multichannel raises $3m to launch fullyial, search engine … · 2015-09-11 · multichannel raises...
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9/11/2015 Multichannel Raises $3M to Launch Fully Automated Ad Management Platform for Social, Search Engine Campaigns | Reuters
http://www.reuters.com/article/2013/11/26/idUSnMKWgpW9ya+1c8+MKW20131126 1/3
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Press Release | Tue Nov 26, 2013 12:06pm EST
Multichannel Raises $3M to Launch Fully Automated AdManagement Platform for Social, Search EngineCampaigns* Reuters is not responsible for the content in this press release.
Multichannel Raises $3M to Launch Fully Automated Ad Management Platform forSocial, Search Engine CampaignsNew Capital Will Be Used for Public Launch Artificial Intelligence Powered Marketing
Platform in the Cloud Is Free to Try
MOUNTAIN VIEW, CA(Marketwired Nov 26, 2013) Multichannel
(www.Multichannel.net) today announced a $3M seed capital round from a network of
angels across Europe and Asia to close out its gotomarket funding. The new capital will
be used to accelerate the world's first fully automated and artificialintelligence driven
platform that allows businesses of any size to run, review and improve their marketing
exposure. The platform comes with a free 30day trial period. Multichannel's product
features an integrated dashboard built to optimize the management of ad campaigns on
various channels and search engines through a single AIempowered solution.
Multichannel has sealed the cracks of online marketing campaigns by combining different
distribution channels into one userfriendly, cloudbased interface, making it quick and
easy to manage even the most complex online advertising campaigns.
"By developing the first 100percent automated digitalmarketing platform, we have not
only been able to provide an intuitive and comprehensive universal dashboard but also do
so at the lowest price in the industry," said Multichannel CEO Dmitry Fedotov. "With our
knowledge, utilization of accumulated data, advanced optimization and patented
technologies all unique to the industry we are leading the way for marketers to focus
their attention on their essential business goals and values, not timeconsuming
administrative tasks."
With unlimited scalability, the Multichannel platform provides marketers with a seamless
solution to deliver messages to millions of channels worldwide, regardless of regulatory
barriers, language or currency. Multichannel starts by collecting various marketing
distribution channels into one location. After logging into each channel individually and
adding them to the dashboard, the user will have access to all of the channels without
having to log into each one separately. Through artificial intelligence supported by
innovative, Multichannelpatented technology the platform constantly collects and
analyzes data from past and current advertising campaigns, providing users with realtime
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9/11/2015 Multichannel Raises $3M to Launch Fully Automated Ad Management Platform for Social, Search Engine Campaigns | Reuters
http://www.reuters.com/article/2013/11/26/idUSnMKWgpW9ya+1c8+MKW20131126 2/3
recommendations on how to improve. Empowering campaign managers with acomprehensive solution for the optimal ad spend and reach, the platform also performs24/7 bid management, allowing advertisers to start saving instantly.
Other highlights of the Multichannel platform include the ability to:
Review results of campaign exposure on various platforms in personalized control panels that focus on results which are important tocustomers;Create reports in variable currencies;Generate, monitor and manage marketing exposure in one place and language, and using one metric;Perform constant evaluations of customer groups and ways to reach them in the right place at the right time;Provide automatic bid management that optimizes and adjusts bids in campaigns in real time;Warn of inefficient, fraudulent or misleading placements;Deliver fraudprevention measures, such as eliminating placements on websites that generate profits fraudulently.
"All the unique features that Multichannel provides users with comprehensively cover allthe bases of global marketing campaigns," added Fedotov. "Personalized touches suchas including the optimization of marketing campaigns search engines, providing users withfraud prevention, and our unique bid management system exemplify our goal ofchanging the scope of online marketing solutions as we know it."
For a free 30day trial and more information, please visit: https://multichannel.net.
About Multichannel Multichannel is the first fully automated digital marketing platform with an integrateddashboard built to optimize the management of ad campaigns on various channels througha single automated, AIempowered solution. Multichannel's inspired tools for advanceoptimization utilize artificial intelligence for data analysis, bid management and click fraudblocker, allowing for ideal budget optimization delivering the best results for advertisersand enables marketing teams to focus more on strategy and less on administrative tasks.Through a multitude of languages, currencies and regulatory barriers, this cloudsolutionallows for the optimal ad spend and reach, by analyzing data through a smart algorithmand combining various distribution channels into a single platform.
Multichannel's team currently comprises 35 people in six offices worldwide, including HongKong, Mountain View, Calif., Shanghai, Moscow and Munich.
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9/11/2015 Multichannel Raises $3M to Launch Fully Automated Ad Management Platform for Social, Search Engine Campaigns | Reuters
http://www.reuters.com/article/2013/11/26/idUSnMKWgpW9ya+1c8+MKW20131126 3/3
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