mobile convention'13 presentation
TRANSCRIPT
‘World Wide Web’ (www).
Tim Berners-Lee coined the phrase:
First online banking in the world:
3G internet entered our life and people startedto use mobile internet as a result.
Tmob was founded with the entrance of 3G in Turkey and gave companies mobile services to expand their Multi-Channel strategy.
Atlasjet GittiGidiyor Denizbank
The first mobile airline application in the world.Developed for BlackBerry!
Only airline application in the world that is on 11 platforms!In one year, mobile sales increased
from
0.08% to 4,2%
Atlasjet
GittiGidiyor/ eBay Turkey
GittiGidiyor/eBay is the largest mobile application of Turkey. 144 screens and more than 6 million goods listed.
DenizBank / Sberbank Mobile Banking
130 different transactionsEnriched with QR/NFC transactions
Vodafone Turkey is launching the firstmobile wallet in 27 countries where Vodafone operates.
The app enables Turkish Vodafone clients to make money transactions using their mobile phones.
Living Services External Mind
‘Internet of things’
ConnectedCustomer
Nike Fuel Band(Living Services)
Withings(External Mind)
ConnectedCustomer
Samsung Refrigerator (Living Services)
E-commerce throughthe Refrigerator
(External Mind)
ConnectedCustomer
80% of the bank users carry out their transactions on self-service channels and only 20% still prefer the bank branches.
Many banking activities combined in one app and an app that thinks for you!
Saving Money:Save money just with one click, check your savings in your virtual money box
Financial Status:Receive personalized suggestions and recommendations based on your financial status.
Integration with Living Services: Add your friends on your iGaranti contacts and interact with them
When Kodak launched a product called Carousel in 1962, it became the most successful marketing strategy ever.
‘Change won’t be that slow again’
