Museum 2012: the socially purposeful museum

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My presentation for Museum 2012 conference in Taiwan. Twenty minutes on Manchester Art Gallery's Pre-Raphaelite Experiment.

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<ul><li> 1. Pre-Raphaelite Experiment: new ways to engage audiences with historic collections through collective user-generatedinterpretationMarge Ainsley AMRS, Freelance Marketer and Independent Evaluatorfor Manchester Art Gallerys Pre-Raphaelite Experiment</li></ul> <p> 2. Images courtesy Manchester Art Gallery 3. Images courtesy Manchester Art Gallery/Michiko Fujii 4. Image courtesy Matt Wardle/Manchester Art Gallery 5. Images courtesy Manchester Art Gallery/Michiko Fujii 6. Images courtesy Manchester Art Gallery 7. Image courtesy Manchester Art Gallery 8. Images courtesy Manchester Art Gallery 9. Images courtesy Manchester Art Gallery/Michiko Fujii 10. Images courtesy Manchester Art Gallery/Michiko Fujii 11. Some key conclusions Personal experience Choice of collection Freedom to take over a space Working with targeted groups Capturing response to live interpretation Understanding public response to space 12. Future strategy considerationsIs it acceptable to have a space which, at select points in the year, is dedicated foruser groups and their intervention?How much of the overall Pre-Raphaelite collection was engaged with and doesthat matter? Did four paintings represent the collection and provide enoughopportunity for engagement from both participants and the wider public?How can you get across the responses from live interpretation into the space andis this important? Should a new model be weighted towards live interpretation?How can activity within the participant groups be sustained (for example, theteachers network)?Would further research into the general public reaction help to fill any of the gaps inknowledge to inform a future strategy? 13. www.thepreraphaeliteexperiment.org.ukwww.margeainsley.co.ukmarge@margeainsley.co.uk Sir John Everett Millais, Autumn Leaves (1856), (crop), courtesy Manchester Art Gallery </p>