media plan nescafe

37
OKTOBER NO TV PROGRAM TV STATION DURATION 1 FTV Sore SCTV 120'' 2 FTV malam 120'' 3 harmoni 120'' 4 insert Siang TRANS TV 60'' 5 bioskop transtv 120'' 6 Indonesia Mencari Bakat 120'' 7 Opera van java Trans 7 120'' NOVEMBER NO TV PROGRAM TV STATION DURATION 1 FTV Sore SCTV 120'' 2 FTV malam 120'' 3 harmoni 120'' 7 insert Siang TRANS TV 60'' 8 bioskop transtv 120'' 9 Indonesia Mencari Bakat 120'' 14 Opera van java Trans 7 120'' DESEMBER NO TV PROGRAM TV STATION DURATION 4 FTV Sore SCTV 120'' 5 FTV malam 120'' 6 harmoni 120'' 7 insert Siang TRANS TV 60'' 8 bioskop transtv 120'' 9 Indonesia Mencari Bakat 120'' 14 Opera van java Trans 7 120''

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Page 1: Media Plan Nescafe

OKTOBER

NO TV PROGRAM TV STATION DURATION

PROGRAM SCHEDULE

DAY

1 FTV Sore

SCTV

120'' Sunday-Saturday2 FTV malam 120'' Sunday-Saturday3 harmoni 120'' tiap tanggal 204 insert Siang

TRANS TV

60'' Sunday-Saturday5 bioskop transtv 120'' Sunday-Saturday6 Indonesia Mencari Bakat 120'' saturday,Sunday7 Opera van java Trans 7 120'' Sunday-Saturday

Total

NOVEMBER

NO TV PROGRAM TV STATION DURATION

PROGRAM SCHEDULE

DAY

1 FTV Sore

SCTV

120'' Sunday-Saturday2 FTV malam 120'' Sunday-Saturday3 harmoni 120'' tiap tanggal 207 insert Siang

TRANS TV

60'' Sunday-Saturday8 bioskop transtv 120'' Sunday-Saturday9 Indonesia Mencari Bakat 120'' saturday,Sunday

14 Opera van java Trans 7 120'' Sunday-SaturdayTotal

DESEMBER

NO TV PROGRAM TV STATION DURATION

PROGRAM SCHEDULE

DAY

4 FTV Sore

SCTV

120'' Sunday-Saturday5 FTV malam 120'' Sunday-Saturday6 harmoni 120'' tiap tanggal 207 insert Siang

TRANS TV

60'' Sunday-Saturday8 bioskop transtv 120'' Sunday-Saturday9 Indonesia Mencari Bakat 120'' saturday,Sunday

14 Opera van java Trans 7 120'' Sunday-SaturdayTotal

Page 2: Media Plan Nescafe

PROGRAM SCHEDULE

TVR RATE CARD SHARE 000's FREQ.

I II

TIMEF S S M T W

1 2 3 4 5 6

15.00-17.00 14,000,000 5 1

23.00-01.00 17,000,000 15 1 2

22.00-24.00 20,000,000 4

11.00-12.00 12,000,000 15 1 1 1

21.00-23.00 20,000,000 24 2 2 2

20.00-22.00 20,000,000 10 2

20.00-21.00 32,000,000 8 1

Total

PROGRAM SCHEDULE

TVR RATE CARD SHARE 000's FREQ.

I II

TIMEM T W T F S

1 2 3 4 5 6

15.00-17.00 14,000,000 4 1

23.00-01.00 17,000,000 12 1 2

22.00-24.00 20,000,000 4

11.00-12.00 12,000,000 15 1 1 1

21.00-23.00 20,000,000 24 2 2

20.00-22.00 20,000,000 8 2

20.00-21.00 32,000,000 9 1 1

Total

PROGRAM SCHEDULE

TVR RATE CARD SHARE 000's FREQ.

