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STUDY ABOUT MOBILE GAME MARKET IN INDONESIA BY DI-MARKETING (www.di-onlinesurvey.com) May, 2017

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Page 1: MOBILE GAME MARKET IN INDONESIA

STUDY ABOUT MOBILE GAME MARKET

IN INDONESIA

BY DI-MARKETING (www.di-onlinesurvey.com)

May, 2017

Page 2: MOBILE GAME MARKET IN INDONESIA

1

SURVEY DESIGN

This survey was conducted to study about Mobile Game Market in Indonesia

Methodology: Online survey

Fieldwork time: 5 days (15/05/2017 – 19/05/2017)

Sample size: N = 295

Geography: Nationwide

Page 3: MOBILE GAME MARKET IN INDONESIA

2

RESPONDENTS SELECTION

Respondents of this survey had to be qualified below criteria

Playing game : Mobile game

Playing game frequency : At least once a week

Page 4: MOBILE GAME MARKET IN INDONESIA

3

KEY FINDINGS

1) Gamer Behaviors• On average, 57% play mobile game everyday in Indonesia

• 72% usually play mobile game during free time

• Android (94%) is the most popular operating system for game playing

• 67% gamers installed 2~4 mobile games

• Strategy (21%), Casual (19%), Action – adventure (11%) are top 3 most-played mobile games

in Indonesia

• Attractive game play (55%), Free charge (54%), Easy to play (43%) are top 3 must have

criteria when choosing a mobile game

• On average, a gamer spend $2 ~ $7 a month on their most-played game

2) Actual Satisfaction & Key factors to try a new game• App store (55%), Friends/ relatives (41%), Search on google/ bing (28%) are top 3 channels to

leverage the game awareness

• Many ads (39%), Much storage space requirement (37%), Frequent crash (24%) are top 3

things making users dissatisfied

• Free game (49%), Friend recommendation (42%), Innovative gameplay (38%) are 3 key factors

making a gamer try a new game

Page 5: MOBILE GAME MARKET IN INDONESIA

4

KEY FINDINGS VIETNAM INDONESIA

Mobile game playing

frequency

39% are heavy gamers (play mobile

game everyday)

57% are heavy gamers (play mobile

game everyday)

Number of installed mobile

game

2~4 mobile games (60%) 2~4 mobile games (67%)

Top most-played games • Action – Adventure (10%)

• Casino game (9%)

• Strategy (8%)

• Strategy (21%)

• Casual (19%)

• Action – adventure (11%)

Criteria for choosing game • Large player base (30%)

• Attractive gameplay (30%)

• Beautiful graphics (29%)

• Attractive game play (55%)

• Free charge (54%)

• Easy to play (43%)

Monthly spending on

game

$2 ~ $5 a month (70%) $2 ~ $7 a month (70%)

Motivations to try a new

game

• Innovative gameplay (32%)

• Beautiful design (31%)

• Large player base (30%)

• Free game (49%)

• Friend recommendation (42%)

• Innovative gameplay (38%)

VIETNAM & INDONESIA MOBILE GAME MARKET

Page 6: MOBILE GAME MARKET IN INDONESIA

5

N = 295

DEMOGRAPHIC INFORMATION

GenderAge

OccupationLiving Place

20%

29%

51%

Above 30

26 - 30

Under 25

35%

65%

Male

Female

34%

3%

4%

10%

11%

18%

21%

Others

Medan

Yogyakarta

Surabaya

Bandung

Jakarta

Bodetabek

2%

3%

3%

5%

19%

19%

23%

25%

Others

Engineer/ Doctor/ Teacher

Job seeker/ Retired

Blue collar worker

White collar worker

Self-employed

Pupil/ Student

Housewife/ Househusband

Page 7: MOBILE GAME MARKET IN INDONESIA

6

1) Gamer Behaviors

2) Actual Satisfaction & Key factors to try a new game

CONTENT

Page 8: MOBILE GAME MARKET IN INDONESIA

7

ON AVERAGE, 57% PLAY MOBILE GAME EVERYDAY IN INDONESIA

How frequently do you play games?

