White Ducky

Expectations vs Reality

Big Data

Marianna MichałowskaChief Operations Ducky

Stanisław BręczewskiChief Strategy Ducky

2013Big Data is:

the new gold

2013Big Data is:

the new black

2013Big Data is:the new oil

2013Big Data is:

the new frontier

Was it?

Mostly it was (and still is)just a highly overused term

#mm16pl

Doing Big Data can be compared to... plumbing

What Big Data really is?volume velocityvariety

veracity/value

#mm16pl

Democratization of Big Data

#mm16pl

#mm16pl

Feeling overwhelmed?

You’re not alone

Tips & TricksSo what you can actually do?

Personalization is key

Identify your business goals

Walk before you can run

Culture of measurement

Choose your data wisely

Clean before doing anything else

Hire a numbers nerd

(and beware of amateur data scientists)

2 (or even 3) heads are better than 1

Big Data as a Service

Move fastBreak things

Learn and try again

#mm16pl

FutureWhat’s next?

Big Data + AI =

#mm16pl

Dataism

#mm16pl

Big Data

#mm16pl

Thanks!White Ducky

White Ducky

Marianna MichałowskaChief Operations Ducky

Stanisław BręczewskiChief Strategy Ducky