I II

TIMEW T F S S M

1 2 3 4 5 6

15.00-17.00 14,000,000 5 1

23.00-01.00 17,000,000 15 1 2

20,000,000 4

11.00-12.00 12,000,000 15 1 1 1

21.00-23.00 20,000,000 24 2 2 2

20.00-22.00 20,000,000 10 2

20.00-21.00 32,000,000 8 1

Total

Page 3: Media Plan Nescafe

II III IV V

T F S S M T W T F S S M T W T F S S M T W T F S

7 8 9 10 11 S 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

1 1 1 1

1 2 1 2 1 2 1 2

4

1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2

2 2 2 2

1 1 1 1 1 1 1

Total

II III IV V

S M T W T F S S M T W T F S S M T W T F S S M T

7 8 9 10 11 S 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

1 1 1

1 2 1 2 1 2

4

1 1 1 1 1 1 1 1 1 1 1 12 2 2 2 2 2 2 2 2 2

2 2 2

1 1 1 1 1 1 1Total

II III IV V VI

T W T F S S M T W T F S S M T W T F S S M T W T

7 8 9 10 11 S 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

1 1 1 1

1 2 1 2 1 2 1 2

4

1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2

2 2 2 2

1 1 1 1 1 1 1

Total

Page 4: Media Plan Nescafe

V

GRPS GROSS COSTDISCOUNT

PRICE AFTER DISCS

31 % Rp

70,000,000 70,000,000

255,000,000 255,000,000

80,000,000 80,000,000

180,000,000 180,000,000

2 480,000,000 480,000,000

200,000,000 200,000,000

256,000,000 256,000,000

Total 1,521,000,000 - - 1,521,000,000

V

GRPS GROSS COSTDISCOUNT

PRICE AFTER DISC

% Rp

70,000,000 70,000,000

204,000,000 204,000,000

s 80,000,000 80,000,000

180,000,000 180,000,000

480,000,000 480,000,000

160,000,000 160,000,000

288,000,000 288,000,000

Total 1,462,000,000 - - 1,462,000,000

VI

GRPS GROSS COSTDISCOUNT

PRICE AFTER DISCF

31 % Rp

70,000,000 70,000,000

255,000,000 255,000,000

80,000,000 80,000,000

180,000,000 180,000,000

2 480,000,000 480,000,000

200,000,000 200,000,000

256,000,000 256,000,000

Total 1,521,000,000 - - 1,521,000,000

Page 5: Media Plan Nescafe

TAX NETT COST

10%

7,000,000 Rp77,000,000.00

25,500,000 Rp280,500,000.00

8,000,000 Rp88,000,000.00

18,000,000 Rp198,000,000.00

48,000,000 Rp528,000,000.00

20,000,000 Rp220,000,000.00

25,600,000 Rp281,600,000.00

152,100,000 Rp1,673,100,000.00 1,673,100,000

TAX NETT COST

10%

7,000,000 Rp77,000,000.00

20,400,000 Rp224,400,000.00

8,000,000 Rp88,000,000.00

18,000,000 Rp198,000,000.00

48,000,000 Rp528,000,000.00

16,000,000 Rp176,000,000.00

28,800,000 Rp316,800,000.00

146,200,000 Rp1,608,200,000.00 1,608,200,000

TAX NETT COST

10%

7,000,000 Rp77,000,000.00

25,500,000 Rp280,500,000.00

8,000,000 Rp88,000,000.00

18,000,000 Rp198,000,000.00

48,000,000 Rp528,000,000.00

20,000,000 Rp220,000,000.00

25,600,000 Rp281,600,000.00

152,100,000 Rp1,673,100,000.00 1,673,100,000

TOTAL TVC Rp4,954,400,000.00

Page 6: Media Plan Nescafe

No Majalah Jenis Iklan Ukuran

No Majalah Jenis Iklan Ukuran

2 cosmogirl sebulan 1 kali display full page3 FHM sebulan 1 kali display full page4 Rolling Stone sebulan 1 kali display full page

TOTAL

Jenis Majalah

Dimensi (Mmk)

Jenis Majalah

Dimensi (Mmk)

