media plan nescafe
TRANSCRIPT
OKTOBER
NO TV PROGRAM TV STATION DURATION
PROGRAM SCHEDULE
DAY
1 FTV Sore
SCTV
120'' Sunday-Saturday2 FTV malam 120'' Sunday-Saturday3 harmoni 120'' tiap tanggal 204 insert Siang
TRANS TV
60'' Sunday-Saturday5 bioskop transtv 120'' Sunday-Saturday6 Indonesia Mencari Bakat 120'' saturday,Sunday7 Opera van java Trans 7 120'' Sunday-Saturday
Total
NOVEMBER
NO TV PROGRAM TV STATION DURATION
PROGRAM SCHEDULE
DAY
1 FTV Sore
SCTV
120'' Sunday-Saturday2 FTV malam 120'' Sunday-Saturday3 harmoni 120'' tiap tanggal 207 insert Siang
TRANS TV
60'' Sunday-Saturday8 bioskop transtv 120'' Sunday-Saturday9 Indonesia Mencari Bakat 120'' saturday,Sunday
14 Opera van java Trans 7 120'' Sunday-SaturdayTotal
DESEMBER
NO TV PROGRAM TV STATION DURATION
PROGRAM SCHEDULE
DAY
4 FTV Sore
SCTV
120'' Sunday-Saturday5 FTV malam 120'' Sunday-Saturday6 harmoni 120'' tiap tanggal 207 insert Siang
TRANS TV
60'' Sunday-Saturday8 bioskop transtv 120'' Sunday-Saturday9 Indonesia Mencari Bakat 120'' saturday,Sunday
14 Opera van java Trans 7 120'' Sunday-SaturdayTotal
PROGRAM SCHEDULE
TVR RATE CARD SHARE 000's FREQ.
I II
TIMEF S S M T W
1 2 3 4 5 6
15.00-17.00 14,000,000 5 1
23.00-01.00 17,000,000 15 1 2
22.00-24.00 20,000,000 4
11.00-12.00 12,000,000 15 1 1 1
21.00-23.00 20,000,000 24 2 2 2
20.00-22.00 20,000,000 10 2
20.00-21.00 32,000,000 8 1
Total
PROGRAM SCHEDULE
TVR RATE CARD SHARE 000's FREQ.
I II
TIMEM T W T F S
1 2 3 4 5 6
15.00-17.00 14,000,000 4 1
23.00-01.00 17,000,000 12 1 2
22.00-24.00 20,000,000 4
11.00-12.00 12,000,000 15 1 1 1
21.00-23.00 20,000,000 24 2 2
20.00-22.00 20,000,000 8 2
20.00-21.00 32,000,000 9 1 1
Total
PROGRAM SCHEDULE
TVR RATE CARD SHARE 000's FREQ.
I II
TIMEW T F S S M
1 2 3 4 5 6
15.00-17.00 14,000,000 5 1
23.00-01.00 17,000,000 15 1 2
20,000,000 4
11.00-12.00 12,000,000 15 1 1 1
21.00-23.00 20,000,000 24 2 2 2
20.00-22.00 20,000,000 10 2
20.00-21.00 32,000,000 8 1
Total
II III IV V
T F S S M T W T F S S M T W T F S S M T W T F S
7 8 9 10 11 S 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 1 1 1
1 2 1 2 1 2 1 2
4
1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2
2 2 2 2
1 1 1 1 1 1 1
Total
II III IV V
S M T W T F S S M T W T F S S M T W T F S S M T
7 8 9 10 11 S 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 1 1
1 2 1 2 1 2
4
1 1 1 1 1 1 1 1 1 1 1 12 2 2 2 2 2 2 2 2 2
2 2 2
1 1 1 1 1 1 1Total
II III IV V VI
T W T F S S M T W T F S S M T W T F S S M T W T
7 8 9 10 11 S 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 1 1 1
1 2 1 2 1 2 1 2
4
1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2
2 2 2 2
1 1 1 1 1 1 1
Total
V
GRPS GROSS COSTDISCOUNT
PRICE AFTER DISCS
31 % Rp
70,000,000 70,000,000
255,000,000 255,000,000
80,000,000 80,000,000
180,000,000 180,000,000
2 480,000,000 480,000,000
200,000,000 200,000,000
256,000,000 256,000,000
Total 1,521,000,000 - - 1,521,000,000
V
GRPS GROSS COSTDISCOUNT
PRICE AFTER DISC
% Rp
70,000,000 70,000,000
204,000,000 204,000,000
s 80,000,000 80,000,000
180,000,000 180,000,000
480,000,000 480,000,000
160,000,000 160,000,000
