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  • 8/3/2019 My Assingment

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    1. The Economic Importance of Transportation

    Like many economic activities that are intensive ininfrastructures, the transport sector is animportant component of the economy impacting on development and the welfare of populations.

    When transport systems are efficient, they provide economic and social opportunities and

    benefits that result in positive multipliers effects such as better accessibility to markets,employment and additional investments. When transport systems are deficient in terms of

    capacity or reliability, they can have an economic cost such as reduced or missed opportunities.

    Transport also carries an important social and environmental load, which cannot be neglected.Thus, from a general standpoint the economic impacts of transportation can be direct and

    indirect:

    Roads. The 20th century saw the development of road transportation systems and automobilemanufacturing. Individual transportation became a commodity available to the masses,

    especially after the Second World War. This process was reinforced by the development of

    national highway systems.

    Transport also contributes to economic development throughjob creationand its derived

    economic activities. Accordingly, a large number ofdirect(freighters, managers, shippers) and

    indirect (insurance, finance, packaging, handling, travel agencies, transit operators) employmentare associated with transport. Producers and consumers take economic decisions on products,

    markets, costs, location, prices which are themselves based on transport services, their

    availability, costs and capacity.

    4.5 Land Logistics

    Land logistics is a very important link in logistics activities. It extends the delivery servicesFor air and maritime transport from airports and seaports. The most positive characteristic of

    land logistics is the high accessibility level in land areas. The main transport modes of landlogistics are railway transport, road freight transport and pipeline transport.

    Railway transport has advantages like high carrying capacity, lower influence by weatherconditions, and lower energy consumption while disadvantages as high cost of essential

    facilities, difficult and expensive maintenance, lack of elasticity of urgent demands, and time

    consumption in organizing railway carriages. Road freight transport has advantages ascheaper investment funds, high accessibility, mobility and availability. Its disadvantages are

    low capacity, lower safety, and slow speed. The advantages of pipeline transport are high

    capacity, less effect by weather conditions, cheaper operation fee, and continuous conveyance;the disadvantages are expensive infrastructures, harder supervision, goods specialization, and

    regular maintenance needs.

    The excessive usage of land transport also brings many problems, such as traffic jams,

    pollution and traffic crashes. In the future, to improve the land transport in transportefficiency and reliability, a revolution of transport policies and management is required, e.g.

    pricing.

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    Detail of my Business

    Name of the enterprises Green Hazara EnterprisesAddress Sheerian Jinnah colony kemari Karachi

    Terminal Location Zulfiqarabad near Port Qasim

    Nature Chemical and Petroleum TransportationE mail greenhazara.ent.comTelephone 021-39876543

    Number of Employees 120

    Services provided my green Hazra enterprises

    Petroleum transportation services all over the country Chemicals transportation services all over the country

    Molasses transportation services only Sindh and Punjab Palm oil transportation services in Sindh and Punjab

    Competitors

    Any person or entity which is a rival against

    another. In business, a company in the same

    industry or a similar industry which offers asimilar product or service. The presence of one or

    more competitors can reduce the prices ofgoods

    and services as the companies attempt to gain a

    larger market share. Competition also requirescompanies to become more efficient in order to

    reduce costs. Fast-food restaurants McDonald's

    and KFC are competitors, in transportation ofchemicals and petroleum products Green Hazara and Al Haj Enterprises

    Major competitors of green Hazara enterprises are

    Al Haaj enterprises

    Strong points

    Working from last 15 years Have huge capital resources Very big fleet of vehicles Ability to invest more

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    Weaknesses

    Traditional style of business dealing Maximum fleet consist of old vehicles Unskilled and un trained staff

    Mengal Enterprises

    Strong points

    Working from last 12 years Also have huge capital resource Have political background 50 percent fleet consist of new models vehicles

    Weaknesses

    Old style of keeping financial records Running other businesses also Mostly staff consist of uneducated people specially fleet management and

    drivers

    Market Share

    Market share is used by businesses to determine theircompetitive strength in a sector as compared to other

    companies in the same sector. It also allows you to

    accurately assess your performance from year to year.

    Market share shows us how much market we are grabbing.How much people are satisfied from our good, services and

    products. Market share determine the influence of our

    company in a particular sector or market. If any companygrabs more percentage of market share than its competitors

    its mean this company influencing more in the market than

    its competitors.

    Increased market share is not always the best solution for

    businesses. Increased market share must be related withprofitable terms rather than just holding more market and

    not getting profit. It might not be profitable if it is associated with expensive advertising or a big

    price decrease. A company may not be able to meet the demand of an increased market share

    without huge investments in new equipment and employees. Managing market share, therefore,is a very important aspect of managing a business.

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    The market share of Green Hazara Enterprises

    I develop four basic strategies to improve and maximize the market share of Green HazaraEnterprises.

    Improve our services than our competitors. We can reduce the price or offer special incentives for customers, such as discounts. Invest more in business if there is a need. This requirement can full fill by taking short

    and long term loans.