(Comparison by Age Group & Gender Group )

N = 295 N = 149 N = 87 N = 59

The older group play mobile game less frequently than the younger groups while female play less than male

8% 8%3%

14%

17% 13% 21%

20%

18%18% 16%

22%

57% 60% 60%

44%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26 - 30 Above 30

Everyday

4-6 times/week

2-3 times/week

Once a week8% 5%

9%

17%

12%

20%

18%

18%

19%

57%

66%

52%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Everyday

4-6 times/week

2-3 times/week

Once a week

N = 295 N = 102 N = 193

Page 9: MOBILE GAME MARKET IN INDONESIA

8

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

72% USUALLY PLAY MOBILE GAME DURING FREE TIME

When do you usually play mobile games?

(Comparison by Age Group & Level of gamer)

N = 295 N = 149 N = 87 N = 59

Heavy gamer play game everywhere more than medium and light gamers

9%12%

1%14%

72% 67%83%

68%

17% 19%14%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26 - 30 Above 30

Everywhere

During free time

At home

At workplace/school

During break/meal

N = 295 N = 104 N = 23#N = 168

9% 6%12%

22%

72%

67%

80%

74%

17%26%

7% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Heavy* Medium** Light***

Everywhere

During free time

At home

At workplace/school

During break/meal

Page 10: MOBILE GAME MARKET IN INDONESIA

9

ANDROID (94%) IS THE MOST POPULAR OPERATING SYSTEM

FOR GAME PLAYING

What is the Operating System of your phone?

(Comparison by Age Group & Gender Group )

N = 295 N = 149 N = 87 N = 59 N = 295 N = 102 N = 193

2% 2% 2%4% 5% 2% 5%

94% 93% 95% 95%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26 - 30 Above 30

Android

iOS

WindowPhone

2% 3% 1%4% 5%

4%

94% 92% 95%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Android

iOS

WindowPhone

Page 11: MOBILE GAME MARKET IN INDONESIA

10

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

6% 10%2% 0%

15%

17%

14%

0%

67%63%

76%

61%

12% 11% 8%

39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Heavy* Medium** Light***

Only 1 game

2-4 games

5-8 games

More than 8games

67% GAMERS INSTALLED 2~4 MOBILE GAMES

How many games have you installed on your phone?

(Comparison by Level of gamer & Gender Group )

Heavy gamer install more games than the lighter gamer while male install more games than female

N = 295 N = 102 N = 193

6%12%

3%

15%

22%

11%

67%

63%

69%

12%4%

16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Only 1 game

2-4 games

5-8 games

More than 8games

N = 295 N = 104 N = 23#N = 168

Page 12: MOBILE GAME MARKET IN INDONESIA

11

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

47%

59%

38%

4%

53%

41%

63%

96%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Heavy* Medium** Light***

Offline game

Online game

BOTH OFFLINE AND ONLINE GAME ARE POPULAR IN INDONESIA

What is the type of you most-played game?

(Comparison by Level of gamer & Gender Group )

Heavy gamer and Male play online game more frequently than others

N = 295 N = 102 N = 193

47%

67%

37%

53%

33%

63%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Offline game

Online game

N = 295 N = 104 N = 23#N = 168

Page 13: MOBILE GAME MARKET IN INDONESIA

12

STRATEGY (21%), CASUAL (19%), ACTION – ADVENTURE (11%) ARE TOP 3

MOST-PLAYED MOBILE GAMES IN INDONESIA

What is the genre of your most-played game?

(Comparison by Age Group)

N = 295 N = 149 N = 87 N = 59

Under 25 group most prefer strategy games (Clash of clans, etc.) while the older group most prefer casual game (Candy Crush, etc.)

1%

1%

2%

2%

2%

3%

3%

4%

4%

4%

4%

5%

5%

8%

11%

19%

21%

0% 50% 100%

Others

Card game (Yugi Oh!,..)

