mobile games worth watching: state of the mobile broadcasting market
TRANSCRIPT
Mobile Games Worth WatchingCasual Connect USA, July 18th, 2016
Agenda
• Existing mobile gaming livestream landscape
• Why mobile games should care about Twitch
• What should a mobile developer do?
Twitch Interactive, Inc l Building Games for Broadcasting 2
Mobile Gaming Livestreaming
Japan – Puzzle & Dragons
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Japan - GungHo Festival Tokyo, ~78,000 live attendees
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Japan – Monster Strike Grand Prix, ~$500,000 Prize Pool
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Japan – Influencers Rule
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Japan – Grand Blue Fantasy Scandal
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Korea – Summoners War
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Korea – Black Survival
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Korea – Stone Age
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Korea – Stone Age
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What about Twitch?
65,000,000+MOBILE INSTALLS
WEB 56%MOBILE 35%CONSOLE 7%
OTHER 2%
TWITCH ON MOBILE
Mobile Content on Twitch
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Vainglory
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Clash Royale
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Pokémon Go
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Twitch Plays Pokémon Go
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Why Care?
We know Twitch Drives Installs…
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…but just as important: retention
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…but just as important: retention
Takeaway: Watching Twitch increases average retention
by 3% WoW
So, how do I “Twitch”?
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Counter-Strike: Global Offensive
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Rocket League
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Vainglory
Twitch Interactive, Inc l Mobile Games Worth Watching
SecretOver 80% of a game’s engagement on Twitch
comes from community driven content
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Build your community
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Build your community
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Build your community
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Build your community
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Broadcasters viewership as a result from in-game promo
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Broadcast Hours
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Work with smaller broadcasters!
Twitch Interactive, Inc l Mobile Games Worth Watching
Build your community
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Open development
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Twitch Developer Success / Reach out!
• If you are interested in making your mobile game more Stream Friendly – let us know! We can help you with feature feedback, integration support, and more!
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Twitch Developer Success / Stay connected
• Stay up to date with Twitch Developer Success news and feature releases
Follow @twitchdev on twitterRegistered for a developer account at dev.twitch.tv
• Also if you want to learn more about specific game design techniques that can lead to more success on Twitch, come to my talk at 3:30pm on Wednesday at Amazon Developer Day
Salon 7, Yerba Buena BallroomTwitch Interactive, Inc l Mobile Games Worth Watching
• Mobile games livestreaming is growing like crazy on Twitch
• Viewers of your game on Twitch retain better – 3% week over week on average
• Support & participate in the growth of your community
• Reach out to Twitch – we can help
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Recap / Mobile Games Worth Watching
Twitch Interactive, Inc l Mobile Games Worth Watching
Thank You
@twitchdev@[email protected]