Mobile Shopping

About

• UpOut is a local events discovery platform in SF, NYC, DC and LA

UpOut Insiders• $20 / month subscription

service• 1 pair of complimentary

tickets per month

About Sam Ho

Currently: Chief Product Officer at UpOutFormer: Android and Mobile StrategicPartnerships at GoogleFormer: Intel Wireless Industry MarketingLinkedIn.com/samhoTwitter.com/sammho

UpOut Mobile Strategy

Mobile - accounts for 60%+of our traffic,from 31% in2013, to 49% in 2014

1. Platform - Native App and Mobile Web

2. Omnichannel Messaging - Push, in-App, Email, Web

3.Content - Right content at right time

Goal: Drive increasedtransactions per user

Driving Engagement on Mobile

1. Batch and Blast -> Segments -> Personalized

2. User Profiles3. Event Triggered4. Recommendations Engine

All About Relevancy

What Does the Future Hold?

Today: Segments User Profile data Event Triggered CampaignsPersonalized Recommendations

Tomorrow:1.Geo Fencing2.Timing - personalized send time3.Frequency Throttling - automatically change the frequency of messages based on engagement

4.Unified Omnichannel Campaigns - Mobile App, Mobile Web, Desktop and email aware

5.Data Sharing - Calendar Integration, Social Integration, Weather integration, User Sentiment, etc.