mry at dis: five internal hurdles to innovation
DESCRIPTION
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey Speaker: Matt Rednor, chief strategy and innovation officer, MRY @mrednorTRANSCRIPT
Making Brands Remarkable
5 Hurdles to Innovation in Ad Agencies
Matt RednorChief Strategy & Innovation Officer, MRY@mrednor
Making Brands Remarkable
Our model
Making Brands Remarkable
Financial pressure
Making Brands Remarkable
Organizational design
Making Brands Remarkable
Culture
Making Brands Remarkable
Self-awareness
The “Dorizza”
Making Brands Remarkable
Hurdles to Innovation in Ad Agencies
1. We sell hours, not ideas2. We’re slaves to new business3. We’re organized to make ads4. We accept mediocrity5. We don’t go deep
Matt RednorChief Strategy & Innovation Officer, MRY@mrednor