Merchant Card When Excellence Becomes Quality

A New Way to Discount

Merchant Card

About Authors Business Plan Prepared and Developed as per Client’s need

by

Management Consultancy Department

For & On Behalf of:

Tashfeen & Associates Corporate Consultants

Merchant Card Principal

Amaanat & Sadaqat

Mission Statement To provide the elegant

Merchant Card services at Zero Tolerance Level

Concept To facilitate the people in

terms ready Cash Discount for purchase of their household items & grocery

To integrate their socio needs with the blend of economic sovereignty

To incorporate human assimilation district wise at significant level

Merchant Card

Social Objectives Change in political system attributes for prompt

justice (Islamic), concentration on technical education, employment generation, protection of human rights (Social Justices), poverty alleviation, eradication of corruption, ensure governance, ensure food security etc

Trained personnel to manage district based gross root

level organization

Create common interest among our customers in terms social get together events, marriage ceremonies, educational promotion schemes in shape scholarships, cash rewards etc

Merchant Card

Business Objectives To provide immediate cash merchant services,

quality based home delivery, quick processing, E-Statements etc

To become the market leader in the country in terms merchant services providers

To grasp the virgin market of Agricultural household in provisos providing value added seeds, fertilizers, pesticides, consultancy services, marketing opportunities and much more

Merchant Card

SWOT ANALYSIS Strength Analysis Customer Loyalty based discountable Merchant

Card for immediate counter cash rewards

In India and Iran discount cards are successfully operational which gives an opportunity to promulgate to reap the benefits of Merchant cards in the country

People wants cash discount on competitive prices due to market saturation and recession

Merchant Card Strength Analysis

Customer can enjoy multifunctional discountable avenues in terms e.g. CNG filling, Safe Drinking Water, Pure Milk acquisition, Grocery items, Fresh Fruit and Vegetables, Doctor and Pharmacy facility, Dry cleaning, Vehicle Tuning, Maintenance and Car wash

Quality assured Merchant Card for prompt POS terminal based services

Free Accidental Insurance up to amount Rs. 1,000,000 till the validity of the card

Merchant Card Weakness Analysis

Company has no Goodwill in the Consumer

Markets

Failure of Collection of Subscription on timely basis

Financial constraints / no proper budgets for marketing & media campaign

Less Trust of people

Merchant Card Weakness Analysis

Newly Established Business with low effective personnel force

No proper Brand effectiveness and loyalty on Public; as we are New Entrant in the Market

Rigorously Marketing effects needed through different Marketing Channels e.g. Web Marketing (Website updation, Google analytics, Links with major sites , SEO)

Print Marketing (Newspaper, Hand outs, Pamphlets, Brochures, Flyers, Leaflets )

Electronic Marketing (Cable TV, SMS Marketing, FM Radio, TV ads, Promotional Videos etc)

Event Marketing ( Fashion Shows, Private Party, Music Gig etc)

Dormant Marketing ( Mimics, Pan flexes, Banners, Bill Boards )

Merchant Card Opportunity Analysis

Phase 1 Islamabad City Organizations should be contacted e.g. OGDCL /

Mari Gas Company / CDA / Marriot / Islamabad Club / Military Clubs / Ministries / Autonomies bodies / SNGPL / Corporate Sector / MNCs / Local Companies / Self Employed etc

People should be Marketed for direct sales

Media should be Motivated for Advertisings including Cable TV, FM radio channels etc

Merchant Card Opportunity Analysis

Network Marketing techniques should be implemented

Trained Personnel shall be fruitful in term of Sales, Collection, Monitoring, Quality Control, Financial Administration etc

Outreach Marketing; as Debit, Fleet, Loyalty, Corporate & Prepaid cards are operational in the Country while Merchant card is new concept

Merchant Card Threats Analysis

Rigid Consumer behavior shall reject the Merchant

card system

Insurance claims shall not be honored by the respective Insurance Company

Operational Inefficiency of the Company

Inadequate Personnel Force / Technically incapable

Discount Sale shall not be honored by the Clients

Deviation from Policy / Budgeting Parameters / Modus Operandi & Procedures

Merchant Card Threats Analysis

Market Segmentation shall not properly Penetrated

Third party’s Contract (Client) shall not be proper legally comprehensive to protect the Company

