#mdnato | modus operandi of marketing
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TIMELESS DIGITAL DESIGNS WITHOUT BOUNDS.
Modus Operandi of Marketing
Modus Operandi of Marketing
The Umbrella of Marketing
Marketing
Corporate IdentityStrategy Print MediaNetworking
Thought LeadershipGrowth Hacking
Communications CommunityTraditional Advertising
Product
Social Traditional
SEO/SEM
Online Advertising / Remarketing
Content Writing VideoBrandingExperiential
Digital
Email Mobile
Design
Product Industrial FashionGraphic WebAdvertising
Print Media Exhibit Packaging
Modus Operandi of Marketing
Definition (Merriam-Webster)
Transitive verb
: to create, fashion, execute, or construct according to plan: to have as a purpose: to devise for a specific function or end
Modus Operandi of Marketing
What is the plan?
Modus Operandi of Marketing
What is the purpose?
Modus Operandi of Marketing
What is the specific function or end?
Modus Operandi of Marketing
Marketing
Corporate Identity
Print Media
Social
Online Advertising / Remarketing
Content WritingBranding
Design
Execution
Modus Operandi of Marketing
The Three Avenues of Marketers
Modus Operandi of Marketing
The Three Avenues of Marketers
Creatives
Day Dreamers
Artists
Song Writers
Painters
Dancers
Stretching the Limits of Impossible
Daring to be Different
Modus Operandi of Marketing
The Three Avenues of Marketers
Technologists
Understands The Resource Requirements
Understands Costs
Project Managers
Leverage Marketing Technologies
Understands Technology Implementations and Integrations
Modus Operandi of Marketing
The Three Avenues of Marketers
Scientists
Analyze Data from Executed Campaigns
Knows ROI
‘Predicts’ the Future
Analyze Historical Data
Foresee the Future with Current Data
Modus Operandi of Marketing
The Three Avenues of Marketers
The Triangle
Creative
Technologist Scientist
Des
ign
Analysis
Execution
Modus Operandi of Marketing
So what?
Modus Operandi of Marketing
Design is the foundational principle of a marketing campaign
Modus Operandi of Marketing
The Value of Design
Modus Operandi of Marketing
S&P 500 Companies that invest in good designvs.
S&P 500 Companies that don’t invest in good design
Modus Operandi of Marketing
299% increase in financial and company performancevs.
75% increase in financial and company performance
Modus Operandi of Marketing
Every dollar spent on good design is 20 dollars earned.
Modus Operandi of Marketing
At the end of the day…
Modus Operandi of Marketing
Understand your target market
Modus Operandi of Marketing
Streamline Your Messaging
Modus Operandi of Marketing
Understand your time / work balance…
Modus Operandi of Marketing
Marketing isn’t easy…
Modus Operandi of Marketing
It’s a combination of Science, Business, and Creativity
Modus Operandi of Marketing
Build + Design Necessary Key Items
Modus Operandi of Marketing
Digitize It and Execute
Modus Operandi of Marketing
Design with a Purpose
