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MORNING PEOPLE: JENS HOFFMANNS SALON FOR EARLY RISERSBYAlex GreenbergerPOSTED 01/28/16 11:00 AM

Jens Hoffmann and Rachel Rose outside Think Coffee, where the curators morning discussion series AM at the JM is heldonce a month.

COURTESY THE JEWISH MUSEUM

On a recent morning at 8:20 a.m., Jens Hoffmann and Rachel Rose were talking about David Foster Wallace. The two were at ThinkCoffee to discuss Roses video installationEverything and More, which is currently on view at the Whitney, and a crowd of 30 just-

barely-awake New Yorkers of varying ages had gathered to hear them chat.

The title comes from a book by David Foster Wallace,Everything and More: A Compact History of Infinity, Hoffmann said to the

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young artist, glancing down at a folded Post-It note with a few bullet points scrawled on it. How is the film related to the book? I

havent read it.

Its really hard to read, especially if you dont know about math, because its really just hard math problems over and over again, Rose

answered.

Thats fine, Hoffmann, the deputy director at the Jewish Museum in New York, said, sipping a large coffee.

Something that really struck me about the book is, hes describing how we came to understand this completely sublime idea of infinity,but he was describing it through these really basic, finite, feeble, historical ideas that people have been working out through this

abstract math to get there, Rose responded. And so, the title, Everything and More, is just using everyday words to describe [the]

infinite, which is not an everyday thing to think about. Hoffmann and a couple audience members nodded along.

The event with Rose was part of Hoffmanns AM at the JM talks, a series of morning conversations with artists, curators, and writers

who have a show currently on view in New York. Once a month at Think Coffee, at 8 a.m., Hoffmann hosts one of these discussions

the next will be with Liam Gillick, who will speak on February 17 about his upcoming show at Casey Kaplan. According to

Hoffmann, about half of the attendees are regulars.

The day before, in his highly organized office at the Jewish Museum, Hoffmann told me that the timing of the series doesnt botherhim much. Seated in front of a bookshelf filled with monographs and catalogues, he said, It originally started at 7, but I got a lot of

criticism for that.

That was pretty early, I told him. Most people dont like discussing art first thing in the morning. It was too early for certain people,

but I wouldve preferred for it to be even earlier, Hoffmann responded, despite adding that he enjoys sleeping in. I like to talk about

art and things that are related to art pretty much every hour of the day. (Attendance tripled after the series moved to 8 a.m.)

One inspiration for the series came from Hoffmanns longtime friend, the globe-trotting curator Hans Ulrich Obrist, who often

neglects sleep for the sake of art. For years, Obrist held his own series of early-morning salons in London, called the Brutally Early

Club, which met at 6 a.m. The talks have since been renamed OM3am and are held at 3 a.m., making Hoffmanns choice to have hisat 8 a.m. seem reasonable by comparison. Mercifully, the coffee at the AM at the JM events is free. (Obrist aside, Hoffmanns real

origin story about how the talks began has a feeling of divine intervention. He said that when he first started working at the Jewish

Museum in 2012, he was perusing a bookshelf when old flyer fell out of it. I look at this thing, he recalled, and it says, AM at the

M. Thats when I said, Hmm, what could that be? Yeah, lets do this series called AM at the JM. )

Hoffmann noticed that, because of these talks inopportune times, they brought only the most passionate visitors. He compared it to

going to the gym in the morning. The more extreme, the better, he said. In 2013, in an homage to his friends talk series, Hoffmann

invited Obrist to be the first speaker.

Since then, Hoffmann has hosted artists including Camille Henrot, Dara Birnbaum, Adam McEwen, Christian Boltanksi, andMichelle Grabner. The conversations sometimes grow from discussions Hoffmann has with his artist friendsfor example, he and

Rose meet at bars and coffee shops regularly to discuss science fiction and obscure Japanese cinema, but usually they do it without an

audience.

When he invites artists to do an AM at the JM talk, they usually ask what they should prepare. Hoffmann tells them to do, more or

less, nothing. Of course, the question will come up: Do we have to show slides? What do you want us to do? And its like, No, this is

it. Just think about having coffee with me, and there just happen to be flies on the wall who listen to us.

Ultimately, he said, its a very casual, very improvised kind of thing. And, you know, maybe thats also why its fun. When everything

is so bureaucratic, its kind of like an escape.

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