may you live in interesting times. munich book academy, december 2014
TRANSCRIPT
REINVENT READING
MAY YOU LIVE IN INTERESTING TIMES
The Real Beginning of the New Digital Publishing
Justo Hidalgo@justohidalgo
My 2-sided personality
Subscription Models
OpportunityChanges Challenges
Changes
This seems so far away...
8M/2B USD
Russia1%
Market size
96+M/14.2B USD
China
3.4B/27.1B USD
United States
21%
1.7M/3.7B USD
Brazil
2.5%
18M/2.5B EUR
Spain
8%
25M/9.5B EUR
Germany
10%
13M/3.1B EUR
Italy
5%
190M/3.8B EUR
France
3%
300M/3.3B GBP
United Kingdom
25%
ebook Sales / Net Sales
% shareebook trade fiction
Market size
Source: http://www.economist.com/blogs/graphicdetail/2014/10/daily-chart-4
Access Engagement Business
@justohidalgo
Why
Subscription Models
Us
A service to read and discover digital books that works on any device
reading discovery any device mobile
@justohidalgo
Pay as you go Credit-based Membership
Library Model All-You-Can-Read
Examples of Available Services
Valobox, TotalBoox 24symbols 24symbols, Amazon KOLL, Entitle, Safari
24symbols, BookBoon, KU, Oyster, Scribd, Skoobe
Business Model Pay per page/section/chapter
User subscribes, gets credits and redeems
N books per month Unlimited books per month
Settlement Model
Per page/chapter/book
Pay per book read Pay per book read / Pay per page read
Pay per book read / Pay per page read / Ads
Segment focus Textbooks, technical books, business
Trade fiction, business
Trade fiction, business, technical
Trade fiction, business
Based on my own article for the UK Society of Authors, July 2014. Not meant to be a complete listing
Options
You’re crazy, nobody’s gonna follow you, it’s never gonna work...
Product
@justohidalgo
24s or White Label
MOBILE CARRIERS
Go-To Market
24symbols.com
D2C
International Pipeline
Deployed (6)
8 Countries
2014
Spain (2011)
Mexico (2013)
Russia (2014, Beeline)
Guatemala (2014, Tigo)
Colombia (2014, Tigo)
Argentina (2014, Personal)
@justohidalgo
Publishers and distributors spread over Europe and America… continuous negotiations to increase the catalogue further.
2000+ PUBLISHERS
Publishing Content6
LANGUAGES
200,000+
BOOKS
Challenges
https://www.flickr.com/photos/ohhector/456611804/in
https://www.flickr.com/photos/64540855@N07/11824329823/in/
Shortsighted agreements today...
... future of content retail tomorrow
Opportunity
Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud
1 - Subscription services
Access Engagement Business
@justohidalgo
@justohidalgo
2 - Books on the Cloud
Source: http://www.magellanmediapartners.com/publishing-innovation/can-subscription-models-grow-market-size-the-debate-is-on/
3 - Hybrid curation
4 - Reader involvement
Source: https://www.flickr.com/photos/linkahwai/7993408431/in/
5 - Engagement Hub5 - Engagement Hub
Measure absolutely everything
- Dashboard and Analytics for Publishers
- Sales analysis and forecasts
- Product experience
- Reader behavior
- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)
Access to milions of readers worldwide -
internationalization
Extremely powerful brand recognition per region
Mobile payment - impulse purchase + critical in regions where credit card
not a valid way to purchase digital content
No cannibalization - additional and
complementary revenue channel
Potentially high revenues with no risk, led towards new markets and readers and unattached to classic retailers
Outcome
Justo HidalgoCo-founder, Business Development
[email protected] @justohidalgo
www.24symbols.com
Vielen Dank