Virtual Financial AdvisorBusiness ProblemCompanies often rely on financial analysis to perform comparative competitive analysis, examine profit margins, and perform valuation. However, for every small company it is difficult to hire a financial advisor and a person performing evaluations is likely to make mistakes. These roadblocks can lead to poor strategic decisions and careless financial planning.

How mobile apps could be used to solve this problem:A mobile app could help small to medium sized companies with their financial planning. Companies could use an app to compare their performance against other small companies operating in the same industry using key metrics from major regulatory bodies, credit agencies etc. The app could also estimate liquidity status and compare assets and liabilities in a balance sheet.

This application could also offer financial guidance and analysis and provide alerts when customers’ payments are overdue.

Easy Tracking & Analysis of Expenses and InvestmentsBusiness ProblemMany consumers have more than two or three bank accounts that manage direct deposit, savings or a joint account. It’s often difficult to monitor spending for these accounts.

How mobile apps could be used to solve this problem:A mobile app could connect with every bank account and provide weekly, monthly or annual status of one’s income, expenses and overall savings. The application would also provide a balance sheet at the end of the year.

45 Essex Street Suite 201 Millburn, NJ 07041 | 646-588-0011 ex. 2 | innovimobile.com | @innovimobile

Our Core Values1. Autonomous and Proactive

We think ahead and work independently so our customers and business partners can focus on their core business.

2. Open Communication

We foster an environment conducive to clear and intuitive communication.

3. Sense of Urgency

We operate under the assumption that all our work is urgent and important and adopt the most efficient path to meet the goals of our customers and business partners.

4. True to our Commitments

We value the trust that our customers and business partners place in us and live up to the commitments that we make to them.

5. Don’t Stop Believin’

Our personal and professional growth is not limited to what is possible today.

Financial Services Industry

The application would also monitor all transactions, including loans, rent, health insurance premiums, holiday and sundry expenses. This analysis would help with financial planning.

Save As-You-GoBusiness ProblemMany consumers find it difficult to save a portion of their monthly earnings and often have unplanned expenses.

How mobile apps could be used to solve this problem:A mobile app could solve this problem and help consumers save more even with higher than average expenses. This application would link with a consumers credit and debit cards and transfer a percentage of every purchase to a savings account. For example, if the consumer set their “savings percentage” as 10%, $10 of a $100 purchase would transfer to a savings or retirement account.

45 Essex Street Suite 201 Millburn, NJ 07041 | 646-588-0011 ex. 2 | innovimobile.com | @innovimobile