Mediated Communicationand Communication Literacy

MediatedCommunication

Mass Communication The process in which professional

communicators use technology to share messages over great distances to influence large audiences.

Computer Mediated Communication (CMC) Human interaction over computer

environmnets Using electronic devices to communicate.

MediatedCommunication

Mass Mediated Communication Newspapers

Television

Magazines

Internet

MediatedCommunication

Computer Mediated Comm. (CMC) E-mail

listserv Bulletin Board Systems

Blogs (web-logs) Instant Messaging Chat rooms

Computer MediatedCommunication

Computer Mediated Comm. Audio-video conferencing

Same as face-to-face

Multiuser environments “Virtual Communities” World of Warcraft Second-life

Computer Mediated Communication

Synchronous communication Able to interact in real-time. Simultaneous back and forth

communication. More like face-to face.

Asynchronous communication Communication interaction has delays. Like writing a letter.

Computer MediatedCommunication

Digital Divide “a growing gap between those who

have access to technology and those who do not” (p. 267).

Effects older adults Effects the poor Who else?

Computer Mediated Communication

What does access to technology give us?

Why is the digital divide such an important issue to understand?

Media Effects

Gatekeeping The process of determining what news,

information, or entertainment will reach a mass audience. (p. 258)

A few powerful people decide what is important enough for you to see.

…Just one company

Media Effects Agenda Setting

When the media pay attention to certain topics, they determine, or set the agenda for, what topics are discussed by individuals and society. (p. 258)

Example: Reality TV Example: Michael Jackson’s death

Media Effects Cultivation effect

Heavy television and media use leads people to perceive reality as consistent with the portrayals they see on television. (p. 260)

Imagine if TV was all you could watch and you couldn’t leave your house.

What is seen/heard and what is not.

Computer MediatedCommunication

Questions????

Activity

Use your laptop to search your designated news website or thumb-through your newspaper.

What stories are presented? What are we told is important? What topics will you discuss with

others? How do these influence your perception

of the world? Complete worksheet.