Board game (Monopoly, Chess,..)

Casino game (Poker - ZingPlay,..)

Quiz (Sudoku, Escape Room,…)

Role Playing (Final Fantasy,..)

Arcade (Minecraft, Piano Titles..)

Musical (Perfect Piano,..)

Crossword game

Educational (LEGO,..)

Sports (FIFA, Billiards,..)

Simulation (SimCity, Jurassic Park..)

Knowledge quiz

Racing

Action - Adventure (GTA, Pokemon Go,..)

Casual (Candy Crush,..)

Strategy (Clash of Clans,…)

Total

1%

1%

1%

1%

1%

4%

5%

6%

3%

3%

4%

5%

5%

5%

13%

10%

30%

0% 50% 100%

Under 25

0%

1%

3%

5%

2%

1%

2%

1%

2%

8%

5%

5%

3%

10%

9%

28%

14%

0% 50% 100%

26 - 30

0%

0%

3%

2%

5%

3%

2%

2%

8%

2%

5%

3%

7%

14%

7%

27%

10%

0% 50% 100%

Above 30

Page 14: MOBILE GAME MARKET IN INDONESIA

13

1%

1%

2%

2%

2%

3%

3%

4%

4%

4%

4%

5%

5%

8%

11%

19%

21%

0% 50% 100%

Others

Card game (Yugi Oh!,..)

Board game (Monopoly, Chess,..)

Casino game (Poker - ZingPlay,..)

Quiz (Sudoku, Escape Room,…)

Role Playing (Final Fantasy,..)

Arcade (Minecraft, Piano Titles..)

Musical (Perfect Piano,..)

Crossword game

Educational (LEGO,..)

Sports (FIFA, Billiards,..)

Simulation (SimCity, Jurassic Park..)

Knowledge quiz

Racing

Action - Adventure (GTA, Pokemon Go,..)

Casual (Candy Crush,..)

Strategy (Clash of Clans,…)

Total

1%

1%

2%

3%

1%

3%

4%

3%

1%

3%

5%

5%

2%

5%

10%

23%

28%

0% 50% 100%

Heavy*

0%

2%

3%

2%

2%

3%

3%

6%

8%

7%

3%

4%

8%

11%

14%

13%

13%

0% 50% 100%

Medium**

0%

0%

0%

0%

13%

4%

0%

0%

13%

4%

4%

4%

13%

17%

4%

13%

9%

0% 50% 100%

Light***

What is the genre of your most-played game?

(Comparison by Level of gamer)

Heavy gamer play strategy game more than medium and light gamers

N = 295 N = 104 N = 23#N = 168

STRATEGY (21%), CASUAL (19%), ACTION – ADVENTURE (11%) ARE TOP 3

MOST-PLAYED MOBILE GAMES IN INDONESIA

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

Page 15: MOBILE GAME MARKET IN INDONESIA

14

What is the genre of your most-played game?

(Comparison by Gender Group)

Male play strategy game while female play casual game

1%

1%

2%

2%

2%

3%

3%

4%

4%

4%

4%

5%

5%

8%

11%

19%

21%

0% 50% 100%

Others

Card game (Yugi Oh!,..)

Board game (Monopoly, Chess,..)

Casino game (Poker - ZingPlay,..)

Quiz (Sudoku, Escape Room,…)

Role Playing (Final Fantasy,..)

Arcade (Minecraft, Piano Titles..)

Musical (Perfect Piano,..)

Crossword game

Educational (LEGO,..)

Sports (FIFA, Billiards,..)

Simulation (SimCity, Jurassic Park..)

Knowledge quiz

Racing

Action - Adventure (GTA, Pokemon Go,..)

Casual (Candy Crush,..)

