millennial marketing guide
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![Page 1: Millennial Marketing Guide](https://reader034.vdocuments.net/reader034/viewer/2022051012/541319af8d7f720c4e8b4799/html5/thumbnails/1.jpg)
NuSpark Marketing
www.nusparkmarketing.com, @nusparkmktg
A Guide to Marketing to Millennials
Attitudes, Messaging, Media
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
WHO
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
The Need to Be Connected
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Traits of the Millennial
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials are Diverse
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
How Millennials are different from past generations
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
A Summary of Millennial Values
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials are Connected
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
How Millennials View Themselves vs. Parents
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials are Powered and Protected
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials are Accepting and Diverse
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Technology has Caused Media Consumption to be Fragmented More Than Ever
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Want to Be Rich and Famous
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Priorities in Life
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Are Unique
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
MARKETING
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
General Differences; Online Activities
Highest Skew
Watch Online
Videos
Social
Networking
Games
Music
IM
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Use Technology
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Usage of Mobile and Online Activities
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Cannot Live Without Internet and Mobile
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Prefer Video and Social vs. Others
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
The Rise of Multi-Tasking
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
90% of Millennials Use Social Media
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Highest Percentage of Social Media Users 18-34
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
1/3 of Twitter Users are 25-34
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Use Social Media
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Use Social Media Frequently
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Only 35% of Millennials watch TV live
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Use of Television vs. Boomers
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennial Men Watch More TV and Video Than Women
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennial Men Like to Post Videos
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Quick Stats One
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Quick Stats 2
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Sleep With Their Cell Phone
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Text Frequently
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennials Talk and Text While Driving
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Marketing to Millennials
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Most Effective Marketing Techniques
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennial Brand Strategy Foundation
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Millennial Brand Values
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Paul Mosenson, President, NuSpark Marketing Lead Generation Services
© 2010 Mike Moran
Questions?
Contact Paul Mosenson of NuSpark Marketing
610-812-2725
www.nusparkmarketing.com