neiman marcus training guide - zimmerli ladies spring 2014

8
The World’s Finest Underwear Handmade in Switzerland since 1871 Zimmerli of Switzerland Company History

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Zimmerli of Switzerland has earned its reputation as "The World's Finest Underwear" by using only the finest organic fibers from around the world, and employing their own innovative and eco-conscious production techniques to achieve a distinctive look, a beautiful finish, and a perfect fit. Zimmerli garments are for connoisseurs of quality, excellent craftsmanship, and timeless design. Zimmerli is 100% Handmade in Switzerland since 1871.

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The World’s Finest Underwear

Handmade in

Switzerland

since 1871

Zimmerli of Switzerland

Company History

Unique Brand Position At Neiman Marcus

Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment.

Meets the taste level of highly discerning customers who travel the world and expect the most

refined European products found at Harrods, Zermoli, Globus, to be present at Neiman

Marcus.

Narrow distribution of Zimmerli in the US distinguishes NM assortments from other more widely

distributed brands on your floor.

“Made in Switzerland” is a proud and vital core value of the Zimmerli brand—the only

underwear company still producing in Switzerland—a true commitment to creating handmade

luxury products.

Zimmerli offers excellent price-to-value with investment pieces of multi-function. Products can

be layered, worn as underwear, sensual sleepwear, or great RTW items. All with exquisite

comfort against skin for well being.

Zimmerli is “The Couture Underpinning”, uncompromised quality and style-to-be-seen. A

perfect paring with the finest RTW brands.

Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable.

Each rib structure has a unique look and feel, knitted on rare machines that Zimmerli owns.

Reorderable fashion basics are unique to Zimmerli. Offer your customers very special, highly

detailed and unusual NOS products, a profitable business with minimal markdowns

Zimmerli is “handmade”, uncommon, the best-of-the-best, a distinctive luxury

Page: 2

Zimmerli’s unique

style is achieved

through exquisite ribs.

These make Zimmerli

incomparable to other

brands on Neiman

Marcus selling floor.

Each rib structure has

a unique look and feel.

Exclusive ribs are

knitted on rare

machines, that only

Zimmerli owns.

Exclusive Ribs Our PRODUCTS

Product

Philosophy

Page: 3

100% long staple

Egyptian Mako

cotton

2x2 Rib

Opulent French

Stretch Calais Lace

Trim. Lacey,

sensual, extreme

comfort

Colors:

White

Black

Sizes:S-XL

Styles:

Spaghetti 211-2750

Cap Sleeve 211-2752

Hipster 211-2754

New Basic Collection !!!

Ava - 2x2 Rib

Spring 14

Assortment

Spring 2014 Page: 4

New Basic Collection !!!

Madison - 6X6 Rib

100% long staple

Egyptian Mako

cotton, fine twisted

yarn, mercerised

6X6 Rib

Rich Modern

Graphic Stretch

Lace Edge from

Switzerland

Colors:

White

Black

Sizes: S-L

Styles:

Spaghetti-282-2410

Long Sleeve-282-2413

Bikini-282-2414

Spring 14

Assortment

Spring 2014 Page: 5

260 Maude Prive

100% long staple

Egyptian Mako cotton,

hierloom quality

French Stretch Calais

Lace Trim

Styles:

Spaghetti 260-2186

No Sleeve 260-2187

Hipster 260-2190

Sizes: S-XL

Basic Colors:

Blush

Ecru

Black

Fashion Color:

Dove

Maude Prive - Ajoure Fantasy Rib

Spring 2014 Page: 6

Spring 14

Assortment

Fleur Magique – 2x2 rib

100% long staple

Egyptian Mako cotton

Exclusive Italian

directional embroidered

medallion

Colors:

White

Black

Styles:

Spaghetti 211-2725

No Sleeve Top 211-2726

Hipster 211-2729

Spring 2014 Page: 7

Spring 14

Assortment

Driving Growth in Spring 14

• Distinctive Assortment

• Contest for All Sales Associates

• Zimmerli Reference / Brand Book for each door

On-going Sales Support

Beautiful Features and Selling points Emails to SA’s

Smart Phone & Social Content for use with Customers

Facebook / Social coordination to Promote Store Events

Department / Store Support

Gratis for Department SA’s & Personal Shoppers (new doors)

Training Seminars in-stores or on-line in all 12 doors

Customized Training handouts per NM Assortment

Spring 2014 Page: 8