Strategy (Clash of Clans,…)

Total

2%

1%

2%

6%

0%

3%

4%

2%

1%

3%

13%

1%

2%

12%

16%

3%

30%

0% 50% 100%

Male

0%

1%

2%

1%

4%

3%

3%

5%

6%

5%

0%

7%

7%

6%

8%

27%

16%

0% 50% 100%

Female

N = 295 N = 102 N = 193

STRATEGY (21%), CASUAL (19%), ACTION – ADVENTURE (11%) ARE TOP 3

MOST-PLAYED MOBILE GAMES IN INDONESIA

Page 16: MOBILE GAME MARKET IN INDONESIA

15

ATTRACTIVE GAME PLAY (55%), FREE (54%), EASY TO PLAY (43%) ARE TOP 3

MUST HAVE CRITERIA WHEN CHOOSING A MOBILE GAME

What are your criteria when choosing games?

(Comparison by Age Group)

N = 295 N = 149 N = 87 N = 59

8%

8%

12%

12%

15%

15%

19%

20%

20%

21%

23%

25%

29%

31%

43%

54%

55%

0% 50% 100%

Marked as Editors' Choice

Made by famous producers/studios

Marked as Top Developer

Sequel of the game/serie I am playing

Online mode

System requirements

Diverse items

Large playerbase

Many play-modes

Review from other gamers/magazines/game websites

Attractive story

Realistics/lively sounds

High download counts

Beautiful graphics

Easy to play

Free

Attractive/interesting gameplay

Total

7%

9%

13%

9%

14%

15%

19%

17%

17%

23%

22%

28%

30%

33%

37%

46%

56%

0% 50% 100%

Under 25

13%

6%

11%

16%

17%

15%

20%

24%

21%

23%

28%

23%

30%

24%

44%

59%

60%

0% 50% 100%

26 - 30

2%

8%

8%

15%

14%

15%

17%

19%

27%

15%

17%

20%

25%

34%

59%

69%

44%

0% 50% 100%

Above 30

Page 17: MOBILE GAME MARKET IN INDONESIA

16

What are your criteria when choosing games?

(Comparison by Level of Gamer)

Light gamer care less about Lively sounds & Attractive story criteria than others

4%

0%

0%

4%

4%

4%

22%

13%

9%

13%

4%

4%

17%

22%

48%

61%

39%

0% 50% 100%

Light***

8%

8%

12%

12%

15%

15%

19%

20%

20%

21%

23%

25%

29%

31%

43%

54%

55%

0% 50% 100%

Marked as Editors' Choice

Made by famous producers/studios

Marked as Top Developer

Sequel of the game/serie I am playing

Online mode

System requirements

Diverse items

Large playerbase

Many play-modes

Review from other gamers/magazines/game websites

Attractive story

Realistics/lively sounds

High download counts

Beautiful graphics

Easy to play

Free

Attractive/interesting gameplay

Total

8%

8%

11%

14%

19%

13%

17%

23%

20%

22%

23%

26%

28%

33%

38%

50%

61%

0% 50% 100%

Heavy*

8%

11%

16%

11%

11%

22%

21%

16%

22%

22%

26%

29%

34%

28%

52%

60%

49%

0% 50% 100%

Medium**

N = 295 N = 104 N = 23#N = 168

ATTRACTIVE GAME PLAY (55%), FREE (54%), EASY TO PLAY (43%) ARE TOP 3

MUST HAVE CRITERIA WHEN CHOOSING A MOBILE GAME

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

Page 18: MOBILE GAME MARKET IN INDONESIA

17

What are your criteria when choosing games?

(Comparison by Gender Group )

