Progressive InsuranceYour Home Away From Home

Company Background

• Founded in 1937• One of the largest providers of car insurance

in the United States• Provides car insurance internationally• Using innovative methods to make insurance

accessible and convenient

Target Audience

• Newly independent young adults

Campaign

• Progressive Insurance: Your Home Away From Home– Financial independence– Creating a safe and helpful environment

Measuring Success

• Mobile• Website• Geo-Targets• Increase in customers

Tools & Tactics

• Instagram• Facebook• Twitter• Website• PR Events• Internet Marketing

Budget

• Overall: $1.6 million• Social Media: $50,000• Mobile: $400,000• Adwords: $200,000• Website development: $400,000• Events/PR: $500,000• Other: $100,000

Goals

• Boost traffic: 30%• Increase awareness• Enhance customer relationships• Target Market Customer Increase: 25%

Theme

• Emotional appeal• Home Away From Home• Becoming independent

Timeline

• Before, during & after measurement• 2 years