mobile marketing can bring you more business
TRANSCRIPT
How Mobile Marketing can Bring you More Business
Overview
• Visibility and Brand Loyalty
• Mobile Websites
• Mobile Directories
• QR Codes
• Text Messaging
Visibility
• If you want your company to be found by potential customers, then you need to be where people are looking.
• How many people do you know that don’t own a mobile phone?
Brand Loyalty
• Mobile marketing is great way to build up brand loyalty through personal communication and by making sure that you are available to your customers wherever they are.
Mobile Websites
• Many business owners believe that their websites will look fine on a mobile phone, but that is not true.
• Many sites do not convert well and since they become difficult to see and use, mobile visitors give up.
Mobile Websites
• Gone are the days when you needed information, but had to wait until you had access to a computer to find it.
• Information is easily gathered using mobile phones and the Internet.
Mobile Websites
• More people actually own a mobile phone instead of a PC or a laptop.
• Mobile sites offer advantages that standard websites can’t.
• Click to call
Mobile Websites
• Keep Your Mobile Website simple, so that people do not have to wade through flashy sales tricks to get to what they need.
• Keep your contact information and business details where it can be readily seen.
• Restaurants that offer delivery should have a menu available.
Mobile Directories
• Mobile Directories are important for helping customers find you when they don’t know you.
• Many mobile directories offer similar benefits as having your own site, such as the ability to post menus and special offers.
Mobile Directories
• The more active and credible you are in Mobile Directories, the more people will see your business.
• Mobile directories are used by people who are on the go and need a fix for their problem.
• They have intent to buy.
Mobile Directories
• Some Mobile directories such as Foursquare allow a customer to check into your business when they visit you.
• There are various titles to earn, such as mayor, and you can offer specials to people who earn them, encouraging repeat business.
Mobile Directories
• When people are viewing mobile directories, it generally means that they are looking to contact a business immediately and negative reviews or a lack of reviews could lead them to move on because they don’t have the time to do more research.
Mobile Directories
• When mobile directories offer the option to add a special offer to your listing, you should do so.
• The more that your listing caters to the need of the viewer, the more likely it is that they will become a customer.
QR Codes
• QR or Quick Response codes are another great way to use mobile marketing to offer incentives to your customer base.
• QR Technology is free for you to download and free for your customers to scan with apps on their phones.
QR Codes
• QR codes have a surprising range of use.
• They can be used with a simple invitation for customers to scan and be added to your contact list.
• Some companies have even hidden them around large events and used them as a scavenger hunt for users to earn a prize.
QR Codes
• If you want to build a list of mobile subscribers or send people to your Facebook Page or website, you can use QR codes.
• By using QR Codes you will be saving money on any kind of physical form that your customer would fill out. (Promote going green)
QR Codes
• There are many interesting ways for you to entice customers to scan your code. You could offer freebies and discounts, answers to fun riddles and more!
• No more putting an entry form in a box and entering that data manually.
Text Messaging
• Text Messaging is another easy way to capture your customers’ information.
• By having a text marketing campaign, Customers can just text their name to your number and be subscribed to your mobile list.
Text Messaging
• Another great thing about text marketing is that it is a quick way to reach a large group of people.
• It is also cost effective and environmentally friendly because you won’t be leaving a paper trail.
Text Messaging
• Even with email marketing, customers usually still have to print out the coupon, whereas with texts, they can show a cashier the deal right on their phones.
Text Messaging
• Text Messaging is a great way to send your customer base deals quickly.
• This is helpful if your restaurant is having a slow night or if an appointment has just opened up at your office.
Text Messaging
• 90% of text messages are read within the first minute whereas emails can sit in an inbox for weeks or be deleted without being opened.
Text Messaging
• Texts can be used for more than just spreading special offers, they can also be used to inform customers about new products and services.
Text Messaging
• Make sure that when you send a text that you include your business name, so that they will know it’s from you if they don’t have your number saved.
• Also be sure to add an option for them to opt-out of the texts.
Text Messaging
• Make sure you understand the Anti-Spam Legislation based on the Telephone Consumer Protection Act before you start your text campaign.
• Make sure your text marketing works together with your other marketing tools.
Mobile Marketing
• Mobile Marketing is a great, cost effective way to reach a lot of new and repeat customers.
• Start using this marketing technique before your competitors do.
Mobile Marketing
• Mobile Marketing can be more personal and enticing than other forms of marketing.
• Reach your customers where they spend most of their time.
Recap
• Visibility and Brand Loyalty
• Mobile Websites
• Mobile Directories
• QR Codes
• Text Messaging
Thank You
• For more information on a mobile marketing campaign for your business, contact Jerome Brown:
• Email: [email protected]
• Phone: (219) 228-1372
• Try Common Cents Consulting LLC for your web designs and internet marketing needs. You can also find us on Facebook, Twitter, Pinterest and Youtube.