288,000,000 288,000,000
Total 1,462,000,000 - - 1,462,000,000
VI
GRPS GROSS COSTDISCOUNT
PRICE AFTER DISCF
31 % Rp
70,000,000 70,000,000
255,000,000 255,000,000
80,000,000 80,000,000
180,000,000 180,000,000
2 480,000,000 480,000,000
200,000,000 200,000,000
256,000,000 256,000,000
Total 1,521,000,000 - - 1,521,000,000
TAX NETT COST
10%
7,000,000 Rp77,000,000.00
25,500,000 Rp280,500,000.00
8,000,000 Rp88,000,000.00
18,000,000 Rp198,000,000.00
48,000,000 Rp528,000,000.00
20,000,000 Rp220,000,000.00
25,600,000 Rp281,600,000.00
152,100,000 Rp1,673,100,000.00 1,673,100,000
TAX NETT COST
10%
7,000,000 Rp77,000,000.00
20,400,000 Rp224,400,000.00
8,000,000 Rp88,000,000.00
18,000,000 Rp198,000,000.00
48,000,000 Rp528,000,000.00
16,000,000 Rp176,000,000.00
28,800,000 Rp316,800,000.00
146,200,000 Rp1,608,200,000.00 1,608,200,000
TAX NETT COST
10%
7,000,000 Rp77,000,000.00
25,500,000 Rp280,500,000.00
8,000,000 Rp88,000,000.00
18,000,000 Rp198,000,000.00
48,000,000 Rp528,000,000.00
20,000,000 Rp220,000,000.00
25,600,000 Rp281,600,000.00
152,100,000 Rp1,673,100,000.00 1,673,100,000
TOTAL TVC Rp4,954,400,000.00
No Majalah Jenis Iklan Ukuran
No Majalah Jenis Iklan Ukuran
2 cosmogirl sebulan 1 kali display full page3 FHM sebulan 1 kali display full page4 Rolling Stone sebulan 1 kali display full page
TOTAL
Jenis Majalah
Dimensi (Mmk)
Jenis Majalah
Dimensi (Mmk)
Halaman BW/FC Harga
Frekuensi per BulanJuni Juli
I II III IV I
Halaman Harga Freq Gross CostOKT NOV DES
I II III
Inside front cover FC 17500000 1 1 1 3 Rp17,500,000.00Inside front cover FC 29074500 1 1 1 3 Rp87,223,500.00Inside front cover FC 27500000 1 1 1 3 Rp82,500,000.00
TOTAL
BW/FC
Frekuensi / Bulan
Frekuensi per BulanJuli Agustus
II III IV I II III IV V
Pajak 10 % disc
Rp1,750,000.00 Rp19,250,000.00Rp8,722,350.00 Rp95,945,850.00Rp8,250,000.00 Rp90,750,000.00
TOTAL Rp205,945,850.00
Total Pemasangan Iklan
Gross Cost Pajak 10 %Total
Frekuensi
Total Pemasangan
Iklan
JAKARTA
NO STATION PROGRAMSCHEDULE
TYPE RATE CARDDAY TIME
1 Prambors randomsenin- jumat prime time Spot Rp145,000.00senin- jumat prime time Adlibs Rp165,000.00
2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00
3 Trax randomsenin- jumat prime time Spot 30'' Rp245,000.00senin- jumat prime time Adlibs non quiz Rp250,000.00
3 I radio randomsenin- jumat prime time Spot 30'' Rp250,000.00senin- jumat prime time Adlibs Rp325,000.00
TOTAL
BANDUNG
NO STATION PROGRAMSCHEDULE
TYPE RATE CARDDAY TIME
1 Prambors randomsenin- jumat prime time Spot Rp145,000.00senin- jumat prime time Adlibs Rp165,000.00
2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00
3 I radio randomsenin- jumat prime time Spot 30'' Rp250,000.00senin- jumat prime time Adlibs Rp325,000.00
TOTAL
YOGYAKARTA
NO STATION PROGRAMSCHEDULE
TYPE RATE CARDDAY TIME
1 Prambors randomsenin- jumat prime time Spot Rp145,000.00senin- jumat prime time Adlibs Rp165,000.00
2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00
2 I radio randomsenin- jumat prime time Spot 30'' Rp250,000.00senin- jumat prime time Adlibs Rp325,000.00
TOTAL
SURABAYA
NO STATION PROGRAMSCHEDULE
