: Make professional hair products using the gentlest available ingredients for the health of the stylist and the client while

still producing professional results

No Ammonia No p-Phenylenediamine (PPD)

No Gluten Vegan

Antioxidant Rich Moisturizing & Repairing

No Ammonia Color available since 1982

Sold around the world

ALKALINE = AMP or MEA Suspended in SoyMinimizes Damage compared to Ammonia

Soy Solution Encapsulates the Fumes & Odor Gives you healthier color with longer lasting results

DIHYDROXYETHYL SOYAMINE DIOLEATE

CONDITIONERS

CONDITIONERS

AMP or MEA

Ammonia Color ProcessDamage during color process with Ammonia

Based Color and PPD type dyes

Mastey Color ProcessLess Damage and MEA and/or AMP and All

Oxidative Dyes

Past • Present • Future of Color

Ammonia MEA AMP / MEA

Mastey Hair Color Dye SystemAll Oxidative Dyes

No Direct Dyes or Stains No PPD

Based on multiple EU studies: pPD is 2 to 5 times worse than the

alternative toluene 2,5 diamine sulfate used in Mastey Hair Color

http://ec.europa.eu/health/scientific_committees/consumer_safety/docs/sccs_o_093.pdf

Mixed Dye SystemFade off tone

Fade at Different rates

Mastey DyesAll Oxidative

Will not fade off tone

Direct Dyes / Stains

No PPD Permanent Hair Color

PPD and Direct Dyes No PPD Oxidative Dyes

Gluten FreeRice Amino Acids

Smaller in molecular size than wheat protein Richer in vital nutrients needed to rebuild hair

Vegan Natural Moisture FactorVegetable based ingredients

Mimic natural moisture produced in Epidermis Moisturizes Hair before color so rice amino acids can repair

Vitamins & AntioxidantsPromote Longer Lasting Color & Prevent Fadage

Helps keep your hair nourished and shiny

Gentler Alkaline => Minimizes Hair Damage

No (PPD) & No Direct Dyes => Less Irritating & No Build Up

Rice Amino Acids & Vegan NMF => Moisturize & Repair Hair

Vitamins & Antioxidants => Prolongs Life & Vibrancy of Color

Hair Color is Reflective Like Virgin Hair

Learning the Language of ColorKnowing your Levels and Tones

Lets you Formulate any formula for any problem

Mastey Hair Color LevelsMastey hair color levels match virgin hair color levels

1

3

4

5

6

7

8

9

10

11

Primary Tones

Level 8 Gold(.3) = GOLD

Level 8 Gold Copper2/3(.3) = GOLD + 1/3 (.4) = Copper

Single Tone Multi Tone

Tones with Bases across the top Levels along both sides

Amplifiers are Pure Tones with no base levels Used to Counteract or Accentuate a Tone

Used to Create Custom Colors

07 37 42 44 64 66 67 33

1 to 1 mixing ratio

Processing Times

Color molecule as it process Fully processed color lasts longer

When Applied 30 minutes 45 minutes

Mastey Tri-Base Color SystemThe key to tonal control, coverage and vibrancy

Light Shades Red Shades Dark Shades

Shade Breakdown

Water Conditioners Alkaline Agent Pigment

High Lifts No Bleach

HiLift Color Instead of BleachLift varies based on clients starting level and color history

Multiple applications provide higher levels of lift Less Damage than using bleach

High Lift Formula

11 Series Shade

60 Volume

45 minutes processing

11 Series Shade

Amplifier in desired tone

60 Volume

45 minutes processing

Lift & Tone Formula

Lift will depend on color history

Counteracting yellow undertone for natural blonde high lights on lighter bases

When lifting lighter shades add 07 Blue Amplifier to cut yellow undertone in outcome

Color Formula 2 oz - 11.2 Color .25 oz - 07 Blue Amplifier 2.25 oz - 60 Volume Peroxide

Processing 15 minutes under heat 30 Minute Cool down

Total Processing Time: 45 minutes

When lifting darker shades add 37 Green Amplifier to cut red undertone in outcome

Color Formula 2 oz - 11.2 Color .25 oz - 37 Green Amplifier 2.25 oz - 60 Volume Peroxide

Processing 15 minutes under heat 30 Minute Cool down

Total Processing Time: 45 minutes

Counteracting red undertone for natural caramel high lights on darker bases

Use as a Decolorizer

Use to lift off Demi Permanent build up on ends

Vary timing and check frequently for desired lift

Add heat to get more lift

Multiple uses for high lift formulations

KrystinaVery Damaged Hair

Very Dark Roots

Needs to be a Healthy Blonde

Heavy HighlightFORMULA 12 oz - 8.23 2 oz - 20 Volume

FORMULA 22 oz - 10.2 1/8 oz - 07 2 1/8 oz 40 Volume

TONER: 3 oz 9.2 Hair Color 1 1/2 oz 10 Volume 1 1/2 oz 9.2 Instantané

FORMULA 32 oz - 11.2 1/8 oz - 07 2oz - 60 Volume

Application Time: A long time :)Processing: 45 minutes

Gray Coverage

Simple Gray Coverage Formula

Use a Double Zero Shade

Use 20 Volume

Example:

5.00 + 20 Volume

Multi Tone Gray Coverage Formula

Use a Double Zero Shade

Add a secondary tone

Use 20 Volume

Example:

