millennial marketing and advertising: how your brand can reach the generation y
DESCRIPTION
Let your brand/product appeal to the Generation Y (a.k.a. Millennials). Learn how to use social media to connect to the generation that has the highest buying power in this day and age.TRANSCRIPT
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MILLENNIAL MARKETING AND ADVERTISING
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Andrew and Ada
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Pocholo “The VoiceMaster” Gonzales
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Voice of the Youth Network
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CreaEvoices ProducEons
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Voice Care Philippines
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“Our voice is our most effec/ve tool. It is the only thing that can start a war, or say ‘I love you’.”
-‐ Julian Treasure
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Do you believe…
MarkeEng and AdverEsing should be
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What’s Your GeneraEon?
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Through the Years…
Baby Boomers: 1946-‐1964 GeneraEon X: 1965-‐1981
GeneraEon Y/Millennials: 1982-‐1993
GeneraEon Z: 1994-‐2004
Alpha GeneraEon: 2005-‐ present
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The Millennials thrive in a world where…
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Everything and everyone can be connected…
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…in an INSTANT.
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And this…
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…can be mistaken for THIS.
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GeneraEon Y a.k.a.
GeneraEon “C”
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CharacterisEcs of Millennials
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Tech-‐Savvy MulEtaskers
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Time Flexible and Family Oriented
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AmbiEous
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CollaboraEve/Team Players
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Everything is Measurable
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MarkeEng and AdverEsing to GeneraEon Y
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Don’t Insult Our Intelligence
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Don’t Disguise your Ad
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Allow Us to Purchase Online
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Be ConversaEonal rather than Viral
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Quality and Service Should be #1
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In Summary
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We Want YOU!
N – Name A – Address M – Mobile # E – Email Address S – Simple Message
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THANK YOU VERY MUCH AND GOD BLESS YOU ALL!