mkt automation (1)
DESCRIPTION
TRANSCRIPT
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julián m. drault !!!!!
@jdrault [email protected]
Marketing Automationporque cada cliente es único
EMAIL AWARDS 2013
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blog.embluemail.com
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behaviour based marketing
lead nurturing
CRM
cross channel analytics
buying lifecycle
qualify lead
segmentation
inbound marketing
lead scoring
workflow automation
triggering
time relevant
demand generationbusiness intelligencebusiness rules
database marketing
scheduling
universal dashboard
data cleanup
event drivenpersonalization
channel hub
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Para ustedes los "digitales" que hablan TAN RARO !!!!
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en simple Spanish ...
porque cada cliente es único
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un breve repaso ...
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canales
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(interruption)
(inbound)
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Modelo Tradicional VS MKT Automation
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Modelo Tradicional VS MKT Automation(interruption) (inbound)
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[ landing A / landing B / landing C ]
display social media SEO y SEM
TV-LCD
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?? !
cómo asociamos el interés a un cliente
!
??
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Descargá la guía comparativa de LCDs
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Descargá la guía comparativa de LCDs
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no compro?
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behaviour based marketing
lead nurturing
CRM
cross channel analytics
buying lifecycle
qualify lead
segmentation
inbound marketing
lead scoring
workflow automation
triggering
time relevant
demand generationbusiness intelligencebusiness rules
database marketing
scheduling
universal dashboard
data cleanup
event drivenpersonalization
channel hub
![Page 23: Mkt automation (1)](https://reader034.vdocuments.net/reader034/viewer/2022051209/548263e3b079591f0c8b477c/html5/thumbnails/23.jpg)
behaviour based marketing
lead nurturing
CRM
cross channel analytics
buying lifecycle
qualify leadsegmentation
inbound marketing
lead scoring
workflow automation
triggering
time relevant
demand generation
business intelligencebusiness rules
database marketing
schedulinguniversal dashboard
data cleanup
event driven
personalization
channel hub
![Page 24: Mkt automation (1)](https://reader034.vdocuments.net/reader034/viewer/2022051209/548263e3b079591f0c8b477c/html5/thumbnails/24.jpg)
¿ qué termino NO APARECIO en la lista ?
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REMARKETING
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AUTOMATIZACION
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www.emblue.com.ar/promo
user password
[LOGIN]
[ $ ]
1 2 3 4 5 6 7
seo / sem email mkt banner revista evento
dónde intervenir para comunicarse con el cliente ?
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$
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• Usuarios registrados no confirmados Suponemos que tuvo inconvenientes en la llegada del mail !=> Verificación de llegada de la notificación de alta Si no activó su cuenta 48hs -> mail (le llegó el mail correctamente ?) Si no activó su cuenta 96hs -> EC lo contacta x teléfono !• Usuarios confirmados que no completaron su primer campaña Suponemos que tuvieron inconvenientes de uso !=> Mail con ayuda en la instancia que se detuvo !• Usuarios que probaron y pasaron 2 meses sin compra !=> Llamada de parte de un EC !• Usuarios que compraron y pasaron 2 meses sin comprar !=> Mail con incentivo a compra (descuento) !• Usuarios que compraron y pasaron 3 meses sin comprar !=> Llamada de parte de un EC
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• Usuarios no confirmados
• Confirmado, sin confección aún de campaña
• Mail c/ ayuda en instancia que se detuvo: estado N
• Dos meses sin haber realizado compra alguna
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Los players
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EL LUGAR DEL EMAIL
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alcance
relación cercana