monetizing mobile apps

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Post on 18-Jan-2015




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  • 1. Monetizing Mobile Apps
    By Chris Black

2. Background
I am a(n)
ActionScript developer
Mobile applications developer
SEO optimizer
Google Adwords consultant
Can we merge mobile and Adwords to boost app sales?
3. The Apps
Terry Paton
Chris Black
4. Pre market considerations
5. Types of Monetization
Direct sale through market
30% off the top for Google / Apple
Direct sale through your website
Requires your own infrastructure 100% of sales
Ad revenue within the app
Get paid for displaying ads
In app sales (Smurfberries)
30% off the top for Apple, 10% for Google
6. Building your App
Screen sizes
Input devices
Variety of processors and RAM
Variety of operating systems
7. Tips / Tricks
Use Adobe AIR or Corona to cross deploy apps
8. Know your Market
Over saturated markets are harder to sell on
This simple game built by Ebsceron the BlackBerry market has tons of reviews / downloads!
9. Upfront Costs
Time to design / build the app
Software to build your app
$99 / year for iOS developer account
$25 one time fee for distributing with Google
$200 for every 10 apps with BlackBerry
(first 10 are free right now)
Advertising costs
10. Post market considerations
11. Cross Sell Your Apps
Add a link to your other apps from within your application
Offer one or two free apps that link back to the market for your paid apps
12. Tips / Tricks
Open the mobile market from within your app
13. User Retention
Listen to users and provide timely updates
Build game play and applications for continued use
Social media integration
14. Tips / Tricks
Allow move to SD for Android
Dont take up internal phone storage unless absolutely necessary!
15. Marketing your apps
16. Social Media
Both Twitter and Youtube are now featured on the Android market with your app
17. Advertisement
Drive users directly to the marketplace
Google AdWords
As little as $0.03 / click
Thanks to Terry Paton and XaviVives for participating in this experiment
18. Google AdWords
19. Google AdWords
20. Tips / Tricks
Dont publish WAP ads when targeting Android or iOS, they dont abide by device targeting rules and will eat your budget
21. AdMob
22. Tips / Tricks
Use limiting factors to cut down your cost per day
Geo-targeting the US costs $0.05 / click, the UK increases to $0.15 / click
23. Comparison
Google AdWords
No minimum daily budget
Some device targeting
Keyword & display network
No OS version targeting
$0.07 - $1.00+ / click
$10 minimum daily budget
Great device targeting
Display network only
OS version targeting
$0.03 $0.25 / click
Google now owns Admob so hopefully we will see the best of both worlds!
24. Targeting Demographics
Know your users
Offer a free app to gather statistics
Both AdWords and AdMob support advanced demographic targeting!
Target by Age, Gender, and Location
Use AppBrain Insights for user data
25. Terry Patons Meteor Storm
26. Results
Apps less than $2.99 are very hard to gain a positive ROI through advertisement
We are making $2 - $4 for every $8 to $10 spent
Advertising is a great way to boost your application within the market
Combined with other techniques listed should lead to better results
27. Special Thanks
Terry Paton @terrypaton1
XaviVives @xavivives
Paul Trani @paultrani
Mobile Twin Cities @mobiletc
Recursive Awesome @RecursiveAwesum
FITC @fitc
28. Questions?
29. Feedback