measuring social media: history & tools

Download Measuring Social Media: History & Tools

Post on 12-May-2015




3 download

Embed Size (px)


My presentation form the Canadian Marketing Assoications CMA Social event on June 13, 2012 at the Allstream Centre in Toronto, Ontario. The topic was the the history of social media marketing & measurement with a focus on some of the current tools used to help measure the success of social marketing campaigns


  • 1.Past, Present and Future:Measuring Social MediasImpact@aknecht

2. What is Social Media?@aknecht 3. MarketingWhat is Social Media? ////////@aknecht 4. MarketingWhat is Social Media? ////////@aknecht 5. @aknecht 6. Social Marketing Through the Ages Gutenbergs Printing Press (1440) Goal, make the bible accessible to all@aknecht 7. Social Marketing Through the Ages Gutenbergs Printing Press Catalyst to the French Revolution @aknecht 8. Social Media Through the Ages Sound familiar? The Arab Spring (Facebook & Twitter)@aknecht 9. Social As Marketing Tool@aknecht 10. Social As Marketing Tool@aknecht 11. Social Marketing 80 Style @aknecht 12. Social Marketing 80 Style @aknecht 13. How Big is Your Social Fire?And How Do You Measure It?@aknecht 14. Measuring Your Fire/Success Fires require 3 things to be successful Fuel Oxygen Spark/Heat How do you measure these? @aknecht 15. Measuring The Fire We can measure the elements We can measure some of its impact Is it a warm inviting fire Is it an out of control fire driving ppl away Are others keeping the fire alive@aknecht 16. Social Measurement Tools Identify appropriate measurement tools @aknecht 17. Free vs Paid Tools @aknecht 18. Most Important Tool!@aknecht 19. @aknecht 20. @aknecht 21. Fuel/Kindling Followers Fans Contacts Head Count@aknecht 22. Measuring Your Fuel Quantity: Count fans, followers, contact, etc. Some tools for specific media@aknecht 23. Measuring Your Fuel Quality Did you gather high quality fuel?@aknecht 24. Measuring Your Fuel Measure Quality with: Klout Kred PeerIndex Twitalyzer@aknecht 25. @aknecht 26. Measuring Oxygen How often are you publishing content Is your content being reviewed? Does it drive interaction/fan the flames@aknecht 27. @aknecht 28. The Heat Is the content being passed on/acted on Measure Likes/Shares Comments Retweets G+ etc @aknecht 29. Measuring Heat Is there content interaction Blog comments Shares Likes Retweets Is the fire drawing the right people in? @aknecht 30. Measuring Heat Free Tools for Measuring Heat Any URL shortner (ie @aknecht 31. Measuring Heat Crowd Booster@aknecht 32. Is It A Successful Fire? What were your goals? Has the fuel source grown? Has public perception/sentiment improved? Are calls to action taking place? Are revenues up?@aknecht 33. Measuring Success Paid Tools References/Sentiment Analysis TrackUr Radian 6 Webtrends 10 InfiniGraph (Measure your Oxygen)@aknecht 34. Measuring Success Free Tools Google Analytics (for traffic to site) Facebook Insights Twitalyzer (Impact & Clout scores) Klout@aknecht 35. TrackUR@aknecht 36. @aknecht 37. WebTrends@aknecht 38. @aknecht 39. @aknecht 40. InfiniGraph@aknecht 41. @aknecht 42. Final Thoughts Lets stop reinventing the wheel,instead learn from history to use itmore wisely! Build social campfires & not forest fires@aknecht 43. Thank You Alan Knecht type my name intoGoogle@aknecht