Male care about Beautiful graphics & Online mode than female

N = 295 N = 102 N = 193

8%

8%

12%

12%

15%

15%

19%

20%

20%

21%

23%

25%

29%

31%

43%

54%

55%

0% 50% 100%

Marked as Editors' Choice

Made by famous producers/studios

Marked as Top Developer

Sequel of the game/serie I am playing

Online mode

System requirements

Diverse items

Large playerbase

Many play-modes

Review from other gamers/magazines/game websites

Attractive story

Realistics/lively sounds

High download counts

Beautiful graphics

Easy to play

Free

Attractive/interesting gameplay

Total

9%

16%

16%

15%

25%

14%

19%

19%

18%

20%

25%

25%

27%

43%

37%

44%

43%

0% 50% 100%

Male

7%

4%

10%

11%

10%

16%

19%

20%

21%

22%

22%

25%

30%

24%

47%

60%

61%

0% 50% 100%

Female

ATTRACTIVE GAME PLAY (55%), FREE (54%), EASY TO PLAY (43%) ARE TOP 3

MUST HAVE CRITERIA WHEN CHOOSING A MOBILE GAME

Page 19: MOBILE GAME MARKET IN INDONESIA

18

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

30%25%

33%

57%

70%75%

67%

43%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Heavy* Medium** Light***

Yes No

70% HAVE EVER CLICKED ON ADS IN MOBILE GAME

Have you ever click on ads in mobile games?

(Comparison by Age Group & Level of gamer)

N = 295 N = 149 N = 87 N = 59

Heavy gamer have clicked on ads in mobiles game more than lighter gamers

30% 32%25%

34%

70% 68%75%

66%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26 - 30 Above 30

Yes No

N = 295 N = 104 N = 23#N = 168

Page 20: MOBILE GAME MARKET IN INDONESIA

19

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

74% HAVE EVER TRIED TO INSTALL APP/ GAMES SEEN ON ADS

Have you ever try to install app/games seen on ads?

(Comparison by Age Group & Level of gamer)

N = 295 N = 149 N = 87 N = 59

26% 26% 25%29%

74% 74% 75%71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26 - 30 Above 30

Yes No

N = 295 N = 104 N = 23#N = 168

26% 24%29%

35%

74% 76%71%

65%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Heavy* Medium** Light***

Yes No

Page 21: MOBILE GAME MARKET IN INDONESIA

20

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

61% 60% 59%

78%

39% 40% 41%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Heavy* Medium** Light***

Yes No

61% 58% 56%

76%

39% 42% 44%

24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26 - 30 Above 30

Yes No

39% SPENT MONEY ON THEIR MOST-PLAYED GAME

Do you usually spend money on your most-played game?

(Comparison by Age Group & Level of gamer)

N = 295 N = 149 N = 87 N = 59

Under 30 group spent more money than older group. Besides, heavy and medium gamer spent more money than light gamer

N = 295 N = 104 N = 23#N = 168

Page 22: MOBILE GAME MARKET IN INDONESIA

21

3% 2%5%3% 2%3%

7%4% 6%

3%

10% 10% 11%

7%

11%6%

13% 29%

17%21%

13%

7%

40%37%

45% 43%

13%17%

8% 7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26 - 30 Above 30

Under 2$

From 2$ to 5$

From 5.001$ to 7$

From 7.001$ to 10$

From 10.001$ to 15$

From 15.001$ to 20$

From 20.001$ to 40$

More than 40$

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week@Who chose “Yes” in Q: “Do you usually spend money on your most-played game?”

3% 4%3%3%4%7%

10%

13%

5%

11%

6%

19%

20%

17%15%

16%

40%

40% 39%

44%

20%

13% 12% 14%20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Heavy* Medium** Light***

Under 2$

From 2$ to 5$

From 5.001$ to 7$

From 7.001$ to 10$

From 10.001$ to 15$

From 15.001$ to 20$

From 20.001$ to 40$

More than 40$

If yes, then on average how much do you spend a month?

(Comparison by Age Group & Level of gamer)

N = 115 N = 63 N = 38 N = 13#

The more frequently they play game, the more they spend

N = 115 N = 67 N = 43 N = 5#

70% GAMERS SPEND $2 ~ $7 A MONTH ON THEIR MOST-PLAYED GAME

Page 23: MOBILE GAME MARKET IN INDONESIA

22

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

64%60%

67%

78%

36%40%

33%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Heavy* Medium** Light***

Yes No

64% 65%57%

69%

36% 35%43%

31%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26 - 30 Above 30

Yes No

36% HAVE EVER PURCHASED OFFICIAL COPY OF A GAME

Have you ever purchase official copy of a game?

