neiman marcus training guide - zimmerli ladies spring 2014
DESCRIPTION
Zimmerli of Switzerland has earned its reputation as "The World's Finest Underwear" by using only the finest organic fibers from around the world, and employing their own innovative and eco-conscious production techniques to achieve a distinctive look, a beautiful finish, and a perfect fit. Zimmerli garments are for connoisseurs of quality, excellent craftsmanship, and timeless design. Zimmerli is 100% Handmade in Switzerland since 1871.TRANSCRIPT
The World’s Finest Underwear
Handmade in
Switzerland
since 1871
Zimmerli of Switzerland
Company History
Unique Brand Position At Neiman Marcus
Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment.
Meets the taste level of highly discerning customers who travel the world and expect the most
refined European products found at Harrods, Zermoli, Globus, to be present at Neiman
Marcus.
Narrow distribution of Zimmerli in the US distinguishes NM assortments from other more widely
distributed brands on your floor.
“Made in Switzerland” is a proud and vital core value of the Zimmerli brand—the only
underwear company still producing in Switzerland—a true commitment to creating handmade
luxury products.
Zimmerli offers excellent price-to-value with investment pieces of multi-function. Products can
be layered, worn as underwear, sensual sleepwear, or great RTW items. All with exquisite
comfort against skin for well being.
Zimmerli is “The Couture Underpinning”, uncompromised quality and style-to-be-seen. A
perfect paring with the finest RTW brands.
Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable.
Each rib structure has a unique look and feel, knitted on rare machines that Zimmerli owns.
Reorderable fashion basics are unique to Zimmerli. Offer your customers very special, highly
detailed and unusual NOS products, a profitable business with minimal markdowns
Zimmerli is “handmade”, uncommon, the best-of-the-best, a distinctive luxury
Page: 2
Zimmerli’s unique
style is achieved
through exquisite ribs.
These make Zimmerli
incomparable to other
brands on Neiman
Marcus selling floor.
Each rib structure has
a unique look and feel.
Exclusive ribs are
knitted on rare
machines, that only
Zimmerli owns.
Exclusive Ribs Our PRODUCTS
Product
Philosophy
Page: 3
100% long staple
Egyptian Mako
cotton
2x2 Rib
Opulent French
Stretch Calais Lace
Trim. Lacey,
sensual, extreme
comfort
Colors:
White
Black
Sizes:S-XL
Styles:
Spaghetti 211-2750
Cap Sleeve 211-2752
Hipster 211-2754
New Basic Collection !!!
Ava - 2x2 Rib
Spring 14
Assortment
Spring 2014 Page: 4
New Basic Collection !!!
Madison - 6X6 Rib
100% long staple
Egyptian Mako
cotton, fine twisted
yarn, mercerised
6X6 Rib
Rich Modern
Graphic Stretch
Lace Edge from
Switzerland
Colors:
White
Black
Sizes: S-L
Styles:
Spaghetti-282-2410
Long Sleeve-282-2413
Bikini-282-2414
Spring 14
Assortment
Spring 2014 Page: 5
260 Maude Prive
100% long staple
Egyptian Mako cotton,
hierloom quality
French Stretch Calais
Lace Trim
Styles:
Spaghetti 260-2186
No Sleeve 260-2187
Hipster 260-2190
Sizes: S-XL
Basic Colors:
Blush
Ecru
Black
Fashion Color:
Dove
Maude Prive - Ajoure Fantasy Rib
Spring 2014 Page: 6
Spring 14
Assortment
Fleur Magique – 2x2 rib
100% long staple
Egyptian Mako cotton
Exclusive Italian
directional embroidered
medallion
Colors:
White
Black
Styles:
Spaghetti 211-2725
No Sleeve Top 211-2726
Hipster 211-2729
Spring 2014 Page: 7
Spring 14
Assortment
Driving Growth in Spring 14
• Distinctive Assortment
• Contest for All Sales Associates
• Zimmerli Reference / Brand Book for each door
On-going Sales Support
Beautiful Features and Selling points Emails to SA’s
Smart Phone & Social Content for use with Customers
Facebook / Social coordination to Promote Store Events
Department / Store Support
Gratis for Department SA’s & Personal Shoppers (new doors)
Training Seminars in-stores or on-line in all 12 doors
Customized Training handouts per NM Assortment
Spring 2014 Page: 8