5.00 + 5.34 + 20 Volume

5.00 + 4.34 + 20 VolumeEasy Coverage and Beautiful Natural looking tones

Adding 4.34 adds depth and secondary tone

The 6 P’s to Perfect Color

Proper Preparation => Use Me First

Proper Formulation => Shade and Tone Selection

Proper Application => Cross Hatch

Proper Saturation => Use enough product

Proper Timing => 45 minutes

Proper Rinsing => Emulsify color while rinsing

Proper PreparationEnsure you have a clean canvas to create

Color Safe Hair PurifierRemoves Build up and minerals without stripping color

or causing dryness or damage

Repair Extremely Damaged Hair Repair over processed and damaged hair

with Mastey Color Protection With Rice Amino Acids, Vegan Moisturizers, Certified Organic

Argan Oil and Olive Oil

Picking the Right ShadeMatching a competitor

Go 1 shade darker & match tonal value not color number Remember Mastey dyes are lighter and don’t build up or go darker

Selecting the right developerYou can mix developers for in between volumes

like 15 and 25 volumes

Clean Thin SectioningThin enough to see through

Proper SaturationUse Enough Product / Use firmer hand

Apply with Bristling Motion

Emulsify color when rinsingFinished color should be Soft, Shiny,

and Healthy Looking every single application

Advance Color FormulasUsing Oxidative Dyes & Color Instantané

Mastey Hair ColorMastey Hair Color

+ Instantané

Color Instantané sticks to oxidative dyesDouble your pigment concentration to add depth

without build up or damage

Why Use Instantané?

You can double your pigment load

Instantané can thin out your color formula for easier application

Available in 94 shades

Gentler and gives you more vibrant results than shampoo caps or pulling through.

Non Progressive Formula, so it will not darken the ends

Refreshing Faded EndsUse instead of a shampoo cap or pulling through straight color

Use remaining color in bowl and add Color Instantané to pull through

Doubling your pigment

Normal Formula

2 oz 5.34 Mastey Color

2 oz 20 Volume

Double Pigment Formula

2 oz 5.34 Mastey Color

1 oz 40 Volume

1 oz 5.34 Instantané

Demi Formula1oz Mastey Color + 2 oz Instantané + 1oz 20 Volume

Use instead of a progressive Demi-permanent

Toner Formula1oz Mastey Color + 2oz Color Instantané + 1oz 10 Volume

DownloadSalon Formulation Chart

1 Step Tint BackReplace your primary tones Select a target color

1 Step Tint BackReplace your primary tones Select a target color

BrookeSever Damage from Bleach Needs to be a Rich Chocolate

Modified Tint Back Color CorrectionFORMULA 12 oz - 4.34 Mastey Color1 oz - 4.0 Mastey Color1 oz - 4.6 Mastey Color

4 oz - 10 Volume

Application Time: A long time :)Processing: 45 minutes

Modified Tint Back Color CorrectionFORMULA 12 oz - 4.34 Mastey Color1 oz - 4.0 Mastey Color1 oz - 4.6 Mastey Color

4 oz - 10 Volume

Application Time: A long time :)Processing: 45 minutes

MorganExtremely Damage Needs to be a Vibrant Red

Creating the Little MermaidBase3.5 oz - 5.46 Mastey Color .5 oz - 64 Amplifier 1 oz - 5.46 Instantané 3 oz - 20 Volume

Application Time: A long time :)Processing: 45 minutes

Highlight1.5 oz - 7.44 Mastey Color .5 oz - 44 Amplifier 2 oz - 20 Volume

Creating the Little MermaidBase3.5 oz - 5.46 Mastey Color .5 oz - 64 Amplifier 1 oz - 5.46 Instantané 3 oz - 20 Volume

Application Time: A long time :)Processing: 45 minutes

Highlight1.5 oz - 7.44 Mastey Color .5 oz - 44 Amplifier 2 oz - 20 Volume

Knowledge • Professionalism • Integrity

Professionalism in yourself your work and your business

If your hair looks like a hot mess, why would anyone let you do their hair?

If your salon is a train wreck, why would I want to be your client?

Don’t take short cuts with your results! If the result is worth something,

it takes time & hard work to achieve it. Charge for that!

Make time for yourself and your business.

Knowledge • Professionalism • Integrity

Be True to Your Integrity What do you believe in? What do you stand for?

Make smart choices Be honest with yourself and with others

Never Stop Learning!

Halina Salon Owner / Mastey Educator - USA

40+ years experience Continues to learn new ways to better herself & her staff Just started doing platform work at trade shows last year

Constantly pushes herself to learn new trends

You are responsible for what you promise your client & what ingredients you expose yourself to

Don’t be the Snake Oil Salesman

Real People

HomeworkReview this video recording

read through and create an account at:

masteyhaircolor.com

Create a Facebook Page and Linked In Page

for yourself and your salon.

Friend: erick@mastey.com • Like: facebook.com/teinture

QuizYou will receive an email with a link to a

100 question Quiz

Please complete the quiz at least 1 week before the next class

Answers for the quiz will come from this video and the masteyhaircolor.com website.

ProjectFinished Model

Select a technique we discussed today and create a formula and finished look for your model.

Email us the colors you will need to complete the lookWe will send them free of charge along with a styling product kit

to use for your finish.

Take pictures and/or video of your finished look on your phone. We’ll send you info on how and where to post it.

Finish this program & become a Mastey Educator

Thank You For Joining UsYou will receive an email with links to all downloads

and instructions for your assignments