Hello Mobile, meet Marketing.

WHAT IS IT?

MARKETING IN THE MOBILE CHANNEL.

SIMPLY ANOTHER

MARKETING CHANNEL IN YOUR MIX.

IT’S ABOUT DEVICES.

IT’S ABOUT MOBILITY.

OPPORTUNITIES

ARE ENDLESS

WHY IS IT IMPORTANT?

INCREASE IN MOBILE MARKETING SPEND IN 2011.

50%

INCREASE IN AUSTRALIAN MOBILE INTERNET USAGE IN THE LAST THREE YEARS.

3000%

MOBILE SEARCH AUSTRALIANS ARE

DOING IT.

OF AUSTRALIANS SEARCH ON MOBILE.

48% 17

%AT LEAST ONCE A DAY.

MORE INTERNET SEARCHES WILL BE DONE ON MOBILES THAN DESKTOPS.

2013

MOBLE COMMERCEAN EMERGING TREND.

CONSUMER SPEND VIA MOBILE IN 2015.

$119bnOF TOTAL E-COMMERCE.

8%

OF AUSTRALIANS PURCHASED PRODUCTS ON MOBILE.

26% 14

%BY CREDIT CARD.

MOBILE USER EXPERIENCE IT REALLY MATTERS.

OF USERS ARE UNLIKELY TO RETURN TO A MOBILE SITE THEY HAD TROUBLE ACCESSING.

61%

OF USERS WILL VISIT A COMPETITOR’S MOBILE SITE INSTEAD.

40%

WHAT CAN YOU DO

ABOUT IT?

RESEARCH:

IDENTIFY CONSUMER

NEEDS AND GAPS

STRATEGY:

A PLAN TO ADDRESS

THESE OPPORTUNITIE

S

EXECUTION:

BRINGING THIS PLAN TO LIFE

MEASUREMENT:

MAKING SURE YOU’RE DOING IT

RIGHT

WHAT ARE WE DOING ABOUT IT?

INTEGRATED INTO OUR EXISTING SPECIALIST UNITS.

A UNIQUE MOBILE OFFER

MOBILE

SEARCH PAID SOCIAL CONTENT

GET THE COMPLETE STORY.

STRATEGY PRODUCTIONMEASUREMENT

RESEARCH-BASED CHANNEL PLANNING, INTEGRATION AND CREATIVE IDEAS.

STRATEGY

EXECUTION OF STRATEGY IN-HOUSE OR IN PARTNERSHIP WITH DEVELOPERS.

PRODUCTION

ACTIVE AND POST-CAMPAIGN REPORTING AND ANALYSIS.

MEASUREMENT

Dan Richardson | Business Development Director

Switched On MediaLevel 12, 60 Miller St. North Sydney NSW 2060p: 61 2 8248 5007 | f: 61 2 8580 5052 | m: 61 432 274 411

e: dan@switchedonmedia.com.au

GET IN TOUCH.

http://www.flickr.com/photos/jepoirrier/4304184469/http://www.flickr.com/photos/jerine/2813082037/http://www.flickr.com/photos/seanhobson/4504828599/http://www.flickr.com/photos/fotografar/5772738444/http://www.flickr.com/photos/kwl/3573458354/http://www.flickr.com/photos/pfig/2297533963/http://www.flickr.com/photos/pat00139/5773953057/http://www.flickr.com/photos/markhillary/3038379673/http://www.flickr.com/photos/aidanmorgan/5588604053/http://www.flickr.com/photos/bfishadow/4930961643/http://www.flickr.com/photos/hadesigns/3223831119/

IMAGE CREDITS