mobile barcode trend report - scanlifemobile barcode trend report from | q1 2014 poweredby scanbuy...
TRANSCRIPT
Generated from ScanLife app which allows people to "like" their favorite content.
TOTAL SCANS
DEMOGRAPHICS
USER STATISTICS
MOST LIKED QR CODES
TOP QR CODE CONTENT
Video Product Info App DownloadCRM mCommerce
TOP COUNTRIES SCANNING
United States
France
Mexico
United Kingdom Spain
Brazil
S. Korea
Denmark
Canada
Germany
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POWERED BY SCANBUY
• Value Shoppers
• Casual & Social Gamers
• Music Lovers
• Social Influencers
• Health And Fitness Enthusiasts
APPLE iOS USER INTERESTS: ANDROID USER INTERESTS:
• Value Shoppers
• Catalogue Shoppers
• Social Influencers
• Casual & Social Gamers
• Entertainment Enthusiasts
Android iPhone iOS
Other 3%
38% 62%
Male
Gender
OS
5%11%
21%
25%
19%
19%
55+ under 18 18-24 Age
25-
34
45-54 35-44
App Download Product Info Customer Info Video Survey
Males ages 35-44 scan the most
on average
51% 46%
TOP QR CODE INDUSTRIES
Electronics EntertainmentMedia WirelessFood & Beverage
Female
Average Number of Scans Per User: 4
5M Active Users
0
6
12
18
24
18.2 M 21.8 M
Total Scans
2013 Q1 2014 Q1
20% increase from a year ago
TOP CITIES
New York CityHouston MadridDallas Barcelona
MOST SCANNED CAMPAIGNS
MOBILE BARCODE TREND REPORT from | Q1 2014
POWERED BY SCANBUY
Mobile engagement is rapidly increasing, and at 21.8 million scans this quarter, activity is up 20 percent over last year. More and more each day, people are relying on mobile devices to save time and money, thanks to QR Codes and other triggers.
As shown in the report, everyone is jumping on the scanning bandwagon, with user activity distributed fairly evenly across age groups ranging from 25 to 55+. And, there’s no question that value is the name of the game. When it comes to scoring a good deal, consumers have learned that scanning is often the shortest route to the biggest savings. Most significantly, in terms of content, the opportunity is widespread. Barcodes are helping consumers make product choices, access videos, receive better customer service, and quickly download their favorite apps. So, check out the Trend Report to learn more about how QR Codes and other mobile triggers are making a difference for brands around the world. What will this mean for your business? Perhaps there’s a new app you’d like to promote. That’s good news because, when it comes to QR Codes, app downloads are the favorite among consumers. Create a campaign today and you’ll be on your way to starting new trends of your own.
Do you have questions about the impact of mobile engagement marketing? We have answers. The Q1 2014 ScanLife Mobile
Barcode Trend Report tells all, including who’s scanning, what interests them, and where they’re connecting.
TOP UPC CATEGORIES
Health & BeautyGrocery Toys & Video GamesBooks Movies