Page 7: Media Plan Nescafe

Halaman BW/FC Harga

Frekuensi per BulanJuni Juli

I II III IV I

Halaman Harga Freq Gross CostOKT NOV DES

I II III

Inside front cover FC 17500000 1 1 1 3 Rp17,500,000.00Inside front cover FC 29074500 1 1 1 3 Rp87,223,500.00Inside front cover FC 27500000 1 1 1 3 Rp82,500,000.00

TOTAL

BW/FC

Frekuensi / Bulan

Page 8: Media Plan Nescafe

Frekuensi per BulanJuli Agustus

II III IV I II III IV V

Pajak 10 % disc

Rp1,750,000.00 Rp19,250,000.00Rp8,722,350.00 Rp95,945,850.00Rp8,250,000.00 Rp90,750,000.00

TOTAL Rp205,945,850.00

Total Pemasangan Iklan

Page 9: Media Plan Nescafe

Gross Cost Pajak 10 %Total

Frekuensi

Total Pemasangan

Iklan

Page 10: Media Plan Nescafe

JAKARTA

NO STATION PROGRAMSCHEDULE

TYPE RATE CARDDAY TIME

1 Prambors randomsenin- jumat prime time Spot Rp145,000.00senin- jumat prime time Adlibs Rp165,000.00

2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00

3 Trax randomsenin- jumat prime time Spot 30'' Rp245,000.00senin- jumat prime time Adlibs non quiz Rp250,000.00

3 I radio randomsenin- jumat prime time Spot 30'' Rp250,000.00senin- jumat prime time Adlibs Rp325,000.00

TOTAL

BANDUNG

NO STATION PROGRAMSCHEDULE

TYPE RATE CARDDAY TIME

1 Prambors randomsenin- jumat prime time Spot Rp145,000.00senin- jumat prime time Adlibs Rp165,000.00

2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00

3 I radio randomsenin- jumat prime time Spot 30'' Rp250,000.00senin- jumat prime time Adlibs Rp325,000.00

TOTAL

YOGYAKARTA

NO STATION PROGRAMSCHEDULE

TYPE RATE CARDDAY TIME

1 Prambors randomsenin- jumat prime time Spot Rp145,000.00senin- jumat prime time Adlibs Rp165,000.00

2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00

2 I radio randomsenin- jumat prime time Spot 30'' Rp250,000.00senin- jumat prime time Adlibs Rp325,000.00

TOTAL

SURABAYA

NO STATION PROGRAMSCHEDULE

TYPE RATE CARDDAY TIME

1 Prambors randomsenin- jumat prime time Spot Rp145,000.00

Page 11: Media Plan Nescafe

1 Prambors randomsenin- jumat prime time Adlibs Rp165,000.00

2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00

SEMARANG

NO STATION PROGRAMSCHEDULE

TYPE RATE CARDDAY TIME

1 Prambors randomsenin- jumat prime time Spot Rp145,000.00senin- jumat prime time Adlibs Rp165,000.00

2 Hard Rock randomsenin- jumat prime time Spot 30'' Rp535,000.00senin- jumat prime time Adlibs non quiz Rp1,100,000.00

2 trax randomsenin-jumat prime time spot30" Rp75,000.00senin-jumat prime time Adlibs Rp80,000.00

TOTAL

Page 12: Media Plan Nescafe

waktu tayang freq GROSS COSTDISC

PAJAK 10%% Rp

1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.001 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.001 bulan sebelum event 44 Rp10,780,000.00 Rp1,078,000.001 bulan sebelum event 44 Rp11,000,000.00 Rp1,100,000.001 bulan sebelum event 44 Rp11,000,000.00 Rp1,100,000.001 bulan sebelum event 44 Rp14,300,000.00 Rp1,430,000.00

TOTAL

waktu tayang freq GROSS COSTDISC

PAJAK 10%% Rp

1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.001 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.001 bulan sebelum event 44 Rp11,000,000.00 Rp1,100,000.001 bulan sebelum event 44 Rp14,300,000.00 Rp1,430,000.00

TOTAL

waktu tayang freq GROSS COSTDISC

PAJAK 10%% Rp

1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.001 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.001 bulan sebelum event 44 Rp11,000,000.00 Rp1,100,000.001 bulan sebelum event 44 Rp14,300,000.00 Rp1,430,000.00