(Comparison by Age Group & Level of gamer)

Heavy gamer purchased an official copy of a game more than medium and light gamers

N = 295 N = 149 N = 87 N = 59 N = 295 N = 168 N = 104 N = 23#

Page 24: MOBILE GAME MARKET IN INDONESIA

23

1) Gamer Behaviors

2) Actual Satisfaction & Key factors to try a new game

CONTENT

Page 25: MOBILE GAME MARKET IN INDONESIA

24

APP STORE (55%), FRIENDS/ RELATIVES (41%), SEARCH ON GOOGLE/ BING

(28%) ARE TOP 3 CHANNELS TO LEVERAGE THE GAME AWARENESS

Through which source/channel do you know about your favorite

game? (Comparison by Age Group)

N = 295 N = 149 N = 87 N = 59

4%

6%

7%

11%

16%

18%

18%

19%

23%

25%

27%

28%

41%

55%

0% 50% 100%

Newpapers/Magazines

TV advertisement

Blog

Websites selling smartphone, tablets,…

Game website (excluding game forums) on PC/laptop

Advertisement on Youtubers

Facebook advertisement

Game forums

Game website (excluding game forums) on phone/tablet

Facebook fanpages

Advertisement on smartphone apps

Search on Google/Bing

Friends/relatives

App Store (Apple Appstore, Google Play, AppVn,..)

Total

3%

5%

8%

8%

13%

19%

19%

20%

23%

23%

24%

34%

44%

54%

0% 50% 100%

Under 25

5%

7%

6%

11%

20%

23%

22%

23%

25%

33%

33%

23%

41%

56%

0% 50% 100%

26 - 30

5%

8%

7%

19%

19%

8%

10%

8%

20%

19%

24%

20%

32%

56%

0% 50% 100%

Above 30

Page 26: MOBILE GAME MARKET IN INDONESIA

25

Through which source/channel do you know about your favorite

game? (Comparison by Gender Group )

Male know about their favorite game through Game website and Ads on youtubers better than Female

N = 295 N = 102 N = 193

4%

6%

7%

11%

16%

18%

18%

19%

23%

25%

27%

28%

41%

55%

0% 50% 100%

Newpapers/Magazines

TV advertisement

Blog

Websites selling smartphone, tablets,…

Game website (excluding game forums) on PC/laptop

Advertisement on Youtubers

Facebook advertisement

Game forums

Game website (excluding game forums) on phone/tablet

Facebook fanpages

Advertisement on smartphone apps

Search on Google/Bing

Friends/relatives

App Store (Apple Appstore, Google Play, AppVn,..)

Total

4%

7%

10%

11%

20%

25%

15%

24%

30%

23%

25%

29%

40%

47%

0% 50% 100%

Male

4%

6%

6%

11%

15%

15%

20%

16%

20%

26%

28%

27%

41%

60%

0% 50% 100%

Female

APP STORE (55%), FRIENDS/ RELATIVES (41%), SEARCH ON GOOGLE/ BING

(28%) ARE TOP 3 CHANNELS TO LEVERAGE THE GAME AWARENESS

Page 27: MOBILE GAME MARKET IN INDONESIA

26

MANY ADS (39%), MUCH STORAGE SPACE REQUIREMENT (37%), FREQUENT

CRASH (24%) ARE TOP 3 THINGS MAKING USERS DISSATISFIED

What makes you dissatisfied with the game you are playing?