Weak Media / Marketing / Service Campaign / Substandard Performance

Incompetent Work force / Nepotism / Favourism etc

No or Weak Market Research with no concentration on novelty / innovatiability

Risk of Default due to Imposition of Govt. Regulations / Restrictions etc

Merchant Card

Niche Market Islamabad Registered residencies are 950,000 people in

Islamabad city

After One year we should grasp the 50,000 household of the city

During Phase One, we should knock those household whose monthly income over Rs. 50,000/-

Merchant Card

Business Plan Phase 1

Sell out 5000 cards @ Rs. 1000

for

180 days validity period

Merchant Card

Promotional Features

Free Accidental Insurance coverage to our valued customer up to amounting Rs. 1,000,000/- till the validity of the Merchant card

Monthly tuning, car wash, maintenance etc

available up to 40% discount CNG fuel available up to 20% discount rate

Merchant Card Promotional Features

To provide the ISO certified Drinking Water TDS 150 > 250 /lt (Saaftain) to the household of Islamabad at 50% discounted price

To provide the pure Milk to the household of Islamabad at 5% discounted price

To provide the quality assured Grocery and Household items at 15% discounted price

Merchant Card

Promotional Features

Free membership of Admas Club amounting Rs.5000/-

Best Food from five star Restaurant and Fast Food from any Chain available up to 15 – 20% discount rate

To provide Fresh Fruits and Vegetables at 15% discounted rate

Merchant Card

Promotional Features

Medical facility (Doctor/Dentist checkup) available at Discount rate up to 40% for families and individuals

Pharmacy (Medicine and Laboratory Test reports) available at 7 -15% Discount Rate

Quality Oriented Dry cleaning Services available up to 20% Discount

Merchant Card

Financial Feasibility The below mentioned costs are subject to 100 days (Phase 1)

Cost Analysis Media & Advertising Cost (Rupees) Monthly Quarterly

Cable TV & FM Radio 100,000 100,000

Banners & Hording 50,000 50,000

Brochures, Pamphlets etc 25,000 25,000

Web Marketing, E-Commerce 15,000 45,000

Total 190,000 205,000

Merchant Card Cost Analysis

Organizational Setup Cost Monthly Quarterly

Office Premises Rental Cost 50,000 150,000

Furniture, Fixture, Fax Cost 100,000 100,000

Laptops, Printers, DSL, Phones 300,000 300,000

Website, PVC Card 250,000 250,000

Intellectual Property 50,000 50,000 Registration with IPO, FIA Cyber Crime wing etc

Legal Contracts, SLA, Franchise Cost 50,000 50,000

Total 800,000 900,000

Merchant Card Cost Analysis

HR & Payroll Cost Monthly Quarterly

Personnel Hiring Cost 50,000 50,000

Commissioning & Utilities Cost 40,000 120,000

Salaries, Fuel, Mobile Cost 400,000 1,200,000

Personnel Retention Cost 25,000 75,000

Total 515,000 1,445,000

Merchant Card Cost Analysis

Marketing Cost Monthly Quarterly

Market Research Cost 20,000 60,000

Tele Sales Cost 25,000 50,000

Direct Sales Cost 15,000 45,000

Sales Representatives Cost 15,000 45,000

Brand Image & Goodwill Cost 20,000 60,000

Total 95,000 240,000

Merchant Card Cost Analysis

Business Support Cost Monthly Quarterly

POS Terminal 50,000 150,000

Accidental Insurance Cost 500,000 500,000

R & D Cost 15,000 45,000

IT Software & Database Mgt 50,000 50,000

Quality Control Cost 25,000 75,000

Mgt / Legal Consultancy Cost 50,000 50,000 e.g. ISO certification, Audit etc

Total 690,000 870,000

Merchant Card Cost Analysis

Operational Cost Monthly Quarterly

Administration Cost 15,000 45,000

Monitoring of Sales Performance 25,000 75,000

HR Training Cost 5,000 15,000

Retail Service Management 20,000 60,000

Sector wise location of 20 Sales Points 15,000 45,000

Logistics Support Cost 25,000 75,000

MIS Reporting Cost 10,000 30,000

Total 115,000 345,000

Merchant Card Cost Analysis

Event Management Cost Monthly Quarterly

Marriage Sponsorship Cost 150,000 150,000

Dowry Cost 150,000 150,000

Lucky draw Cost 250,000 250,000

Total 550,000 550,000

Total Estimated Cost 2,955,000 4,555,000

Merchant Card

Revenue Analysis

Sale of Merchant Card Quarterly

No of Cards (Phase 1) 5,000,000

5000 cards @Rs 1000 only

Merchant Card Revenue Analysis

Commissioning (Phase 1) Quarterly

Super Stores 1.5 % 2,250,000

CNG Fuel Stations 2% 1,500,000

Petrol, Octane, Lubricants 1% 50,000

Vehicle Maintenance, Tuning 5 % 262,500

Dry Cleaning 3% 1,800,000

Doctor / Dentist checkup 3% 450,000

Pharmacy & Lab Tests 2% 480,000

Fast Food Chain 3% 1,350,000

Five Star Restaurant 3% 2,025,000

Total 10,167,500

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Cost & Revenue Analysis Monthly Quarterly