TOTAL

waktu tayang freq GROSS COSTDISC

PAJAK 10%% Rp

1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.00

Page 13: Media Plan Nescafe

1 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.00

waktu tayang freq GROSS COSTDISC

PAJAK 10%% Rp

1 bulan sebelum event 44 Rp6,380,000.00 Rp638,000.001 bulan sebelum event 44 Rp7,260,000.00 Rp726,000.001 bulan sebelum event 44 Rp23,540,000.00 Rp2,354,000.001 bulan sebelum event 44 Rp48,400,000.00 Rp4,840,000.001 bulan sebelum event 20 Rp1,500,000.00 Rp150,000.001 bulan sebelum event 20 Rp1,600,000.00 Rp160,000.00

TOTAL

Page 14: Media Plan Nescafe

NETT COST

Rp7,018,000.00Rp7,986,000.00

Rp25,894,000.00Rp53,240,000.00Rp11,858,000.00Rp12,100,000.00Rp12,100,000.00Rp15,730,000.00Rp94,138,000.00

NETT COST

Rp7,018,000.00Rp7,986,000.00

Rp25,894,000.00Rp53,240,000.00Rp12,100,000.00Rp15,730,000.00Rp94,138,000.00

NETT COST

Rp7,018,000.00Rp7,986,000.00 TOTAL IKLAN RADIO

Rp25,894,000.00 Rp494,912,000.00Rp53,240,000.00Rp12,100,000.00Rp15,730,000.00

Rp121,968,000.00

NETT COST

Rp7,018,000.00

Page 15: Media Plan Nescafe

Rp7,986,000.00Rp25,894,000.00Rp53,240,000.00Rp94,138,000.00

NETT COST

Rp7,018,000.00Rp7,986,000.00

Rp25,894,000.00Rp53,240,000.00Rp1,650,000.00Rp1,760,000.00

Rp90,530,000.00

Page 16: Media Plan Nescafe

No tabloid Ukuran BW/FC Harga/mmk

1 bola 2kali semindisplay full page page 4 FC 36000 600

Jenis Majalah

Jenis Iklan

Halaman

Dimensi (Mmk)

Page 17: Media Plan Nescafe

Frekuensi per BulanOKTOBER NOVEMBER

S M S S M S S M S S M S S M S S M S S M S S

21600000 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

harga total

Page 18: Media Plan Nescafe

Frekuensi per BulanNOVEMBER DESEMBER

M S S M S S M S S M S S M S S M S

1 1 1 1 1 1 1 1 1 1 1 1 32

Total Frekuen

si

Page 19: Media Plan Nescafe

Gross Cost Disc 25% Pajak 10 %

Rp691,200,000.00 Rp172,800,000.00 Rp69,120,000.00

Page 20: Media Plan Nescafe

Rp587,520,000.00

Total Pemasangan Iklan

Page 21: Media Plan Nescafe

No BW/FC HargaOKTOBER

1 2 3

J S M1 tempo harian display 540 FC 35000 12 kompas harian display 80X30 325000

TOTAL

Surat Kabar

Jenis surat kabar

Jenis Iklan

Ukuran (mm)

Halaman

Page 22: Media Plan Nescafe

OKTOBER4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

S S R K J S M S S R K J S M S S R K1 1 1 1 1 1 1 11 1 1

TOTAL

Page 23: Media Plan Nescafe

OKTOBER NOVEMBER22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8

J S M S S R K J S M S S R K J S M S1 1 1 1 1 1

1 1

TOTAL

Page 24: Media Plan Nescafe

NOVEMBER9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

S R K J S M S S R K J S M S S R K J1 1 1 1 1 1 1 11 1 1

TOTAL

Page 25: Media Plan Nescafe

NOVEMBER DESEMBER27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14

S M S S R K J S M S S R K J S M S S1 1 1 1 1 1 1 1

1 1 1

TOTAL

Page 26: Media Plan Nescafe

DESEMBER15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

R K J S M S S R K J S M S S R K1 1 1 1 1 1 1 38

1 1 13

TOTAL

Total Frekuen

si

Page 27: Media Plan Nescafe

Gross Cost Pajak 10 % Total Pemasangan Iklan

Rp1,330,000.00 Rp133,000.00 Rp1,463,000.00Rp4,225,000.00 Rp422,500.00 Rp4,647,500.00

