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The SIG Webinar will begin shortly. Once the webinar begins, the sound will come from your computer speakers. In the meantime, please take a look at the upcoming SIG networking events listed on the right side of your screen and plan to join us if you are in one of these cities this fall. NETWORKING EVENTS GLOBAL SUMMITS Oct 27-29, 2015 Amelia Island SYMPOSIUMS June 1 Toronto, Canada Sept 17 Columbus, Ohio REGIONAL ROUNDTABLES May 6 Atlanta, GA May 13 Houston, TX For more information and to register for all SIG events: www.sig.org

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The SIG Webinar will begin shortly.

Once the webinar begins, the sound will come from your computer

speakers.

In the meantime, please take a look at the upcoming SIG networking events listed on the right side of your screen

and plan to join us if you are in one of these cities this fall.

NETWORKING EVENTS

GLOBAL SUMMITSOct 27-29, 2015 – Amelia Island

SYMPOSIUMS

June 1 – Toronto, Canada

Sept 17 – Columbus, Ohio

REGIONAL ROUNDTABLES

May 6 – Atlanta, GA

May 13 – Houston, TX

For more information and to register for all SIG events:

www.sig.org

You must be logged in to the SIG website to access the Loyalty Program.For more information and to register for all SIG events:

www.sig.org

Become a SIG Champion and earn points in the process by…

•Attending a networking event

•Dialing into an online event

•Speaking at a live or online event

•Submitting content to our blog or SRC

•Referring a new member

•And more

Redeem points for great rewards!

•Collect and redeem points for items ranging from small gadgets

to large high-tech electronics

•OR donate to a charity instead!

RECENT POSTINGS

The SIG Career Network is

bursting with opportunities.

New jobs are posted daily by some of the best known global

companies in the world for those seeking careers in sourcing,

outsourcing, procurement and related functions.

For more information go to: www.sig.org/career-center.php

NEW to the Career Network!

• Staples, Inc. – posted April 30:

• Category Director – Global Technology

• Lincoln Financial Group – posted April 30:

• Facilities Procurement Consultant

• The Hartford – posted April 28:

• Vice President, Procurement

• McDonald’s USA – posted April 22:

• Strategic Sourcing Analyst

• Travelers – posted April 10:

• Manager, Supplier Management

• NetApp – posted April 7:

• Global Souring Partner, Technology

• Knowledge Universe – posted April 7

• Sourcing Specialist

• Best Buy – posted April 6:

• Senior Manager, IT Sourcing - Software

• HBO – posted April 6:

• Procurement Analyst

bit.ly/SIGLinkedIn @SIGinsights bit.ly/SIGfacebookbit.ly/SIGYouTube

Join the discussion in SIG’s Peer2Peer Resource program too!

Stay connected with other SIG members through various social media channels

SOCIAL MEDIA

bit.ly/SIGBlog

New Topic Each Week2:00 pm Eastern

(11:00 am Pacific)

Upcoming Free SIG Webinars:

May 14, 2015Delivering on the Promise: Best Practices in Implementing Source-to-PayPresented by GEP

May 19, 2015Fannie Mae and the Lessons of Supplier RiskPresented by Ivalua

May 21, 2015Thought LeadershipPresented by Allegis Global Solutions

Register at www.sig.org

For more information and to register for all SIG events:

www.sig.org

Upcoming Town Hall Teleconference:

May 13th

Capturing Value Beyond Cost Savings

Presented by:

Kate VitasekUniversity of Tennessee

SIG Town Hall Teleconferences

bring a small group of buy-side ONLY attendees together for a facilitated

discussion on top-of-mind issues in an open-mic, private conversation.

Town Hall Teleconferences are NOT recorded.

Calendar of Town Hall Teleconferences

Taking place at 1:00 pm Eastern on the following dates:

February 11 August 12 April 8 September 9 May 13 October 14

June 10 November 11July 8 December 9

For more information and to register for all SIG events:

www.sig.org

SIG Symposiums and Regional Roundtables provide education and local networking for members and invited non-member corporate users

Symposiums 2015:

Minneapolis, MN – Mar 25

Toronto, Canada – June 1

Columbus, OH – Sep 17

New York, NY – Oct 15San Francisco Bay Area – Nov 10

Regional Roundtables 2015:

Chicago, IL – Apr 29

Atlanta, GA – May 6

Houston, TX – May 13

Washington, D.C. – Oct 1Raleigh, NC – Nov 5

For more information and to register for all SIG events:

www.sig.org

For more information go to: www.sig.org/siguniversity

Online certification program

Associate, Professional, Advanced Professional and Executive level courses

Modules with lessons, formative assessments, summative testing and final proctored exam

Certification good for 5 years

Interested in providing input?

Let us know!

For more information go to: www.sig.org/universityoutreach

Partnering with Universities

Introducing students to seasoned supply chain executives

Sharing thought leadership with students in class, SIG University courses and at SIG events

Giving access to internship and job postings on the SIG Career Network

Allowing students to get real world insight into supply chain careers

Finding tomorrow's supply chain professionals today

To Inspire, Motivate, and Lead Change

Denali Group

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© 2015 Copyright Denali Group. All Rights Reserved.

