mtl + ecommerce #29 - internet of things with mnubo
TRANSCRIPT
Internet of Things Analytics
Disrupting how we sell products
Frédéric Bastien, CEO [email protected]
@fredbastien
The Internet of Things
50 billion $14 Trillion 20 Zettabytes things connected by 2020 (excluding PCs, smartphones & tablets)
Estimated Global Economic Value
of the IoT in 2020 (Cisco)
(1021 Bytes) Generated annually by 2020
…connecting ‘an object’ to the Internet, in order to collect and receive data…and enable this ‘object’ to
become smart…
Connected Mouse Trap The Bios Incube Quirky – Egg Minder
BinCam
Unexpected applications!
Peggy – cloth peg iCPooch – Treat and Video Chat
I was blind, but now I see…
Non-Connected Product
MANUFACTURING DISTRIBUTION SHIPPING PURCHASE ACTIVE LIFE OF PRODUCT
END OF
LIFE
MANUFACTURER
Bad
Rev
iew
s
Sup
po
rt c
alls
‘Ship & Pray’
Data-Driven IoT Product
MANUFACTURING DISTRIBUTION SHIPPING PURCHASE ACTIVE LIFE OF PRODUCT
END OF
LIFE
MANUFACTURER
Full visibility throughout the lifecycle
IoT Analytics libraries
• Product Scoring & Benchmarking • User Engagement & Behavior • Lifecycle Management • Session Analytics • Anomaly & Outlier Detection • Pattern matching & trends • Predictive Replenishment
• Logins • Clickrate • Crashes • Views/impressions • …
• Pageviews • Sessions • Visitors • Bounce rate • …
www
IoT enables new business models
“I want it now” economy
+ Dynamic pricing
+ Consumer engagement
+ Asset health & efficiencies
+ Supply chain
IoT – the new Brick’n Mortar
+ Predictive replenishment + Usage behavior tracking + Asset health scoring
BEER FRIDGE
SMART SMART CONSUMER PRODUCTS
XaaS: ‘EVERYTHING AS A SERVICE’
Industrial
Consumer
Jet Engine Irrigation Manufacturing Equipment Transportation Medical management Recycling
Security Biking Electric Tools Transportation Printers Textbooks
Creating customers… for life
CUSTOMER LIFETIME
VALUE
COST OF ACQUISITION
IMPROVING CUSTOMER EXPERIENCE INFLUENCE BEHAVIOR & RETENTION
NET PROMOTER
SCORE
IoT ANALYTICS
SMART OBJECT
PERFORMANCE
IoT Sensors in LED lights + Analytics = in-store conversion
• The ‘Connected Product’ trend is here to stay
• Product companies need to be data-driven through the entire product lifecycle
• Leverage IoT Data Analytics to create new business models
• Create customer for life by understanding how your product experience drives NPS
Thank You! Come visit us tomorrow!
https://lesportesouvertesentreprises.com/
@mnubo
/company/mnubo
/mnubo
@mnubo