scca midiv convention presentation
DESCRIPTION
Presentation I gave to the SCCA Midwest Division on 2/20/2010.TRANSCRIPT
Online Regional Presence
DevelopmentKyle Rohde
ER Marketing/Kansas City Region
The Crazy, Ever‐Evolving Digital World
Some Numbers• Social outlets are the fastest growing use of the Internet
– 75% of U.S. online population is using social technologies
• Facebook: 300 million active users (70 million in U.S.)• Not just kids:
– Fastest growth 35‐49– Adults age 55 and older are quickly increasing their use of social networks, up from 6 percent last year to 19 percent this year.
• Every minute, 20 hours of video are uploaded to YouTube
It’s Overwhelming!
The Link
•Website
Regional Website Must‐Haves
• Calendar of Events
• How to Get Involved
• Contact Form/Email
Other Nice‐to‐Haves• Photo Gallery• Event Results • Season Standings/Points• Member Directory• Newsletter/Magazine PDF editions• Embedded Video • Forums• Content Management System (CMS)
Resources
• PHPBB– http://www.phpbb.com/
• vBulletin– http://www.vbulletin.com/
Content Management System (CMS)
• Tool that allows creation and updating of website content…without the need for technical knowledge/programming
CMS Resources
• Ranking of Top Ten CMS Software – Wordpress
– Drupal
• 10 Things to Consider When Choosing a CMS
• How to Choose the Right CMS
• 10 Simple Ways for Choosing the Perfect CMS
Get Those Emails!
• Existing lists?
• Forums
• Pass around a sign‐up at your meetings/events
Email Newsletters
• Why consider?– Consistent communication is critical
– Timely
– Easier to create
– Less expensive to produce & mail
– Customizable
– Find out what people are interested in
So what kind of things can you do?
• Educate
• Engage
• Inform
• Ask
• Measure
Resources
• Constant Contact– http://www.constantcontact.com
• Other Options– MyEmma
– Bronto
– Vertical Response
– 50+ Others
Surveys
• Simple tools can lead to big insights
• Create in minutes > send via email
• Automatically tabulated results
• Resource– Survey Monkey
• http://www.surveymonkey.com
Remember the Link
ForumFlickr
YouTube Your Website & Email
Questions?