Alan VeeckVice President

Denali Sourcing [email protected]: (412) 215-9028

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© 2015 Copyright Denali Group. All Rights Reserved.

www.leadwithastory.com

[email protected]

Twitter: @LeadWithAStory

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© 2015 Copyright Denali Group. All Rights Reserved.

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© 2015 Copyright Denali Group. All Rights Reserved.

Procurement Execution

STRATEGIC – Category

Managers should spend 80%

of time on these activities!

TACTICAL – should be out-tasked to

most efficient and effective team

Stakeholder Management

Category Management

Source + Contract Manage+

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© 2015 Copyright Denali Group. All Rights Reserved.

Market Intelligence Spend Analysis

TrainingCoaching

Execution ResourcesCSN

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© 2015 Copyright Denali Group. All Rights Reserved.

Coaching

cross-train·ing

noun

Training in two or more activities in order to improve strength and performance, especially for a different main activity.

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© 2015 Copyright Denali Group. All Rights Reserved.

general manager

salesperson

storyteller

strategic thinker

listener

value creator

analysis-driven decision maker

change agent

thought leader

visionary

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© 2015 Copyright Denali Group. All Rights Reserved.

RESILIENCE – “Lessons From the Trail”

SELLING – “How to Build a Bulletproof Business Case”

STORYTELLING – “Influencing Through Storytelling”

COMMUNICATING – “Understanding Personality Types”

THOUGHT LEADERSHIP – “Innovative Thinking”

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© 2015 Copyright Denali Group. All Rights Reserved.

RESILIENCE – “Lessons From the Trail”

SELLING – “How to Build a Bulletproof Business Case”

STORYTELLING – “Influencing Through Storytelling”

COMMUNICATING – “Understanding Personality Types”

THOUGHT LEADERSHIP – “Innovative Thinking”

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© 2015 Copyright Denali Group. All Rights Reserved.

Do you deliberately use stories in your work/business life today?

A. No

B. Maybe; I think I might, but can’t think of a specific story

C. Yes

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© 2015 Copyright Denali Group. All Rights Reserved.

Source: Lead with a Story by Paul Smith

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© 2015 Copyright Denali Group. All Rights Reserved.

• Simple

• Timeless

• Demographic-proof

• Contagious

• Easy to remember

• Inspirational

Source: Lead with a Story by Paul Smith

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© 2015 Copyright Denali Group. All Rights Reserved.

Source: Lead with a Story, by Paul Smith

Sales

Pampers DiapersP

rofits

1961-1982

correlation = 94%

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© 2015 Copyright Denali Group. All Rights Reserved.

Source: Lead with a Story, by Paul Smith

Sales

Pampers DiapersP

rofits

1961-1982

correlation = 94%

1982-2000

correlation = 0%

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© 2015 Copyright Denali Group. All Rights Reserved.

What happened in this industry around 1983 that forever changed the relationship between sales and profits?

A. Walmart became the leading national retailer

B. Inflation and commodity costs spiraled out of control

C. Competitors like Huggies took over share leadership

D. The market size for disposable diapers plateaued

E. Environmental impact mitigation costs began to erode profits

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© 2015 Copyright Denali Group. All Rights Reserved.

Source: Lead with a Story, by Paul Smith

Year

Num

ber

of P

ads p

er

Year

US Average Annual Disposable

Diaper Usage per Child

1983

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© 2015 Copyright Denali Group. All Rights Reserved.

Context

Action

Result

Metaphors and analogies

Appeal to emotion

Keep it real

Element of surprise

Recast the audience

Stylistic elements

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© 2015 Copyright Denali Group. All Rights Reserved.

Why use emotion in a leadership story?

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© 2015 Copyright Denali Group. All Rights Reserved.

The King’s Funeral by Marc Nelson

What is a story?

“Story = fact + emotion”- novelist E.M. Forster

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© 2015 Copyright Denali Group. All Rights Reserved.

The King’s Funeral by Marc Nelson

What is a story?

“Story = fact + emotion”- novelist E.M. Forster

The king died.

And then the

queen died

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© 2015 Copyright Denali Group. All Rights Reserved.

The King’s Funeral by Marc Nelson

What is a story?

“Story = fact + emotion”- novelist E.M. Forster

The king died.

And then the

queen died

of grief.

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© 2015 Copyright Denali Group. All Rights Reserved.

Find out what they

do care about, then

associate it with

your idea in a story

Source: Made to Stick by Chip Heath and Dan Heath

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© 2015 Copyright Denali Group. All Rights Reserved.

Purpose #1: at beginning, gets audience to pay attention

Purpose #2: at end, seals lesson in memory

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© 2015 Copyright Denali Group. All Rights Reserved.

Source: Lead with a Story by Paul Smith

James and the tea kettle

Take a key piece

of information

from the

beginning of

your story, and

move it to the

end.

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© 2015 Copyright Denali Group. All Rights Reserved.

Source: Switch by Chip Heath and Dan Heath

In the late 1990s, in Connecticut, Jon Stegner believed the company he worked for could transform their procurement organization…

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© 2015 Copyright Denali Group. All Rights Reserved.

Are you now more confident using storytelling in your work/business life to influence change?

A. No

B. Maybe; I’ll have to think it about it before I jump in

C. Yes

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© 2015 Copyright Denali Group. All Rights Reserved.