TOTAL Rp6,110,500.00

Page 28: Media Plan Nescafe

NO SITUS TYPE SEGMENT letak

1 detik.com banner detikhot premium bottom5 21cineplex banner 468X60 top6 kaskus banner home page hot feature

Sponsorship & brand community Hot Thread Sponsorbanner (all forum) Leader Board

TOTAL

Page 29: Media Plan Nescafe

PERIODE FREQ rate periodeOKT NOV DES

30 31 30 91 Rp400,000.00 day1 1 1 3 Rp20,000,000.00 monthly1 1 1 3 Rp260,000,000.00 month

30 31 30 91 Rp15,000,000.00 day1 1 1 3 Rp160,000,000.00 month

TOTAL

Page 30: Media Plan Nescafe

COST

Rp36,400,000.00Rp60,000,000.00

Rp780,000,000.00Rp1,365,000,000.00

Rp480,000,000.00

Rp2,721,400,000.00

Page 31: Media Plan Nescafe

PEMASANGAN BILLBOARD UNTUK NESCAFE

No Kota

1. JAKARTA

2. BANDUNG

3. JOGJAKARTA

4. SEMARANG

5. SURABAYA

TOTAL

Page 32: Media Plan Nescafe

PEMASANGAN BILLBOARD UNTUK NESCAFE

Lokasi Ukuran

Jl. Jend.Sudirman (Pintu gerbang Selatan Senayan), Jakarta Pusat 4M X 6MJl. Kemang (Sabero), Jakarta Selatan 7M X 6.5M

Jl. Hayam Wuruk (Kota menuju Harmoni), Jakarta Pusat 8M X 4MJl. Gatot Subroto, Jakarta Selatan 10M X 20M

Jl. Fatmawati Raya (Lampu Merah Simpang 4), Jakarta Selatan 10M X 20MSisi Tol Kebun Jeruk (Km.5.425).Jakarta Barat 5M X 10M

Kawasan SCBD Lot 11, Jakarta Pusat 5M X 10MJl. Margonda Raya, Depok 5M X 10M

Pintu Keluar Tol Jati Asih Pondok Gede Bekasi 4M X 8M

Jl. Dago, Bandung 8M X 4MJl. Braga (Suniaraja), Bandung 5M X 10M

Jl.Setiabudi (Depan Mc Donald), Bandung 5M X 10M

Jl. P Senopati (Perempatan Gondomanan), Yogyakarta 4M X 8MJl. Prof H Yohannes (Simpang 4 UGM POM bensin Samirono), Yogyakarta 4M X 6M

Jl. Raya Siliwangi (Depan PLN Hydro), Semarang 5M X 10MPamularsih (Dekat Wisma Samphookong), Semarang 12M X 6M

Perempatan KertaJaya-Menur, Kerta Indah (Dekat TB Gramedia), Surabaya 5M X 10MJl. Pasar Kembang 130A, Surabaya 5M X 10M

TOTAL

Page 33: Media Plan Nescafe

Posisi Harga ( Per 2 Bulan)

VERTIKAL Rp 54,000,000 HORIZONTAL Rp 40,000,000

VERTIKAL Rp 70,000,000 VERTIKAL Rp 232,000,000 VERTIKAL Rp 200,000,000

HORIZONTAL Rp 140,000,000 VERTIKAL Rp 140,000,000 VERTIKAL Rp 140,000,000 VERTIKAL Rp 60,000,000

VERTIKAL Rp 37,000,000 VERTIKAL Rp 54,000,000 VERTIKAL Rp 54,000,000

VERTIKAL Rp 28,000,000 VERTIKAL Rp 16,000,000

VERTIKAL Rp 42,000,000 HORIZONTAL Rp 46,000,000

VERTIKAL Rp 42,000,000 VERTIKAL Rp 46,000,000

Rp 1,441,000,000