TYPE RATE CARDDAY TIME
1 Prambors randomsenin- jumat prime time Spot Rp145,000.00
1 Prambors randomsenin- jumat prime time Adlibs Rp165,000.00
2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00
SEMARANG
NO STATION PROGRAMSCHEDULE
TYPE RATE CARDDAY TIME
1 Prambors randomsenin- jumat prime time Spot Rp145,000.00senin- jumat prime time Adlibs Rp165,000.00
2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00
2 trax randomsenin-jumat prime time spot30" Rp75,000.00senin-jumat prime time Adlibs Rp80,000.00
TOTAL
waktu tayang freq GROSS COSTDISC
PAJAK 10%% Rp
1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.001 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.001 bulan sebelum event 44 Rp10,780,000.00 Rp1,078,000.001 bulan sebelum event 44 Rp11,000,000.00 Rp1,100,000.001 bulan sebelum event 44 Rp11,000,000.00 Rp1,100,000.001 bulan sebelum event 44 Rp14,300,000.00 Rp1,430,000.00
TOTAL
waktu tayang freq GROSS COSTDISC
PAJAK 10%% Rp
1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.001 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.001 bulan sebelum event 44 Rp11,000,000.00 Rp1,100,000.001 bulan sebelum event 44 Rp14,300,000.00 Rp1,430,000.00
TOTAL
waktu tayang freq GROSS COSTDISC
PAJAK 10%% Rp
1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.001 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.001 bulan sebelum event 44 Rp11,000,000.00 Rp1,100,000.001 bulan sebelum event 44 Rp14,300,000.00 Rp1,430,000.00
TOTAL
waktu tayang freq GROSS COSTDISC
PAJAK 10%% Rp
1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.00
1 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.00
waktu tayang freq GROSS COSTDISC
PAJAK 10%% Rp
1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.001 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.001 bulan sebelum event 20 Rp1,500,000.00 Rp150,000.001 bulan sebelum event 20 Rp1,600,000.00 Rp160,000.00
TOTAL
NETT COST
Rp7,018,000.00Rp7,986,000.00
Rp25,894,000.00Rp53,240,000.00Rp11,858,000.00Rp12,100,000.00Rp12,100,000.00Rp15,730,000.00Rp94,138,000.00
NETT COST
Rp7,018,000.00Rp7,986,000.00
Rp25,894,000.00Rp53,240,000.00Rp12,100,000.00Rp15,730,000.00Rp94,138,000.00
NETT COST
Rp7,018,000.00Rp7,986,000.00 TOTAL IKLAN RADIO
Rp25,894,000.00 Rp494,912,000.00Rp53,240,000.00Rp12,100,000.00Rp15,730,000.00
Rp121,968,000.00
NETT COST
Rp7,018,000.00
Rp7,986,000.00Rp25,894,000.00Rp53,240,000.00Rp94,138,000.00
NETT COST
Rp7,018,000.00Rp7,986,000.00
Rp25,894,000.00Rp53,240,000.00Rp1,650,000.00Rp1,760,000.00
Rp90,530,000.00
No tabloid Ukuran BW/FC Harga/mmk
1 bola 2kali semindisplay full page page 4 FC 36000 600
Jenis Majalah
Jenis Iklan
Halaman
Dimensi (Mmk)
Frekuensi per BulanOKTOBER NOVEMBER
S M S S M S S M S S M S S M S S M S S M S S
21600000 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
harga total
Frekuensi per BulanNOVEMBER DESEMBER
M S S M S S M S S M S S M S S M S
1 1 1 1 1 1 1 1 1 1 1 1 32
Total Frekuen
si
Gross Cost Disc 25% Pajak 10 %
Rp691,200,000.00 Rp172,800,000.00 Rp69,120,000.00
Rp587,520,000.00
Total Pemasangan Iklan
No BW/FC HargaOKTOBER
1 2 3