(Comparison by Age Group)

N = 295 N = 149 N = 87 N = 59

13%

1%

5%

11%

11%

11%

12%

14%

17%

17%

19%

21%

24%

37%

39%

0% 50% 100%

I am completely satisfied with the game I am playing

Others

Unattractive sound

Too few items

Unattractive story

Infrequent updates/new versions (for more features)

Bad graphics

Limited turns/rounds/playtime

Hard to play

High price (for official copy)

High items/weapons/character price

Small rewards

Crash frequently

Require too much storage space

Too many ads

Total

11%

1%

8%

14%

16%

13%

17%

13%

15%

15%

21%

22%

26%

33%

37%

0% 50% 100%

Under 25

16%

1%

0%

8%

5%

8%

7%

17%

15%

17%

11%

20%

20%

43%

36%

0% 50% 100%

26 - 30

15%

0%

3%

5%

7%

10%

8%

10%

25%

22%

22%

19%

24%

41%

47%

0% 50% 100%

Above 30

Page 28: MOBILE GAME MARKET IN INDONESIA

27

13%

1%

5%

11%

11%

11%

12%

14%

17%

17%

19%

21%

24%

37%

39%

0% 50% 100%

I am completely satisfied with the game I am playing

Others

Unattractive sound

Too few items

Unattractive story

Infrequent updates/new versions (for more features)

Bad graphics

Limited turns/rounds/playtime

Hard to play

High price (for official copy)

High items/weapons/character price

Small rewards

Crash frequently

Require too much storage space

Too many ads

Total

15%

1%

4%

10%

11%

8%

13%

14%

14%

18%

17%

22%

23%

37%

37%

0% 50% 100%

Heavy*

10%

0%

5%

13%

13%

17%

12%

13%

22%

15%

20%

21%

22%

39%

44%

0% 50% 100%

Medium**

17%

4%

9%

0%

4%

4%

13%

13%

13%

17%

22%

9%

35%

30%

26%

0% 50% 100%

Light***

What makes you dissatisfied with the game you are playing?

(Comparison by Level of gamer)

Light gamer are less dissatisfied about small rewards than others

N = 295 N = 104 N = 23#N = 168

MANY ADS (39%), MUCH STORAGE SPACE REQUIREMENT (37%), FREQUENT

CRASH (24%) ARE TOP 3 THINGS MAKING USERS DISSATISFIED

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

Page 29: MOBILE GAME MARKET IN INDONESIA

28

What makes you dissatisfied with the game you are playing?

(Comparison by Gender Group )

N = 295 N = 102 N = 193

13%

1%

5%

11%

11%

11%

12%

14%

17%

17%

19%

21%

24%

37%

39%

0% 50% 100%

I am completely satisfied with the game I am playing

Others

Unattractive sound

Too few items

Unattractive story

Infrequent updates/new versions (for more features)

Bad graphics

Limited turns/rounds/playtime

Hard to play

High price (for official copy)

High items/weapons/character price

Small rewards

Crash frequently

Require too much storage space

Too many ads

Total

12%

1%

7%

12%

12%

10%

16%

15%

16%

18%

22%

22%

23%

27%

37%

0% 50% 100%

Male

14%

1%

4%

10%

10%

12%

10%

13%

18%

17%

17%

20%

24%

42%

39%

0% 50% 100%

Female

MANY ADS (39%), MUCH STORAGE SPACE REQUIREMENT (37%), FREQUENT

CRASH (24%) ARE TOP 3 THINGS MAKING USERS DISSATISFIED

Page 30: MOBILE GAME MARKET IN INDONESIA

29

FREE GAME (49%), FRIEND RECOMMENDATION (42%), INNOVATIVE GAMEPLAY

(38%) ARE 3 KEY FACTORS MAKING A GAMER TRY A NEW GAME

What makes you try a new game?

(Comparison by Age Group)

N = 295 N = 149 N = 87 N = 59

7%

9%

12%

13%

14%

19%

22%

25%

31%

31%

38%

42%

49%

0% 50% 100%

Made by famous producers/studios

Sequel of the game/serie I am playing

Attractive advertisements

Suitable system requirements

Famous game in foreign countries

Large playerbase

Recommended from websites, magazines, blogger, YouTube

Interesting story

Good reviews from other gamers

Beautiful design

Innovative gameplay

Recommendation from friends

Free

Total

9%

5%

13%

13%

15%

17%

23%

26%

32%

34%

34%

44%

46%

0% 50% 100%

Under 25

6%

14%

14%

11%

13%

24%

24%

28%

30%

33%

45%

40%

53%

0% 50% 100%

26 - 30

7%

14%

7%

15%

12%

17%

15%

20%

29%

20%

37%

41%

53%

0% 50% 100%

Above 30

Page 31: MOBILE GAME MARKET IN INDONESIA

30

What makes you try a new game?