Total Estimated Cost 2,955,000 4,555,000

Total Estimated Revenue 15,167,500

Grand Margin Estimated 10,612,500

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Merchant Card Organogram Think Tank

Event Management / Advisors--------Chairman-------- Media & Advertising

Management / Legal Consultants ---Country Director -------- PS

Finance Unit Administration Unit Franchise Unit

Operational Wing

Area Manager Islamabad

Sales & Marketing

Corporate Wing

Logistic Support / Supply Chain Management Cell

Quality Control Cell

Market & Research Cell

Business Support Wing

R & D Cell

IT & Database Management Unit

HR & MIS Reporting Unit

Merchant Card

OPERATIONAL PLAN Office Management: Initially 5 personnel HR force to produce the desired results

including

Assistant Manager Accounts (M/F)

Qualification: MBA Finance with ACCA / CA / ICMA foundation

Experience: 3 years minimum (Law background shall be preferred)

PC Skill: MS Office, Technical Report writing, MIS etc

Salary: Rs. 25,000 per month on contract basis

Duties: Admn, Finance, Franchise, Quality Control, Audit etc

Reporting Line: Country Director

Merchant Card

Assistant Manager Sales (M/F)

Qualification: MBA (Marketing), MSc Economics, MPA (Sales Mgt)

Experience: 3 years min (Loyalty card sales experience - preferred)

PC Skill: MS Office, Technical Report writing, Sales Data Analysis

Salary: Rs. 40,000 per month on contract basis with benefits

Duties: Telemarketing, Market Research, Direct Sales, Sales

Promotion, Sales Force Monitoring & Performance Evaluation, Target Execution on daily basis, Corporate Sales, B 2 B, C 2 C, Personal Selling etc

Reporting Line: Country Director

Merchant Card

Assistant Manager IT Support (M/F)

Qualification: MS IT (4 years BS IT)

Experience: 3 years min (IT support, E-Commerce, Database Mgt )

PC Skill: MS Office, Technical Report writing, MIS, Web Mgt

Salary: Rs. 25,000 per month on contract basis

Duties: IT functions, Databases, Web Mgt, POS Terminal

support, Backup Management

Reporting Line: Country Director

Merchant Card

Assistant Manager HR (F)

Qualification: MBA (HR), MA English, LLB, MSc Sociology

Experience: 1 year min (HR / Labour Relationship experience )

PC Skill: MS Office, Technical Report writing, MIS etc

Salary: Rs. 25,000 per month on contract basis

Duties: HR & Training, Personal Secretary to Country Director,

Coordination among Business Units, Visit with CD, Presentation, Meeting Scheduling

Reporting Line: Country Director

Merchant Card

Assistant Manager Media (M/F)

Qualification: MSc (Media), MSc Journalism, MBA (Marketing)

Experience: 3 year min (Publication, Broadcasting, Editing

Mass Communication, Event Management)

PC Skill: MS Office, Technical Report writing, MIS etc

Salary: Rs. 25,000 per month on contract basis

Duties: Cable TV, Ad Administration, FM Radio, Event

Management, Sales Management, Print Marketing, Banners, Brand Marketing, Corporate Social marketing

Reporting Line: Country Director

Merchant Card Sales Management:

Primarily 10 personnel force to produce the desired results including

Sales Executive: (M/F)

Qualification: BA, BCom, BSc, Graduate, MBA etc

Experience: 2 years min (Loyalty card sales experience - preferred)

PC Skill: MS Office, Sales Data Analysis, Sales Reporting etc

Salary: Rs. 15,000 per month on contract basis plus Rs. 10,000 as

fringe benefits

Duties: Telemarketing, Market Research, Direct Sales, Sales

Promotion, Sales Performance Evaluation, Target execution on daily basis etc

Reporting Line: Assistant Manager Sales

Merchant Card