Welcome to New BABY-lon! Trilingual education for talented toddlers & juniors from age 1 up

www.new-baby-lon.com

•  ‘French through Art’ Conversation Club

English & French Study & Play

•  ‘English Playground’ branded methodology

–  Culinaryon: partnering culinary school: moms cook, kids play in English

–  Mamin Sadik Seasons: regular playgroups (project TBC)

–  Derevo Skazok & Culinaryon: partnering kids club + culinary school: o  discussing arts,

cooking together o  young leader

training (project TBC)

Target Audience & Our Offer •  Our clients are:

–  upper premium spenders, above average income, top management

–  globe trotters

•  They value: –  only native speakers –  fun and friendly

atmosphere •  They are looking for:

–  quality of service and the right network /ambience

•  We offer: –  prime

locations –  top quality

partners –  only the best

teachers –  our own

method being licensed

–  loads of fun!

•  Plans: –  Launch 3 new projects in

2014: •  Culinaryon (ENG, FR) •  Seasons (ENG) •  Derevo Skazok (FR)

–  Open corporate trilingual kids center in the City Business & Trade Center in 2015

–  Publish an iPad application in ENG, FR & RU for ages 2-4, 5-7

Project Launched, Next Ambitions

•  Since 2010: –  2 years of operations –  payback in April 2013 –  active customer base:

•  50 first clients •  500 interested parents •  7000 post reach on

Facebook

•  August – October: –  media relations /

coverage maximization –  internet traffic leads to

social media and sites –  execution of

partnerships •  cross-sale and cross-

promotion •  more co-events

–  long-term plans announcement

Marketing Plan 2014

•  April – May: –  project announcement

event: •  April 26 – invitees –

clients, partners, journalists

–  post-PR: •  publications in August –

September

–  partnerships with WOW-kids projects

–  POS materials distribution start

Management Team •  Kristina Babilashvili

–  Founder, Managing Partner

•  Alina Abyzova –  Project Manager,

Study Director

•  Natalia Volodina –  Marketing

Consultant

Teachers Team

•  Jennifer Dunlop –  American

•  Donatien de Rochambeau –  French

Partners

•  Done: •  In progress:

Thank You!

Contact us: +7 965 447 00 49