mint twist digital marketing services
DESCRIPTION
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DIGITAL MARKETING SERVICES
AGENDAIntroducing MintTwist
Typical Objectives
MintTwist Work
INTRODUCING MINTTWIST25FULL-TIME
STAFF
2002
WE WORK WITH……more than 100 large and medium-sized businesses including global brands
EXPERTS IN OUR FIELDLONG-TERM RELATIONSHIPSLOW TURNOVER OF STAFF
OUR APPROACHTO BECOME A VALUE ADDING PARTNER TO OUR CLIENTS. TO WORK CLOSELY WITH OUR CLIENTS TO GET THE STRATEGY RIGHT AND DELIVER IT. TO COMMUNICATE OUR WORK THROUGH REGULAR REPORTS AND MEETINGS.
TYPICAL OBJECTIVES
CAMPAIGN OBJECTIVESINCREASE WEBSITE ENQUIRIES AND CONVERSIONS
INCREASE
BEST PRACTICES AND INTERNAL TRAINING
ESTABLISH
MAINTAIN CONSISTENT GROWTH IN HIGH QUALITY WEBSITE TRAFFICGROW
CREATING A STRATEGYBUSINESS OBJECTIVESRESOURCESSHORT – LONG TERM OBJECTIVES AND STRATEGYCOMPETITORS
UNDERSTAND
WEBSITEBACKLINK PROFILEKEYWORDS AD NETWORKS
AUDITIDENTIFY CHANNELS AND TARGET MARKETSFOCUS ON QUALITY WORKCAMPAIGN PLAN AND DELIVERABLES
STRATEGY
IMPLEMENTATIONINTEGRATE WITH EXISTING MARKETING TEAMCREATE QUALITY, SHAREABLE CONTENT (META RICH) AND MULTI-LINGUAL CONTENT MULTI-PLATFORM STRATEGIES
MARKETING
PAID SEARCH AND BANNER ADVERTISING PPC MANAGEMENT/ CONSULTANCY
ADVERTSCONVERSION UPDATESTECHNICAL SEOBACKLINK CLEAN-UPBUILD QUALITY LINKS
TECHNICAL
EXAMPLE DELIVERABLESSEO ON-PAGE – REVIEW 404S, AD GROUPS, NEW CONTENT
SEO OFF-PAGE – REVIEW SOCIAL BOOKMARKING, BLOG COMMENTING, FORUM POSTING, DIRECTORIES
SEOCONTENT MARKETING – WRITE TWO ARTICLESSOCIAL SHARING ON TWO NETWORKSRESEARCH INFOGRAPHIC TOPICS
CONTENTMEET WITH MARKETING TEAM TO REVIEW PROGRESSHIGH-LEVEL MONTHLY REPORTS WITH RECOMMENDATIONS
ADVICE
EXAMPLE PRICING MODELONE OFF PAYMENT - £6,600 2 DAYS ON SITE CONSULTANCY8 DAYS RESEARCH AND STRATEGY DEVELOPMENT
CONSULTANCY
£5,940 PER MONTH9 DAYS PER MONTHAGREED DELIVERABLES
IMPLEMENTATION
INCLUSIVE HIGH-LEVEL MONTHLY REPORT AND IN-DEPTH QUARTERLY ANALYSISREGULAR COMMUNICATION
REPORTING
MINTTWIST WORK
INCREASE COURSE ENQUIRIESREDUCE PPC SPEND WHILE ALSO INCREASING PAID AND ORGANIC TRAFFICESTABLISH KPIS
REGENT’S UNIVERSITY
REGENT’S UNIVERSITYIMPLEMENTATION•Improve on-page SEO
• Technical SEO factors
• URL restructuring
•Manage PPC
•Regular content updates
•Work with internal teams
•Improve website UX and calls to action
REGENT’S UNIVERSITY
CREATE DIGITAL STRATEGY
EXCELIAN
IMPROVE TRAFFIC AND CONVERSIONSREDESIGN WEBSITE
EXCELIANIMPLEMENTATION•Redesign website
•Focus on cross-sell opportunities
•Drive quality website traffic
•Create and re-purpose content
REPORTING AND REVIEW•Quarterly audits
•Growth in cross sell enquiries
•Improved online visibility
SITE REDESIGN
SOBELL RHODES
SEO STRATEGYCONTENT REVIEW
SOBELL RHODESIMPLEMENTATION•Relaunch website
•Review keywords and create SEO strategy
•Optimise content
REPORTING•Strategy
•Task calendar
IMPROVE DIGITAL PRESENCEDRIVE MORE TRAFFICMULTI-LINGUAL OPTIMISATION
PALMERS LODGE
PALMERS LODGEIMPLEMENTATION•On-page optimisation, including multi-lingual pages
•Website review with recommendations for improving conversions
•Social media campaigns – “The Great Palmers Treasure Hunt”
•Agreed deliverables and task calendar
PALMERS LODGEREPORTING AND REVIEW•Organic traffic increased by 30% since campaign start
•International traffic increased:
• USA 20%
• Canada 42%
• Russia 64%
• China 30%
•Increased Twitter referrals by 13%
WEBSITE AUDITCREATE DIGITAL STRATEGYDRIVE TRAFFIC TO NEW SITE
CREATIVE FORUM
CREATIVE FORUMIMPLEMENTATION•Website audit
•On-page optimisation
•Link building and guest blogging
REPORTING AND REVIEW•Rank No.1 for “international event management companies”
•Visits up by 220%
•International traffic up by 80%
•Organic non-brand traffic up by 50%