    Can advertise and make people aware the new standards of transportation, this strategywill help to improve market share.

    Financial requirement

    Finance is the back bone of any business. Without

    finance no one can start any business. Ransom amount

    of finance may increase the chance to combat with the

    competitors. Every business man and organization mushhas the enough backup of more finance to put in if there

    is a need to make our business stable.

    Financial condition of Green Hazara Enterprises can be

    analyzed from following balance sheet.

    Market share 1st Al Haj 30%

    2nd Mengal 24%

    3rd Green hazara 21%

    4th M.M Malik 11%

    5th Remaining 14%

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    GREEN HAZARA ENTERPRISES

    BALANCE SHEET

    AS ON OCT 31, 2010

    Assets Liabilities & Owners Equity

    Current Assets

    Cash 800000

    Bank 3000000

    Prepayments 700000

    Total current assets 4500000

    Fixed Assets

    Furniture 300000

    Land 1000000

    Building 900000

    Office supplies 100000

    Vehicles 3100000

    Total Fixed Assets 5400000

    Current Liabilities

    Short term loan 1000000

    Non Current Liabilities

    LONG TERM LOAN 2300000

    Total Liabilities 3300000

    Owners Equity

    Capital 6600000

    Total Assets 9900000 Total Liabilities & Owners Equities 9900000

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    Future prospective

    Every business man wants to grow and expend more and more in

    his business field. After analyzing the present conditions and the

    chances of the success he made some future prospects. Future

    prospects play a vital role in stabilizing and expending the

    business. While making future prospects we must be very realistic

    because any unrealistic or idealistic prospects will waste our time

    and capital.

    Future prospects of Green Hazara Enterprises are as follows.

    To establish the standard and certified personal vehicles yard out side the city. To manage transport management program for our staff. To expend our business globally. With in next 10 years make my company the biggest transportation company of Pakistan. To open transport management institute with in coming 15 years. With in coming 2 years open 2 new offices 1st in Lahore 2nd in Islamabad Container transportation all over the country.

    Swat analysis

    Swat analysis provide information that is helpful inmatching the firms resources and capabilities to the

    competitive environment in which it operates. As such, it is

    instrumental in strategy formulation and selection.1

    SWOTstands for strengths, weaknesses, opportunities, and threats.

    Strengths and weaknesses are internal factors. Opportunities

    and threats are external factors.

    No business can be perfect in all aspects every business havesome strengths and weaknesses. As far as the externalfactors are concern the door of opportunities and threats

    keep open for every business. This is the place where business has to combat the

    competitors on huge basis.

    1http://www.quickmba.com/strategy/swot/

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    The swat analysis of Green Hazara enterprises is.

    Internal factors

    Strengths We have the well educated and trained staff including drivers. We have the latest models vehicles according to international

    standard.

    Health, safety and security rules are implemented strictly. We pay more to drivers as compare to our competitors. As we are providing standard transportation on same market rate

    but our competitors dont concern about the standard. This point

    will go in the favor of our transportation company.

    Our all vehicles have tracker system which will reduce the chancesof robbery.

    Weaknesses We are new in the market. We have small capital as compare to our major competitors. Its difficult to manage the modern transport standards in

    traditional society.

    As far as our society and competitor nature is concern they can useother indirect ways to suppress us like threats to our staff and

    political pressure as well.

    External factors

    Opportunities As we are growing rapidly in a few years we can become the

    biggest transport company of Pakistan.

    As we are maintaining the international standards we can get theinternational transportation contracts easily.

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    Threats Our competitors can hiear the trained people also Our competitors have huge capital to invest in their business. Road accidents may cause a real damage because transportation of

    chemicals and petroleum products always being dangerous.

    As we know the instability of political conditions in Pakistan andchanges in Government policies regarding to new taxes may affectthe health of our business.

    Exit strategy

    The method by a venture capitalist or business ownerintends to get out of an investment that he or she has made

    in the past. In other words, the exit strategy is a way of

    "cashing out" an investment. In the context of an active

    trader, a plan as to trade will be closed out.2

    Business organizations are also like living organism theyborn. They grow in particular environment and one day

    either they end or merge with others and lost their identity. When we start a new business, or as

    we develop strategies and plans to grow our business, we must need to think about our business

    exit strategy. If, one day, we plan to exit our business and transform our equity into cashthrough a sale, merger and change into other business need to prepare for that every step along

    the way.

    The exit strategies for Green Hazara enterprises are as follows.

    1st option is that I will try to make merger with other transportation organization.

    2nd option is this that I will give my vehicles on rent to my competitors and otherbig organization like PSO, SHEL Pakistan, Total and Bosicor etc.

    3rd and the last option is this that I will sellout all the vehicles, office furnitureand other office supplies at market price and try to minimize the loss. Having paid

    the all liabilities I will reduce the chances of my capital loss.

    2http://www.investopedia.com/terms/e/exitstrategy.asp

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