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Mobile EmailEmail Marketing: Section 2

Mobile to overcome Desktop

“Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013.” (MarketingProfs)

Mobile email represents 43% of all email opens – a 138% increase in the last 18 mos.

Key Differences

Desktop

600px wide

Images normally blocked by default

Mobile

300px wide (varies by device)

iPhone loads images automatically

Zoom to fit whole message, must pinch or double tap to read

Optimizing email for mobile

Instead of preheader go straight to content

Smaller image files

Clear CTAs

Limit the width Avoid full width banner ads Avoid full width text Be ready to sacrifice your

right-side content

Victory or Delete

Mobile design requires:

Less heavy content

Less clutter

More direct

Avoid left/right scrolling

Email Marketing Complete. Way to deliver!

Next Section: Retention and Engagement