J S M1 tempo harian display 540 FC 35000 12 kompas harian display 80X30 325000
TOTAL
Surat Kabar
Jenis surat kabar
Jenis Iklan
Ukuran (mm)
Halaman
OKTOBER4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
S S R K J S M S S R K J S M S S R K1 1 1 1 1 1 1 11 1 1
TOTAL
OKTOBER NOVEMBER22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8
J S M S S R K J S M S S R K J S M S1 1 1 1 1 1
1 1
TOTAL
NOVEMBER9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
S R K J S M S S R K J S M S S R K J1 1 1 1 1 1 1 11 1 1
TOTAL
NOVEMBER DESEMBER27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14
S M S S R K J S M S S R K J S M S S1 1 1 1 1 1 1 1
1 1 1
TOTAL
DESEMBER15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
R K J S M S S R K J S M S S R K1 1 1 1 1 1 1 38
1 1 13
TOTAL
Total Frekuen
si
Gross Cost Pajak 10 % Total Pemasangan Iklan
Rp1,330,000.00 Rp133,000.00 Rp1,463,000.00Rp4,225,000.00 Rp422,500.00 Rp4,647,500.00
TOTAL Rp6,110,500.00
NO SITUS TYPE SEGMENT letak
1 detik.com banner detikhot premium bottom5 21cineplex banner 468X60 top6 kaskus banner home page hot feature
Sponsorship & brand community Hot Thread Sponsorbanner (all forum) Leader Board
TOTAL
PERIODE FREQ rate periodeOKT NOV DES
30 31 30 91 Rp400,000.00 day1 1 1 3 Rp20,000,000.00 monthly1 1 1 3 Rp260,000,000.00 month
30 31 30 91 Rp15,000,000.00 day1 1 1 3 Rp160,000,000.00 month
TOTAL
COST
Rp36,400,000.00Rp60,000,000.00
Rp780,000,000.00Rp1,365,000,000.00
Rp480,000,000.00
Rp2,721,400,000.00
PEMASANGAN BILLBOARD UNTUK NESCAFE
No Kota
1. JAKARTA
2. BANDUNG
3. JOGJAKARTA
4. SEMARANG
5. SURABAYA
TOTAL
PEMASANGAN BILLBOARD UNTUK NESCAFE
Lokasi Ukuran
Jl. Jend.Sudirman (Pintu gerbang Selatan Senayan), Jakarta Pusat 4M X 6MJl. Kemang (Sabero), Jakarta Selatan 7M X 6.5M
Jl. Hayam Wuruk (Kota menuju Harmoni), Jakarta Pusat 8M X 4MJl. Gatot Subroto, Jakarta Selatan 10M X 20M
Jl. Fatmawati Raya (Lampu Merah Simpang 4), Jakarta Selatan 10M X 20MSisi Tol Kebun Jeruk (Km.5.425).Jakarta Barat 5M X 10M
Kawasan SCBD Lot 11, Jakarta Pusat 5M X 10MJl. Margonda Raya, Depok 5M X 10M
Pintu Keluar Tol Jati Asih Pondok Gede Bekasi 4M X 8M
Jl. Dago, Bandung 8M X 4MJl. Braga (Suniaraja), Bandung 5M X 10M
Jl.Setiabudi (Depan Mc Donald), Bandung 5M X 10M
Jl. P Senopati (Perempatan Gondomanan), Yogyakarta 4M X 8MJl. Prof H Yohannes (Simpang 4 UGM POM bensin Samirono), Yogyakarta 4M X 6M
Jl. Raya Siliwangi (Depan PLN Hydro), Semarang 5M X 10MPamularsih (Dekat Wisma Samphookong), Semarang 12M X 6M
Perempatan KertaJaya-Menur, Kerta Indah (Dekat TB Gramedia), Surabaya 5M X 10MJl. Pasar Kembang 130A, Surabaya 5M X 10M
TOTAL
Posisi Harga ( Per 2 Bulan)
VERTIKAL Rp 54,000,000 HORIZONTAL Rp 40,000,000
VERTIKAL Rp 70,000,000 VERTIKAL Rp 232,000,000 VERTIKAL Rp 200,000,000
HORIZONTAL Rp 140,000,000 VERTIKAL Rp 140,000,000 VERTIKAL Rp 140,000,000 VERTIKAL Rp 60,000,000
VERTIKAL Rp 37,000,000 VERTIKAL Rp 54,000,000 VERTIKAL Rp 54,000,000
VERTIKAL Rp 28,000,000 VERTIKAL Rp 16,000,000
VERTIKAL Rp 42,000,000 HORIZONTAL Rp 46,000,000
VERTIKAL Rp 42,000,000 VERTIKAL Rp 46,000,000
Rp 1,441,000,000