(Comparison by Level of gamer)

Heavy gamer are more interested in Beautiful design than others

7%

9%

12%

13%

14%

19%

22%

25%

31%

31%

38%

42%

49%

0% 50% 100%

Made by famous producers/studios

Sequel of the game/serie I am playing

Attractive advertisements

Suitable system requirements

Famous game in foreign countries

Large playerbase

Recommended from websites, magazines, blogger, YouTube

Interesting story

Good reviews from other gamers

Beautiful design

Innovative gameplay

Recommendation from friends

Free

Total

8%

10%

16%

13%

14%

21%

21%

24%

29%

36%

37%

46%

49%

0% 50% 100%

Heavy*

8%

10%

8%

15%

15%

17%

23%

31%

35%

27%

43%

36%

54%

0% 50% 100%

Medium**

0%

4%

4%

4%

4%

9%

22%

4%

26%

17%

22%

43%

30%

0% 50% 100%

Light***

N = 295 N = 104 N = 23#N = 168

FREE GAME (49%), FRIEND RECOMMENDATION (42%), INNOVATIVE GAMEPLAY

(38%) ARE 3 KEY FACTORS MAKING A GAMER TRY A NEW GAME

#Small sample size* Gamers play game everyday** Gamers play game 2 -6 times week *** Gamer play game once a week

Page 32: MOBILE GAME MARKET IN INDONESIA

31

What makes you try a new game?

(Comparison by Gender Group )

Male are more interested in foreign origin of a game than female

N = 295 N = 102 N = 193

7%

9%

12%

13%

14%

19%

22%

25%

31%

31%

38%

42%

49%

0% 50% 100%

Made by famous producers/studios

Sequel of the game/serie I am playing

Attractive advertisements

Suitable system requirements

Famous game in foreign countries

Large playerbase

Recommended from websites, magazines, blogger, YouTube

Interesting story

Good reviews from other gamers

Beautiful design

Innovative gameplay

Recommendation from friends

Free

Total

11%

10%

10%

13%

21%

18%

20%

24%

29%

36%

35%

44%

40%

0% 50% 100%

Male

6%

9%

13%

13%

10%

20%

23%

26%

32%

28%

39%

41%

54%

0% 50% 100%

Female

FREE GAME (49%), FRIEND RECOMMENDATION (42%), INNOVATIVE GAMEPLAY

(38%) ARE 3 KEY FACTORS MAKING A GAMER TRY A NEW GAME

Page 33: MOBILE GAME MARKET IN INDONESIA

32

FEEL FREE TO DROP US ANY QUESTION

• Japan & Taiwan

o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan

o Contact person: Mr. Hideyuki Kato (CEO)

o Email: [email protected]

o Contact number: +81 3-5532-3200

• Vietnam

o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,

Ho Chi Minh City, Vietnam

o Contact person: Mr. Ho Hai Dang (Country Manager)

o Email: [email protected]

o Contact number: +84 902-73-9944

• Thailand

o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,

Bangkok 10110, Thailand

o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)

o Email: [email protected]

o Contact number: +66 876 724 832

Page 34: MOBILE GAME MARKET IN INDONESIA

33

• Indonesia

o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia

o Contact person: Mr. Hendry Pratama (Country Manager)

o Email: [email protected]

o Contact number: +65 822 1345 2555 | +62 21 3005 3541

• India

o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903

o Contact person: Mr. Sujit Kunte (Regional representative)

o Email: [email protected]

o Contact number: +65 9127 7654

FEEL FREE TO DROP US ANY QUESTION

Page 35: MOBILE GAME MARKET IN INDONESIA

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